Red Chillies Entertainment’s new strategy of releasing the Happy New Year trailer exclusively on Facebook and Whatsapp has worked big time. The trailer of the film has reached more than 70 million across the world, less than a week after it was released on almost every popular platform on the planet.
Here are some exclusive stats that we have compiled for you:
- 380,000 plus likes (261,000 plus on official page) (all time record for a Hindi trailer on Youtube)
- 63,300 plus shares on official page (record)
- 2.3 million trailer views on Facebook
- Official page has gained almost a million likes in 7 days since the trailer launched
- Nearly 20 million Facebook users reached!
- 11.9 billion organic impressions on Happy New Year related tweets (1.5 billion on trailer launch day) (Credit: Topsy)
- 5 hash tags trending at the same time on Trailer launch day
- More than 1 million SRK related tweets since trailer launch (Read: Shahrukh Khan takes over Twitter on trailer launch day)
(More data below the image)
Happy New Year Trailer Stats
Youtube
- Combined views on Youtube has crossed 4 million. Trailer was released after 2 hours. (Data includes views from T-Series, Red Chillies Entertainment and Yash Raj Films)
Others stats
- The trailer was sent to Whatsapp users who had opted to receive the trailer on launch day.
- More than 13 million Tata Sky subscribers were reached as the trailer was aired on the home channel (100).
- Half a million people reached via SMS and Email.
- About 1.25 crore people got to watch the trailer with Singham Returns i.e the audience in mass centres who may not have access to the internet or social media.
Overall, the strategy has worked big time. The trailer has generated huge buzz on social media, amongst the masses and the trade. What remains to be seen is, how much of it actually converts into ticket sales. During times when films like Singham Returns on 3600 screens and normal (non-festive) ticket prices is collecting 32 crore on its opening day, will Happy New Year be the first film to collect 40 cr? Now that’s the big question!
HNY trailer is the best of 2014
@Mouse-the false king, yeh ur relly ‘smart’ u call hit movies which cross 100 crore failures, then what wud u call lallu’s disasters/flops which didnt even cross 50 crore: marigold, kyon ki, marigold, gold tussi great ho, heros, hello, main aur miss khanna, veer, london dreams, salame e ishqq etc……………………no those crap movies from 2010-2013 were masalas which were popular at that time so lallu took advantage, he only acts in those craps fests as he knows if he changes genre he will give flops/disasters like he did for 10 years from 1999-2009, yeh thats real star power man, can only give successful movies with masala whilst SRK can deliver 100 crore movie successes in any genre,,,,,,,,,,,,,,,,,if salman was so gr8 then why cudnt he cross 3 idiots with popular masala from 2010-2013? WHy SRK did first masala CE since OSO in 2007 and crossed all lallu movies and 3idiots in one movie??? that is real starpower!!! keep barking and burning!
@Sssss..bang bang is a remake..not copy..bt hny is totally copy of tmk and players nd oso..shame on srk fans..waakkkk..
CE=rohit+deepika+honey+srk..bt kick=salman…wanted=salman..dabbang=salman..ek tha tiger=salman..ready=salman…
Emerging biggest bollywood movie ever
haters gonna hate…but stats will remain the same ,now get ready for new outstanding stats after its release…..Ye tou sirf trailor ha ,picture abi baki ha mere dost
Cool….!!I know any he can….and indicine thank u….
@Nipun,if that hate comment is not yours then it’s OK then no offense to you,if you really think HNY TRAILER is average than most new thing is in bang bang as already the story predicted.btw thanks for clarifying it and don’t u derstand why always you only targeted,lol.
EES DEEWALI TODENGE RECORDS,INDIAWAALE/HNYWAALE.
@indicine: i want to know who’s the guy behind the @nipun(hr) id? Now don’t say that u don’t have time to reply. That mayn’t be that dynamic as that fake id is commenting against srk n hny too.
SRK rocks
10 movies worldwide, the three Khans who dominated in 90s still hold the maximum box office potential with Shah Rukh Khan topping the list followed by Salman Khan and Aamir Khan. Shah Rukh KhanShah Rukh Khan Much was talked about Shah Rukh Khan and his movies not able to break records in past few years but when we look into the collections of his last ten movies, he’s the only actor whose last 10 movies have consistently managed to cross 100 crores worldwide and has quiet significantly justified the tag of ‘KING KHAN’. Collections of his last ten movies are:- – Chennai Express: 425 crores – Jab Tak Hai Jaan: 249 crores – Don2: 238 crores – Ra.One: 240 crores – My Name Is Khan: 205 crores – Rab Ne Bana Di Jodi: 156 crores – Om Shanti Om: 150 crores – Chak De India: 109 crores – Don: 103 crores – Kabhi Alvida Na Kehna: 115 crores TOTAL: 1990 crores Average per films: 199 crores Salman Khan Salman Khan He has been delivering back to back Blockbusters in India but his run at the overseas market has been pretty ordinary. While most from his last 5 movies has grossed 150 crs and more in India, it has failed to cross 75 crores at the overseas market, Kick being his highest grosser at the overseas market. Collections of his last ten movies:- – Kick: 380 crores (expected) – Jai Ho: 180 crores – Dabangg 2: 255 crores – Ek Tha Tiger: 310 crores – Bodyguard: 228 crores – Ready: 185 crores – Dabangg: 216 crores – Veer: 34 crores – London Dreams: 30 crores – Main Aur Mrs Khanna: 18 crores TOTAL: 1836 crores Average per films: 183.6 crores Aamir Khan Aamir Khan He started the league of 100 crore with Ghajini and did the same for 200 crores with 3 Idiots, there was lots of expectation from Dhoom 3 to be first film to gross 300 crores in India but unfortunately it was not able to do so but became first Bollywood film to gross 500 crores and more worldwide. He is at the third spot on this list with his last ten movies collection being. – Dhoom 3: 530 crores – Talaash: 150 crores – 3 Idiots: 385 crores – Ghajini: 190 crores – Taare Zameen Par: 90 crores – Fanaa: 102 crores – Rang De Basanti: 90 crores – Mangal Pandey: 54 crores – Dil Chahta Hai: 90 crores – Lagaan: 58 crores TOTAL: 1739 crores Average per films: 173.9 crores
@shaitaani: negative promotion is stil a promotion dude..the fact that uve been trending on this site with all ur hatred and stupid pj’s prove the fact tht uve been reading all the articles abt Hey and all uve been thinking abt is HNY..lol..I dnt think even a diehard fan wud hav so much curiosity abt the movie as much as u do..please find a job and do something productive.. Lol
indian audience suffers from deficiency of taste buds, that is why craps like chennai express, kick, singham returns and many more like these become blockbusters, i hope that haider manages to activate their taste buds and they appreciate quality films, this is the reason indian movies do not have global appeal, movies like lunch box, english vinglish were flop in india, however they were appreciated all over the world?. Same thing will happen with happy new year, this crap will become blockbuster, hail indian audience full of idiots.
Even a ‘so called disastar trailer’ is enough to give sleepless night to haters.what will happen on 24th oct !!! Indianwaale coming
sharrukh khan film happy new year film 1 week prediction. Day-1 35 day-2 24 day-3 28 day-425 day-5 20 day-6 18 and day-7 17 total 1 week collection- total pls. King khan ke yeh 200cr ka 2nd film. King khan is Rockkkkk
Enough already! I hope all the film crew members concentrate on making a good movie rather than making records with a crappy movie.
Though recent movies were good none could i go and re-watch it again. I want to watch a good movie, okay then let me concentrate more on Hollywood. Bye to Bollywood for now!!!
just 4 hr hater @romance,
dis will nt cross besharam l0l
y bhojpuri fans doing so called bhoww bhow lyk dogs…
@sss, we dnt cr abt ur judging on BB teaser, keep it on, evry1 knw how hny recieved reviews for trailer..
acc. To Indicine’s dis viewer stratagy K3 and D3 watched by more than 15-20cr people after releasing trailer just in week, forget abt 1 respected vdo views of youtube…..
HNY trailer has managed to create huge buzz among the audience and people will go to the theatres to watch this SRK movie no matter how the movie is…but somehow I believe that SRK is misusing his name by getting involved with these kind of movies and will eventually start losing his fan base if he continues acting in the movies like this as people love him for some good work which he has done over the years… His selection of movies for the last 4-5 years has not been upto the mark and it’s high time that he should start thinking about this…..
1CrViewsOfHNYTrailer.. Kal hi toh 66 million the.. Ab toh hadh hogayi fekne ki.. Kuch toh sharm karo Srk Fans.
Trailer cannot be said to have broken records except highest number of dislikes, these data presented cannot be verified and only objective data can be used as a tool for record analysis; one thing is clear trailer has performed averagely with mixed WOM but i expect it to beat Dhoom 3’s lifetime and possibly enter the 300 cr club
Analysis of Last 10 Highest Annual Grossers
2004 – Veer Zaara (Good)
2005 – No Entry (Average)
2006 – Dhoom 2 (Average)
2007 – Om Shanti Om (Average)
2008 – Ghajini (Average)
2009 – 3 Idiots (Good)
2010 – Dabangg (Average)
2011 – Bodyguard (Crap)
2012 – Dabangg 2 (Bad)
2013 – Dhoom 3 (Bad)
So after three 3 Idiots Bollywood has become an idiotic industry encouraging crap films to attain financial success, HNY will be a crap film and will emulate the above four films.
Dislikes shows how much curiosity in mind of SRK haters! They are scaring of HNY so they are doing such things dislikes and bad mouth but they can’t ignore srk and HNY!!! King humesha Ek hota hai aur SRK is alone and all the loosers are unite like u can see! Jhoond May kutte rehte hai sher akela hee hota hai!!!
all those who only count youtube and said its failed but y dnt u count others social medias view, who ever got chance to see trailer anywhere they saw, thats the reason it coudnt break youtube records bt created another history, from now every one will promote their films like this, so srk is srk no one can come to close to him.
happy new year gonna be an all time blockbuster will be the first 300cr film
haha.. Wowww great king khan… So haters come here.. Talk to me.. :p
@indicine , please tell me why u changed my comment position. I was 5th one to place the comment.
Great going srk. Yeah we all know its just a trailer nd storm is coming. I m anxiously waiting for this movie.
Last 10 Films
Much has been talked about 100 crores films in India and the list is ever growing with one or two films joining the list after every alternate months. Some films like Dhoom 3, Chennai Express, Krrish 3, Kick, Singham Returns have achieved this feat in 3-5 days. So is it really the barometer which has to be set to determine a historic box office success? Absolutely not! 100 crores business is passe now and one need to look at something higher like 200 crores film in India which has been achieved by only 4 film till date (3 Idiots, Chennai Express, Dhoom 3 and Kick).
It will take two or three years more for a film to cross the landmark figure of 200 crores as easily as 100 crores are doing these days. So why not for instance look at the comprehensive business of Bollywood film worldwide? Collection coming from overseas are most often sidelined and people are hardly aware of its significance in determining a film’s business. There was a time when only Shah Rukh Khan film or the film being promoted on a very high scale used to open well in overseas market, 17 SRK films in top 30 highest grossing films in overseas market depicts the monopoly he has been enjoying in this market for long but now many films are doing excellent business overseas adding to the box office success of a Bollywood film.
Bollywood saw a rapid increase in the business of films in past 5 years. Industry which was growing at 20-30% suddenly took a leap of 50% and has further grown by 100% in past years. This increase has also made Bollywood films do very well in overseas market due to the tie up with foreign studios, corporate marketing and promotions.
My Name Is Khan became the first Bollywood film to collect 100 crores at Overseas box-office and share the elite list with Lunchbox of being only films whose business in overseas has been more than that of in India. Films like 3 Idiots, Chennai Express and Dhoom 3 has also crossed $20 millions at overseas market.
So which actor rules the worldwide box office? Which actor’s performance has been most consistent in past few years? This list will clear answer all your questions.
According to the box office collections of last 10 movies worldwide, the three Khans who dominated in 90s still hold the maximum box office potential with Shah Rukh Khan topping the list followed by Salman Khan and Aamir Khan.
Much was talked about Shah Rukh Khan and his movies not able to break records in past few years but when we look into the collections of his last ten movies, he’s the only actor whose last 10 movies have consistently managed to cross 100 crores worldwide and has quiet significantly justified the tag of ‘KING KHAN’. Collections of his last ten movies are:-
– Chennai Express: 425 crores
– Jab Tak Hai Jaan: 249 crores
– Don2: 238 crores
– Ra.One: 240 crores
– My Name Is Khan: 205 crores
– Rab Ne Bana Di Jodi: 156 crores
– Om Shanti Om: 150 crores
– Chak De India: 109 crores
– Don: 103 crores
– Kabhi Alvida Na Kehna: 115 crores
TOTAL: 1990 crores
Average per films: 199 crores
He has been delivering back to back Blockbusters in India but his run at the overseas market has been pretty ordinary. While most from his last 5 movies has grossed 150 crs and more in India, it has failed to cross 75 crores at the overseas market, Kick being his highest grosser at the overseas market. Collections of his last ten movies:-
– Kick: 380 crores (expected)
– Jai Ho: 180 crores
– Dabangg 2: 255 crores
– Ek Tha Tiger: 310 crores
– Bodyguard: 228 crores
– Ready: 185 crores
– Dabangg: 216 crores
– Veer: 34 crores
– London Dreams: 30 crores
– Main Aur Mrs Khanna: 18 crores
TOTAL: 1836 crores
Average per films: 183.6 crores
He started the league of 100 crore with Ghajini and did the same for 200 crores with 3 Idiots, there was lots of expectation from Dhoom 3 to be first film to gross 300 crores in India but unfortunately it was not able to do so but became first Bollywood film to gross 500 crores and more worldwide. He is at the third spot on this list with his last ten movies collection being.
– Dhoom 3: 530 crores
– Talaash: 150 crores
– 3 Idiots: 385 crores
– Ghajini: 190 crores
– Taare Zameen Par: 90 crores
– Fanaa: 102 crores
– Rang De Basanti: 90 crores
– Mangal Pandey: 54 crores
– Dil Chahta Hai: 90 crores
– Lagaan: 58 crores
TOTAL: 1739 crores
Average per films: 173.9 crores
#1CrViewsOfHNYTrailer it includes Radio views also.
todengw records ……indiawaale
SRK=KING OF BOLLYWOOD
HNY=ALL TRIME BLOCKBUSTER
just wait and watch 1st day would definitely be over 40cr
1st week over 180cr
and lifetime over 280 cr
I am not sure from where they are showing this figures? I too received a Trailer link on WhatsApp but I deleted it without bothering to check but saw it in E24 channel. One of my friend, who is a huge Srk fan is yet to see the complete trailer. He said least bothered coz of Farah Khan movie though he is eagerly waiting for FAN & Raees !!!!!!!!!