Red Chillies Entertainment’s new strategy of releasing the Happy New Year trailer exclusively on Facebook and Whatsapp has worked big time. The trailer of the film has reached more than 70 million across the world, less than a week after it was released on almost every popular platform on the planet.
Here are some exclusive stats that we have compiled for you:
- 380,000 plus likes (261,000 plus on official page) (all time record for a Hindi trailer on Youtube)
- 63,300 plus shares on official page (record)
- 2.3 million trailer views on Facebook
- Official page has gained almost a million likes in 7 days since the trailer launched
- Nearly 20 million Facebook users reached!
- 11.9 billion organic impressions on Happy New Year related tweets (1.5 billion on trailer launch day) (Credit: Topsy)
- 5 hash tags trending at the same time on Trailer launch day
- More than 1 million SRK related tweets since trailer launch (Read: Shahrukh Khan takes over Twitter on trailer launch day)
(More data below the image)
Happy New Year Trailer Stats
Youtube
- Combined views on Youtube has crossed 4 million. Trailer was released after 2 hours. (Data includes views from T-Series, Red Chillies Entertainment and Yash Raj Films)
Others stats
- The trailer was sent to Whatsapp users who had opted to receive the trailer on launch day.
- More than 13 million Tata Sky subscribers were reached as the trailer was aired on the home channel (100).
- Half a million people reached via SMS and Email.
- About 1.25 crore people got to watch the trailer with Singham Returns i.e the audience in mass centres who may not have access to the internet or social media.
Overall, the strategy has worked big time. The trailer has generated huge buzz on social media, amongst the masses and the trade. What remains to be seen is, how much of it actually converts into ticket sales. During times when films like Singham Returns on 3600 screens and normal (non-festive) ticket prices is collecting 32 crore on its opening day, will Happy New Year be the first film to collect 40 cr? Now that’s the big question!
Jthj trailer also created history but we all know what happened with the movie, same will happen with hny.
KING IS ALWAYS KING
SRK Said: My fans are calculating views of HNY trailer like… YRF + TSeries + Red chillies. Wow! hope they will do total of dislikes also at the end.
@indicine
I don’t know why but u r not posting my all comments.
this is not right.
Also, HNY Trailer has started breaking records, fastest 8K dislikes for Grandest Trailer.
No offence to Srk-ians….
Yes it has reached to many people but what matters is.. Did those people actually saw the trailer?
I mean NO ONE watches anything on 100 no. Channel on Tata sky.. I have a Tata sky at home..
@Indicine, in another article u said that fb doesn’t share its view count than how can u say 2.3 million views on Facebook… Every other site is mentioning that… How did u all got those stats?
U cant count views from audiences in theatres …. Otherwise Bang Bang promo attached with Kick, n others will have a similar records…
Again sms n emails may be sent.. Even i received the trailer on sms n Whatsapp but i uses YouTube to watch the trailer coz YouTube is the standard…
So you can say it has reached record num of people but num of viewers isn’t a record…
Twitter is where he is very popular so no doubt his fans created a very big trend…..
But i am not that much impressed by the trailer…. But have a strong hope that the film is good….
All I can say is… Records are meant to be broken… Surly many more will be broken soon
@Maggy I will bookmark this page
And I will Reply You After 24 Oct
Now keep Trolling SRK On every Article
And Have fun Coz After 24 Oct you will be disappear from indicine Mark my words
N That’s my challenge
@ V Atmaram Bhide – Yeah Making south Remakes is not cheating ha?
So called disaster trailer reached that far and creats buzz. . .
@Anshu, No offence meant , but i cannot think of one good reason that made you compare Manmohan Desai, who directed great films like Chhalia, Naseeb, Amar Akbar Anthony, Dharam-veer, Parvarish etc etc with Farah khan who just directed three films out if which one is pure crap..
Manmohan Desai have 4 Blockbusters in a single year 1977… Dnt compare him with her…
@V SHANTARAM etc WHERE ARE THE HATERS NOW?????…..THEY SAID IT DID NOT HAVE MUCH VIEWS….GOT MANY DISLIKES…….. HAHAHAHAHAHAHAHAHA…..SLAP TO THE HATERS….45CR+ ON OPENING DAY
Still the reports are mixed for trailer. Hope the movie crosses 200 crores. But looks difficult looking at the trailer
Ha ha…now you want people to watch videos forcefully …whatsup promotions are done forcefully….means you are forcing the customer’s to watch it by sending the vidoes to all..
Youtube record is still with Bang Bang 2 millions views in single day…people open youtube to watch their favourate videos…
You did not mention one more record created by HNY i.e. maximum dislikes of all times…
Looks extraordinary bt the trailer is ordinary..farah khan takes inspiration from movies like tmk,players,dhoom,kick..i had a great expectations from srk..bt he dissapointed me..and the last line’picture abhi baaki hai mere dost’..its also shows farah’s stupidity..y she take the line from oso..she has no sense of filmmaking..bt what is happning to srk..why he chooses dis type of masala films..its doesnt suits him..totally dissapointed..
Facebook? Tata sky? LOL
The trailer was a huge flop on Youtube so Srk is trying to save his prestige by giving these excuses
Only 1 record broken by HNY- 8 THOUSAND dislikes in one week
Oh yes.We are very happy with this kind of promotion and we want our king to travel worldwide and promote more coz life always gives 1 chance to loser as our king said in trailer
Hats off to indicine….
and to haters…’ye to sirf trailor hai, picture to abhi baki hai mere dost’
Definitely HNY is going to be huge. After watching the trailer itself I got that it has all masala for a Bollywood blockbuster and it is releasing during that interval, when people want to watch such movies only. Buzz is huge and so is the appeal of the movie among masses and classes. Many people may not take it seriously as of now, but I think something big is waiting there behind the curtains this diwali.
Just wait and watch…!
@Navin The trailer to Jai Ho was one of the crappiest I ever saw yet SRK fans hardly abused lallu fans, ur blind hatred for SRK is evident is all ur posts against HNY, all movies of salman since 2010 were craps of the highest order (except Dabanng 1), movies such as ETT, Ready, BG,Dab 2, Jai Ho etc.. were the biggest craps I have ever seen and most moviegoers wud agree with me (except those who think lallu is a God like urself)………………….u and others like urself have high double standards mocking Farah HNY masala as Salman delivered shit masalas like ready, BG, Dab 2, Jai Ho,ETT that all sucked big time yet u have the audacity to put down Farah’s masala?? The trailer and movie Don 2 were far superior to any lallu movie realsed EVER even tho that movie only did 112crore(as it was a movie for classes by a class director Farhan) but still it was far superior to any lallu movie in recent history…………………SRK cud deliver the best trailer and movie ever and u wud still find fault as u do not care about SRK’s movie, all u care about is saying something bad about him even tho ur God lallu has praised HNY trailer and this article has “kicked” all of ur and people like urself silly comments like trailer had been outright rejected when this article on indicine had shown it to break many records……….so keep hating……….more records with be broken come diwali……………..u all were hating on CE and it broke all records last yr even tho it was a non franchise film……………………
look guys sm Sallus r burning as deir bhai cud nt created dis much record
how our bhai cud plan as he has no brain nd his fans r exactly like him- DUMBEST SALLU FANS
dey said dat d trailer if hny cud nt generate dis.much views bt hny trailer not created so much buzz n genrated bzz bt dey had reached on evry wrldwide platform
nd u sallus shud feel proud dat our 1 bollywood film trailer has created dis record on a wrldwide lvl
i m definitly sure dat our bhai will follow dis strategy for his upcoming films as he do for his remakes
just think abt it d hny trailer has been vry vry vry huge, soundtrack will also wrk as der r honey singh mika singh arijit singh shreya ghoshal nd kanika.kapoor nd i m damn sure dat d promotions will be huge nd finally d film will do vry vry huge bussiness
7cr views should translate into 700crs collection atleast,otherwise it would be a disappointment!
ohh no our bhai fans cud nt gt enough tym to celebrate d surpassing d ce lyftym record by kick as dey got one big
ZOOOR KAA JHATKAAA- TOTAL WIPEOUT
lol
I didn’t understand one thing here. Just 3-4 days back, I saw many people posting their comments that HNY trailer didn’t receive much view, it will be a sure shot disaster bla bla bla. Means at that point of time, they were taking views and likes into account to judge the buzz of HNY.
But now, as HNY trailer turned out a record shattering, the same group of people are telling that same happened with movies like Ra-one,JTHJ etc. I didn’t understand the logic behind this hetaerism. Means you people just have to point out something in every condition/scenario?
This is not fair guys. Please learn to accept someone’s success also. The trailer is record shattering and there is no harm in accepting the truth.
I can’t stop laughing seeing how desperate the marketing team of six losers’ washing machine is that they are exploiting all means to portray its trailer has worked a big time. Sach Yeh Hi Hai Ki, the Trailer has been rejected outright. They want to create an illusion and force the audience to think that the trailer has been accepted widely.
If everyone starts compiling views, counts and reaches on every other media and digital platform like six losers’ team is doing, even the views, counts and reaches of Yeh Hai Bakrapur will come close to those of the six losers in the washing machine’s trailer. But others don’t do that. They are honest. They don’t combine the views on every x,y,z’s youtube channels, shares, retweets by a,b,c,d..Youtube is a standard parameter for all.
But the trailer fails, they start to manipulate data and information. And they have started to accuse Roshans of manipulations…Sad,
After watching the trailer, I am pretty confident that the movie won’t be in top three list. Competitions will be among PK, KICK and Bang Bang for the top three list.
Even I know that Indicine has published this article to please sarkar fans who have been losing hopes recenty.
Bark haters bark…Your barking and pathetic and desparate attempt to degrade HNY trailer and its unimaginable reach will go in vain and will result in prescious time wasting of you all…..lol.
This is the first film which will earn R200cr prior to its release.
Some people r very happy as the trailer has reached to 7 crore people as if this record is more important than box office records but more important is that will that people reach to theatres to watch the movie bcoz millions people know many things like everybody knows when there is elections in their country but still many people don’t go to vote for free.So hope these 7 crore people will go to theatres and will buy tickets of mindblowing combination of Srk-Farah movie.lol
@Babaji, you’re losing your sense of wit. Your comments are starting to lean towards inept logic.
it might be.but other record is that hny trailer is most disliked one.