Red Chillies Entertainment’s new strategy of releasing the Happy New Year trailer exclusively on Facebook and Whatsapp has worked big time. The trailer of the film has reached more than 70 million across the world, less than a week after it was released on almost every popular platform on the planet.
Here are some exclusive stats that we have compiled for you:
- 380,000 plus likes (261,000 plus on official page) (all time record for a Hindi trailer on Youtube)
- 63,300 plus shares on official page (record)
- 2.3 million trailer views on Facebook
- Official page has gained almost a million likes in 7 days since the trailer launched
- Nearly 20 million Facebook users reached!
- 11.9 billion organic impressions on Happy New Year related tweets (1.5 billion on trailer launch day) (Credit: Topsy)
- 5 hash tags trending at the same time on Trailer launch day
- More than 1 million SRK related tweets since trailer launch (Read: Shahrukh Khan takes over Twitter on trailer launch day)
(More data below the image)
Happy New Year Trailer Stats
Youtube
- Combined views on Youtube has crossed 4 million. Trailer was released after 2 hours. (Data includes views from T-Series, Red Chillies Entertainment and Yash Raj Films)
Others stats
- The trailer was sent to Whatsapp users who had opted to receive the trailer on launch day.
- More than 13 million Tata Sky subscribers were reached as the trailer was aired on the home channel (100).
- Half a million people reached via SMS and Email.
- About 1.25 crore people got to watch the trailer with Singham Returns i.e the audience in mass centres who may not have access to the internet or social media.
Overall, the strategy has worked big time. The trailer has generated huge buzz on social media, amongst the masses and the trade. What remains to be seen is, how much of it actually converts into ticket sales. During times when films like Singham Returns on 3600 screens and normal (non-festive) ticket prices is collecting 32 crore on its opening day, will Happy New Year be the first film to collect 40 cr? Now that’s the big question!
RIP records …King Khan Rocks
Guys, if you’s were politicians instead of fans, you would’ve long surpassed the current scum.
#indicine why you have changed my comments placing and timing . When i commented i was i think 10th or 9th person. But you have changed each thing. I was on first page now you have pushed me i don’t know where. Remain true and fair yar. It looks like you want comments on your own way. Be impartial.
And it last live long king.
srk rules
soooo desparate srk haters r here. dey r commenting more nd fast den d srkians
dey wer sayin dat dey wnt to get kick, haters now dis is d real kick for u
nd 1 mor thing- indicine has posted each nd evry detail in dis article so y u haters r asking indicine to add d dislikes section also
dont worry d game has just begin u r burning bt u dont go anywhr bcoz till 2-3 weeks aftr diwali u will burn even more as indiawale will burn ur butts wid d rockets nd phooljhadi. lol
At least give respect to these brilliant marketing strategy of King SRK
sorry haters it is real
Happy New Year Trailer – Shahrukh
Khan, Deepika Padukone! Watch
now recived more then 500 comments.
Sachin11 lol
Happy New Year = Players + Tees Maar Khan
Srk does not care about overrated YouTube views but he made sure the hny trailer reached everyone :D
BREAKING THE ?#? Youtube?Only Method to show Trailer,
KING KHAN aims for maximum reach 0f HNY Trailer.
&
RESULT ?
?#? HNYTrailer10MViews?
?#? HNYTrailer70MReach?
Yes you have seen it right HNY Trailer is viewed 10 million times in just 5 days & overall the trailer reach is 66 million viewers across all platforms in just 5 days.
Its HISTORIC !!
KING KHAN RULES
?surya?
good article indicine
srk rocks
king khan rules
these figures prove that hny is carrying a huge buzz accross the world
get ready for an earth shattering collection
super job team happy new year creating history riit from the word go
waiting for next promo
srk creats history once again
srk=king of bollywood
hny=blockbuster=300cr
Srk srk srk all the way!!!!!!
He is a genious!!!!!!!
Hny will earn 300cr nw!!!
Aur bhi pormotion bakki hai Srk ka to create more buzz..
HNY trailer gets earth shattering response
HNY trailer is one of the best trailer of 2014 and 100 times better than kick
SRK SRK SRK
HNY HNY HNY
ALL TIME BLOCKBUSTER
now all haters will get roasted
#onlyshahrukhkhanrulesbollywood
@v shantaram & sachin 11………….S.R.K can buy all of lallu fans any time! Understood??…….shut up and keep calm for Blockbuster HNY
Tmk 2 is coming..bt the title has changed to Hny…
aur yeh to sirf trailer hai mere dost picture abhi baki hai
#hnycreatshistory
#srkrules
#hnytrailer
awesome trailer happy new year
superlike
first 3 day total 130+ cr first week 200+cr
when it comes to marketing no one can beat king khan
SRK CREATS HISTORY AGAIN
it was bound to happen,,,,,,,,,,,,,,, come on King Khan conquer each n everything which you want………
@King really ? lol.Better ask Srk to buy a ticket of wankhede stadium 1st and watch KKR matches in disguise.lol
happy new year would be a sure blockbuster
300cr written all over
lol,what is this.this is the power of complan kid, the guy can count himself 3.7 billion times so watching hny trailer with his milk shakti 10million times is not surprise at all.1 am thinking that 3.7 billion fans superstar work too hard for these no. of views.first of all the marketing strategy is. brilliant as they reach to maximum viewers,but this article is nothing more than srk’s PR marketing as we all know the trailer response is quite mixed, with calculating all sources still 1 crore views in 7 days, if I am not wrong last year k3 reached 9 million views on YouTube,d3 had 8 million in similar time, plus k3 trailer was attached with CE which became all time grosser and reached 140 cr in 7 days so it means close to 1.5 crore people watched it in theatres, for tata sky views don’t give much them as every big movie released for 60-70 crore audience still hardly big movies got 2crore footfalls. so for me it is nothing more than a poor strategy to uplifting buzz of hny,Still something to cheer srkians, let’s see if hny trailer was poorly made or it actually shows the non attractive content.all will decide on 24th as in all senerio it will collect more than 40 cr because if d3 can do 35cr on non-holiday,it should do 40cr. still our @sss is unhappy as hny trailer not released where 3.7billion fans lives.