Category - Box Office

Weekly Box Office Report: February 24 to March 2

It was a disastrous week at the box office (February 24 to March 2). The best performing film was Akshay Kumar’s 3-week old, Jolly LLB 2, followed by The Ghazi Attack. Rangoon: The industry wasn’t surprised at the way ‘Rangoon’ opened, but the trend over the weekend and the massive crash during the weekdays has left the trade in a state of shock. The collections are scary because ‘Rangoon’ will finish with less than half the collections of Vishal Bhardwaj and Shahid Kapoor’s first film together ‘Kaminey’ which released in 2009 and went on to collect Rs 43 crore. A film that had landing costs of 80 crore plus, will finish with lifetime business of less than 20 crore. Disaster.

Commando 2 Box Office Prediction

Commando 2 is the only major release this week and it comes at a time when the holdover releases from the previous weeks are nearing the end of their runs. Jolly LLB 2 will continue to run this coming weekend, but the collections are down to low levels. That doesn’t mean Commando 2 will find an audience at multiplexes. The Vidyut Jamwal starrer should take a decent initial at smaller centres, the first film did reasonably well on its opening day but struggled to sustain in the long run. For the industry though, all eyes are already on next week’s release Badrinath Ki Dulhania – which is the only big release in March.

Top 20 Bollywood Movies on Television

All the major films of 2016 have premiered on television, except the biggest blockbuster of the year – Aamir Khan’s Dangal. We have the ratings of the other films and it’s Salman Khan who yet again dominates the year, like he did with his 2015 release Sooraj Barjatya’s Prem Ratan Dhan Payo which premiered in February 2016. Sultan managed to beat all films in 2016, both on the day it premiered as well as on the 6th repeat run when it garnered viewership in excess of 98 lakhs.

Is Reliance Jio affecting film business in Bollywood?

Data consumption in India has increased quite significantly in the last 6 months or so with Reliance recently announcing that JIO has crossed 100 million (10 crore) subscribers in just 170 days after its launch. Jio was offering unlimited internet for free until December 31st, after which the free-usage limit was set to 1GB per day until March 31st. From April onwards, Jio will continue to offer 1GB data per day for just Rs 303 per month. In comparison, 1GB data on Airtel currently costs Rs 250, while Jio is offering the same for Rs 10!

5th failure in a row for Saif Ali Khan

The acting-career of Saif Ali Khan is nearing its end as ‘Rangoon’ is the 5th consecutive failure for the actor, whose last successful films were Race 2 (2013) and Cocktail (2012). Go Goa Gone lost some money but it wasn’t a outright failure and it didn’t feature Saif in the lead as well. Saif was never a bankable star in solo films. He rejected a film like Aditya Chopra’s Dilwale Dulhania Le Jayenge at the beginning of his career. The turning point for him came when Shah Rukh Khan’s Kal Ho Na Ho released in 2003 and did well at the box office. 

Rangoon Business Economics: Case of costs failing a film before release

Vishal Bhardwaj’s Rangoon is a classic case of economics giving the film absolutely no chance to recover costs at the box office. Even if Rangoon turned out to be a fairly good film, it would still be a flop. What it needed was extraordinary content and growth that matched films like ‘Piku’, which sadly isn’t going to be the case. The film could be this February’s ‘Fitoor’ – which was made on slightly lower costs, but opened to even poorer numbers and was a major disaster at the box office. While it’s too early to write a film off on the second day of the release, a low first day total means it needs nothing short of a miracle from here – more so since growth in business hasn’t really come on Saturday. Some places have in fact shown drops from Friday.

Shahid Kapoor’s disappointing box office run continues

Shahid Kapoor’s disappointing run at the box office continues with the disastrous performance of his latest film ‘Rangoon’. Unless there’s a miraculous turnaround, the fate of Vishal Bhardwaj’s film has been sealed due to the poor opening and occupancy remaining at extremely low levels today. A lot of stars have come and gone, but it’s Shahid’s career that has been arguably one of the biggest disappointments. Right from the time he made his debut in ‘Ishq Vishq’, there was hope within the industry that Shahid, given the talent that he showcased in his very first film, would go on to become a big star.

Last Flop Of Bollywood Actors: February 2017

Consistency and frequency (of releases) is of utmost importance in the industry. Achieving those two things means an actor is able to release 1 – 2 or more films every year and yet bring audience to theatres. Salman Khan and Akshay Kumar are the top guys here, even though Salman is way ahead simply because we was able to get nearly 9 crore people to theatres during the 12-month period when ‘Bajrangi Bhaijaan – Prem Ratan Dhan Payo – Sultan’ released in theatres and all films combined collected more than 800 crore at the domestic box office.

Jolly LLB 2 shows excellent growth on 2nd Saturday and Sunday

Akshay Kumar’s Jolly LLB 2 has shown excellent growth in business on its 2nd Saturday at the box office. The collections are 2 times higher than all the new releases combined. The Friday to Saturday jump is also better than the best of the new releases this week ‘The Ghazi Attack’. The all-India growth in business is around the 53% mark on 2nd Saturday and sample figures from Sunday morning shows suggest, the film will put up big enough numbers to touch the 96 crore mark.