Red Chillies Entertainment’s new strategy of releasing the Happy New Year trailer exclusively on Facebook and Whatsapp has worked big time. The trailer of the film has reached more than 70 million across the world, less than a week after it was released on almost every popular platform on the planet.
Here are some exclusive stats that we have compiled for you:
- 380,000 plus likes (261,000 plus on official page) (all time record for a Hindi trailer on Youtube)
- 63,300 plus shares on official page (record)
- 2.3 million trailer views on Facebook
- Official page has gained almost a million likes in 7 days since the trailer launched
- Nearly 20 million Facebook users reached!
- 11.9 billion organic impressions on Happy New Year related tweets (1.5 billion on trailer launch day) (Credit: Topsy)
- 5 hash tags trending at the same time on Trailer launch day
- More than 1 million SRK related tweets since trailer launch (Read: Shahrukh Khan takes over Twitter on trailer launch day)
(More data below the image)
Happy New Year Trailer Stats
Youtube
- Combined views on Youtube has crossed 4 million. Trailer was released after 2 hours. (Data includes views from T-Series, Red Chillies Entertainment and Yash Raj Films)
Others stats
- The trailer was sent to Whatsapp users who had opted to receive the trailer on launch day.
- More than 13 million Tata Sky subscribers were reached as the trailer was aired on the home channel (100).
- Half a million people reached via SMS and Email.
- About 1.25 crore people got to watch the trailer with Singham Returns i.e the audience in mass centres who may not have access to the internet or social media.
Overall, the strategy has worked big time. The trailer has generated huge buzz on social media, amongst the masses and the trade. What remains to be seen is, how much of it actually converts into ticket sales. During times when films like Singham Returns on 3600 screens and normal (non-festive) ticket prices is collecting 32 crore on its opening day, will Happy New Year be the first film to collect 40 cr? Now that’s the big question!
@Sahir : Why are you posting this rotten n outdated collections ? Isnt it unfair to compare Aamir’s last 10 movies which goes back to Lagaan days due to less number of movies Aamir did ? The most important thing is who stands where as of today ? which every trade analyst is following it. For Example, India won world cup in 2011 but being thrashed by public n media for poor show in recently concluded Test series. So wake up n smell the coffee. No doubt Srk is popular n one of the Superstar of Btown but as of today He stands behind Salman & Aamir. FYI… HAHK was the first movie to set trends in overseas. It was the first Bollywood movie to cross 10 cr in overseas in 1994 !!!!!!!!!
now haters ab yar kaha chupoge aap log mujhe pata tha yeh toh hona hi tha srk richest actor h bcoz he has talent with an intelligent brain as you all know he is well educated compare than some other and what a strategy bro hats of nhi toh …….other star ka toh pata hi h na copy paste south remakes, sequels, hit franchises sab bhed chal m lage hue h ……ek wardi phenta h toh sabhi polish ban jate h ar south remake karne lagte h maazze ki baat toh yh aap sabhi sabhi ek jaise moviesko blockbusters bana dete ho…. kamal karate ho yaar……aapko yeh toh pata hoga srk was first person who realise his movie in Tamil south dubbed language after that idea was copied by some of the buggies like……dhoom3 , krissh3, now bang bang and still on…..so srk is a trand shetter now this will be also copies by others haha……ye toh bas trailer tha picture abhi baaki h mere dost ;)
@hritik- just because he is not doing shit remakes ! and by saying this u are agreeing that before wanted and ghajini they were under shadows of srk for more than a decade , which is true. and time is all important. he did it with #ce and will do it with #hny. why do one compare collections of raone , jthj , don 2 with collection of masal generes. is it fair? for all for whome collections matters that much compare gener with gener and then talk. be fair in whatever u do ! be gutsy!
*masala
why here is double standard by indicine??? why r u not publishing my comment I m not accepted this type of stuff from you :(
oh these salman fans are idiots just like salman
srk is the biggest superstar of the industry
he will prove it again with happy new year
so haters gonna burn because most of the people have praised the trailer
surely bang bang and happy new year gonna rock this October
Now this is what we call a marketing king…. unlike some other “two nd a half feet” actors who became nude showing off his a$$ nd his fans saying…
wow what a poster, really a marketing king..lol
Now every hater have a friend who is a huge fan of srk nd they didnt like the trailer. How pathetic is this. . .1st youtube then dislike then whatsaap msg come bt delete it .without giving miss call how the msg come! then so called huge fan of srk.what next???give ur excuse as early as possible haters coz idianwaale coming . . . .
Okk.. count bangbang teaser views on Foxstar channel on utube. then Bollywoodhungama channel ..and then all sites.. official and also non official. facebook pages. total count kitna hoga wo b aisi likho yah pr.. HNY didn’t make any rec ..hehe. srf officail channel k views count karlo kafi hai..
farah is going to create record back to back desaster TMK Joker and know HNY. and more this one will be first movie in 100 cr club called disaster
King Khan and is here and again make big records and all his stuped hatters thinking how is that happend…….heheh good luck with that idiots..:D
HNY wll be BIGER and BETTER because HNY have SRK !
Now don’t want to say against any thing against hr when burn his puny fans like @ankan and few more forced to me to say this,still I am saying this in a non hatred way,whatever will be the views of bang bang may be but it will clash with Haider,so it’s screen gonna be affected so it’s collection also.so dear hr fans, don’t put hr in between SRK -sallu fan war.
@hrithik,everything is fare in war,amir done 11 films in 12 years due to his insecureness no one is responsible for that.also he has many craps like talash,mp,mela,ghajini,dg like biggest craps not all like lagaan/3idiots.so hahk released so as it done good in overseas not BEST LIKE THE ICONIC DDLJ.. also BB star’s fan ask your star to do a CLASSIC FILM/LOVE STORIES then he will back to his pre-2010 period,lol.
@nipun(hr) aks sallu fans,face like a brave don’t hudr like a coward,your star don’t able to give 6 back to backhits,so be silent no need to prove his stardom all knows it very well,lol.
it didn’t even get 1 million view in over a week of the trailer release! its only 600,000:/
but bang bang ‘teaser’ got 3 million views in one day..
i think its gonna be a flop..
HAPPY NEW YEAR will rock in 2014. No any movie can’t cross HNY. Because, I thing HNY is compare to DHOOM 3 but SRK(Shahrukh) has very good Fan Following in INDIA & OVERSEAS also. So, HNY will cross to DHOOM 3(261 crores & 28 million$) with great margin.
@anonymous: The comparisons are not about Genres or kind of roles its how about how much successful you are in pulling audience to theatres? To be honest Srk failed to do that (compare to Aamir & Salman) with his last few movies until CE. Talking about guts, Salman did Phir Milenge when Srk was continously doing Romantic or family sagas. Aamir set a trend with Lagaan or DCH !!!!! FYI… Srk was the one who first tried Masala with MHN n OSO. Where were you at that time ? Stop being biased n a hypocrite !!!!!!!
HNY CREAT NEW HISTORY
MY PREDICTION
PAID PREVIEW:10 CORE
1st day:40 core
2nd day:35 core
3rd day:40 core
4th day:25 core
5th day:23 core
6 day:22 core
7 day:20 core
first week 205 core
second week
8 day:15 core
9 day:16 core
10 day:18 core
11 day:12 core
12 day:11 core
13 day:10 core
14 day:8 core
TOTAL TWO WEEK BOXOFFICE COLLECTION = 305 CORE
3rd week total: 30 core
LIFE TIME BUSENNESE = 345 or 350 core domestic
IN OVERSSESE = 200 CORE SURE
@rohan : you are the biggest idiot on Indicine to call Salman n his fans. Thats Why Salman rules n currently biggest superstar of India !!!!!!!!
@Anin : you belongs to Farah + Sajid Khan generation hence you like their movies. There are some genuine Srk fans who dont want him to work with these crappies. But u wont understand coz you live in some wonderland !!!!! Keep wondering !!!!!!!
@SSS : How much bakwaas you do man? As per current Indicine n BO ranking :
1. Salman
2. Aamir
3. SRK
Too much fun !!!!!!!!!
Now keep reading this until HNY comes hope it helps your king to achieve 2nd spot that too only for 2 months !!!!!! Lol !!!!!!
lol ppl say deepika was flop bcz her films were flop, why these ppl didn’t see the flop lists of salman, kareena, that are much bigger and heavier. kareena never saw success like of deepika in starting yrs of her career, poor baby got lucky to work with imtiaz, but still giving flops. and salman, it would be better if I don’t disclose his list of flops.
all these loosers who are counting no. of dislikes are fans of salman, poor people salman doesn’t own them as he hiself said his fans if rubbish abt srk, he disown them. king khan is now here, if he can make total disaster film like JTHJ work than HNY has promising cast and a big entertainer.
happy new year trailer is fantabulous. it has actually created a record so all these bloopers are getting angry now. poor ppl world cant help them. world knows SHAH RUKH KHAN not some desperate bunch of haters.
great create history….hny all time blockbuster