Movie Ticket Pricing Strategy: Should all movies cost the same?

Should ticket prices of all movies, irrespective of its star cast / budget / director / genre, be priced the same? For example, following are the ticket prices of a few movie releases at a PVR multiplex in Mumbai (night show gold class tickets): PK – Rs 500 Happy New Year – Rs 450 Kick – Rs 450 Special 26 – Rs 350 Jai Ho – Rs 350 Ugly – Rs 350 Aankhon Dekhi – Rs 350 As you can

Will Aamir Khan’s PK collect Rs 350 crore in India?

Question and Answer Section – You ask, we answer! Q. Now that Aamir Khan’s PK is almost certain to open the 300 crore club, is there any chance of the film collecting Rs 350 crore in India? – Sujal (Gangtok) A. Most certainly, it does have more than a decent chance. 3 Idiots collected Rs 66 crore ‘after’ its second week and PK is expected to sustain on a higher level as there are no major releases this week. In fact, PK could be the first choice at multiplexes next week too, as Tevar is expected to take a good opening at mass centres / single-screens.

First look: Ranbir Kapoor in Jagga Jasoos

Ranbir Kapoor didn’t have a movie release in 2014, but the actor is all set to make a grand comeback with 3 films lined for theatrical release this year. Out of all his films, Jagga Jasoos, which releases two weeks after Shahrukh Khan’s Fan, could be his most anticipated release of 2015.

PK Second Week Collections

Only 9 films have managed to collect Rs 100 crore or more at the box office in 2014 and PK has managed to collect nearly 100 crore in its second week at the box office. That pretty much sums up the historic run of Aamir Khan’s latest release.

After UP, PK tax free in Bihar too

After Uttar Pradesh, Aamir Khan’s PK has been exempted of entertainment taxes in the state of Bihar too. The Chief Minister of the state said that the poor can now watch the film that exposes the fraud taking place in the name of religion.

Bollywood’s Hero No 1 of 2014?

Q: Who is Bollywood’s Hero No 1? — We get this question in our mailbox way too often and the frequency has only increased as 2014 came to an end. A: While we are not too sure if ‘Hero No 1’ means the best performance or the most dominant actor of 2014, we’d like to believe it is the latter. As far as star-power goes, all the three Khans are right up there. If Aamir Khan has delivered the biggest grosser of 2014,