Vishal Bhardwaj’s Rangoon has opened poorly at the box office on Friday. The opening, which a section of the trade has labelled as ‘shocking’, isn’t surprising at all because there wasn’t any interest to watch the film amongst the audience.
The trailer itself didn’t generate any interest and the promos that followed did little to ensure ticket sales on Friday morning. The problem lies in Vishal Bhardwaj’s brand of cinema. It gets its share of accolades on social media and critics, but the audience in general isn’t interested in even some of his good films.
Sample figures from 12 multiplex theatres for the morning shows between 9-10AM, suggest that the average occupancy in the morning is less than 5-10% at most places. The film has a limited single-screen release too, where the response was poorer, with some theatres running at less than 3% occupancy for the morning shows. Noon shows, like they usually do, have picked up, but now enough to get to even reasonably decent levels.
The level of opening suggests the film would struggle to get to even 5 crore on the first day and unless there is a major turnaround towards the end of the film, it’ll be the second disappointment this year – in terms of opening – after Ok Jaanu.
All this on a partial holiday for Maha Shivaratri, which is expected to give the film a boost of around 20%.