Red Chillies Entertainment’s new strategy of releasing the Happy New Year trailer exclusively on Facebook and Whatsapp has worked big time. The trailer of the film has reached more than 70 million across the world, less than a week after it was released on almost every popular platform on the planet.
Here are some exclusive stats that we have compiled for you:
- 380,000 plus likes (261,000 plus on official page) (all time record for a Hindi trailer on Youtube)
- 63,300 plus shares on official page (record)
- 2.3 million trailer views on Facebook
- Official page has gained almost a million likes in 7 days since the trailer launched
- Nearly 20 million Facebook users reached!
- 11.9 billion organic impressions on Happy New Year related tweets (1.5 billion on trailer launch day) (Credit: Topsy)
- 5 hash tags trending at the same time on Trailer launch day
- More than 1 million SRK related tweets since trailer launch (Read: Shahrukh Khan takes over Twitter on trailer launch day)
(More data below the image)
Happy New Year Trailer Stats
Youtube
- Combined views on Youtube has crossed 4 million. Trailer was released after 2 hours. (Data includes views from T-Series, Red Chillies Entertainment and Yash Raj Films)
Others stats
- The trailer was sent to Whatsapp users who had opted to receive the trailer on launch day.
- More than 13 million Tata Sky subscribers were reached as the trailer was aired on the home channel (100).
- Half a million people reached via SMS and Email.
- About 1.25 crore people got to watch the trailer with Singham Returns i.e the audience in mass centres who may not have access to the internet or social media.
Overall, the strategy has worked big time. The trailer has generated huge buzz on social media, amongst the masses and the trade. What remains to be seen is, how much of it actually converts into ticket sales. During times when films like Singham Returns on 3600 screens and normal (non-festive) ticket prices is collecting 32 crore on its opening day, will Happy New Year be the first film to collect 40 cr? Now that’s the big question!
wel i liked the kick trailr mor than the whole movue.im an die hrd SRK fan. stil i wont step behind in saying that the trailr i liked it bt movie was such a waste.. cud hav made it an xtraordinry movie..nwys..abt hny then trailr lookd avrage bt nw im living it.. n im dym sure that it will be a beter movie than kick. stats proved that kick didnt trend wel wid all those 2 open wek n screen size it got.
best of luck hny team.n SRK WIL RULE.
what a bad post indicine
even a Hollywood movie doesn’t get these kind of numbers
final result would less than 1% of Hollywood
its totally fake and bakwaas
n those who are sating TMK is cuming … chalo dekh lena hw much this TMK(HNY) will set box office on fire dis diwali…. haha
It is going to be a big flop….promotion like this can’t save a looking crap type any movie….one of the worst trailor i hv ever seen in my entire life….i hv waste my 3 minute.
whatsapp
email
message
oh god means they are forced views
people are forced to view the trailer which is most disliked trailer of all time in Bollywood I think
shame
1crore views of HNY trailer including Mars+Jupiter+Pluto+Saturn views
After watching the trailer of HNY I think Farah Khan should have titled the movie as ” Unhappy New Year”
now say srkians about manipulation???
every record is cnsider by d youtube views but now u ll shout ur heart out dat dis is a record…
KING KHAN RULES BOLLYWOOD FROM THE DAY OF ENTRY.NO ONE COULD STOP HIM.FARAH AND SRK ALWAYS ALWAYS GAVE HIGHEST GROSSER OF THE YEAR.THE 1ST 300CR+ DOMESTIC MOVIE OF INDIA IS COMING.
@nipun,don’t know why why hr dissapointed us by giving a below average trailer from Hollywood copy day and night,he to umeed nahi this hr se!!
@navin,@sachin11,@shantaram,@sid_original,@babaji desperacy at the peak,lol.cool down. I can see the strongest blow you guyz get on your face.so pity.salman also liked the trailer but why you proved him wrong?whatever who wants the opinion of peoples like you who likes films like ready,bg,dabang,ett,ghajini,boss,khiladi786 below low grade films.
Remember one thing:
YEH TO SIRF TRAILER THA PICTURE ABHI BAAKI HAI MERE DOST.
another shock for non-srkians!
All Srkfans, the negative comment at 8.00 pm isn’t mine. Some insecure losers are trying to bring me down!
shantaram.. shant baitho..u saying srk cheating audiances..then we fans shulf say salman was stealing audiances thru dabang2 n kick.
Reached 7 crore people!!
Most of them didnt care about it. All of my friends have said that this is pure crap and it is. CE trailer was much better and I loved SRK’s acting in that.
This just looks like Farah has made SRK pull a TMK :(
the power of srk
first day 42
second day 32
third day 40
first weekend =jai ho lifetime collection
weekdays -80 cr minimum
first week 190 cr
second weekend 55 cr
weekdays 50 cr
coz dere is holiday of muharram nd chatt pooja
295 cr
Many are desparate to create negativity around HNY. . Try with full force…..your hard work will result in 10 paise loss for the film.lol
This is HUGE…1st day 45 cr..
Songs are chartbuster..
#Manvaa Laage-Said to be SRK’S favourite..
#Raadhey-Already a blockbuster..
#IndiaWaale-Kickass,chartbuster.
This is HUGE…1st day 45 cr..
Songs are chartbuster..
#Manvaa Laage-Said to be SRK’S favourite..
#Raadhey-Already a blockbuster..
#IndiaWaale-Kickass,chartbuster.
There is still more to come..Haters are in shock..
Only SRK rocks..
HNY Trailer smashed all YT records views are more then skyfall’s trailer & likes are more then avtaar’s trailer.
Yes hny trailer 66M reach ( Source – Krrish’s Calculator )
I remember haters that a certain Salman Khan had a special appearance in Tees Maar Khan……LOL, now fools what now?
Salman Khan singing WALLAH RE WALLAH in Tees Maar Khan hahahaha, so haters please shut up about the movie degrading Happy Newyear, you all must shaming yourselves now….Too much fun
@triniaman, only Salman has the power to deliver blockbusters even with craps(accrding to srk fans) like ready, bg, ett, d2 etc. This is called starpower, but unfortunetely ur star lacked that. Thats why his so called classics like ra-one, don2, jthj were big failure.
@sss: dat hate comment wasn’t mine. Someone is misusing my id in my absence. I am suffering due to dis.
worst trailer i have ever seen and trailer has already said that this movie will b big flop….i challenged it
@sky 10:24pm
Lol
Epic
@nipun 11:14pm
Stop whinging….
Its too late now anyway as your name is already downgraded n the mud stains are gonna stick on you for life…
@aniel Shahrukh in Yeh Hai Bakrapur wasnt exactly a great cameo now was it…?
All time Blockbuster ISA
Even if HNY turns out to be as bad and illogical as most of salman khan’s movies in the past 3-4 yrs, then it will easily surpass kick collections because SRK + masala genre > Salman in masala genre. But knowing SRK, HNY will be entertaining and somewhat more logical with better content than salman movies so expect HNY to beat D3 records, not Kick’s lifetime.
great start by hny
aage bohot saare records todne baaki hain
todenge records…..indiawaale
SRK SRK SRK SRK
HNY HNY HNY HNY