Trade Pundits predict doom for My Name Is Khan

Strong words from some of the trade analysts on My Name Is Khan, three well known trade pundits speak.

Komal Nahta – My Name Is Khan is far from entertaining and also too boring for the general masses. For the heavy budget at which it has been made, it will keep its worldwide distributors (Fox Searchlight) in the red. Business in big cities, especially in South India, Muslim centers and overseas will be better but it will be below the mark in North India as also in smaller centers and single-screen cinemas. It may be appreciated by the class audience but the masses will reject the film.

Vinod Mirani – The curiosity value is over, it seems. The picture has suffered a considerable drop in collections on Monday,

The most shocking words though came from Amod Mehra, another well know Trade Analyst “At this moment, it appears the film will not be able to recover the cost because it has been sold at a high price.” On the film receiving 5 star reviews, he said “Earlier there were paid previews of the film, now there is paid review of the film.”

Source : Rediff

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153 Comments

  • Rosh, 100% agree with u.

    The reviewer of Times Of India is Nikhat Kazmi. She is a big time SRK licker.

    Even a very good movie of Salman, London Dreams got just 3 stars. 3 stars for a Salman film is the highest rating she gives.

    Look at her ratings for SRK’s films and Sallu’s films and everything will be clear:-

    OSO : 3.5 (Deserves 2)
    RNBDJ: 3.5 (Deserves 2.5max)
    BILLU : 3 (Deserves 1.5)
    BHOOTNATH: 3(Deserves 2)
    DMG : 2.5 (Deserves 0.5)
    MNIK : 5 (Deserves 3.5 max)

    Now Salman’s :-
    Tere Naam : 2 (Deserves 3.5 max)
    MSK : 2.5 (Deserves 3.5 for entertainment value)

    Partner : 2.5 (It was ok)
    Heroes : 2.5 (Deserves 3.5, was a good movie)

    London Dreams: 3 (Deserves 3.5 for sure)
    VEER : 2.5 (Deserves 3 )

    Things are Crystal Clear

  • @ indicine , thanks for your honest review . 80% poeple dont like the film . Now all SRK fans are know that TV channels , Media & Critics are all PAID for the MNIK. Just for a film Publicity TV channels , Media & Critics are make this issue into a NATIONAL issue .They are playing with the peoples sentiments . now we cant depend to believe on this fake TV channels , Media & Critics .

    Shame on TV Channels

    Shame on Media &

    Shame on Critics

  • Sidha Hindi me bolta hu Yar. Mai kisi actor ka Fan ya dusman ni hu. Par Srk ka ye cheap publicity karvana koi nayi baat ni hai.. Kabi khud ko AB se behtar actor batlana aur AB ki film ka remake bana k ek bada bawal khada karna.. Fir Salman khan ka khatra aaya toh AB ko apna baap maan k divided elit camp ko jod k khud ka ek strong camp khada kar dena. Kabi khud ko marketing King shabid karne k liye media me hath pao marna. After TZP movie Bewaza Aamir ko media me ungli karte rahna.. Film publicity ki new new cheap tarika aazmana..
    Ye sab aadat aur old tricks hai srk team ka yar. OSO ki tarha ek ghatiya movie block blaster kaise ho sakta hai? Jis movie ko 67% viewers ne ek ghatiya movie kaha usne near about 90 Crore kamaya?wow! Its all because of cheap publicity. RNBDJ film ko jabardasti Ghajni k7 compare kar kar k RNBDJ ko itna bada block blaster Movie bana diya gaya. Mai ni kahta ki RNBDJ is bad movie but itna bada Hit hone ki dusri koi waza thi? Srk team ko bash mauka milna chahiye kisi b halaat ko apne faide me lane k liye. Ab my name is khan ka le lo.. Airport controversy se shiv shena tak sirf cheap publicity ka hi Game hai yar. Hazaro bar US gaya detention hue par srk ne kabi kuch ni bola but jab MINK period aaya toh lag gaya Chillane. Bana di national issue Abroad me. Film release hone se pehle hi abroad me MINK hit. Ab aaya India ki badi. Hogaya suru Shiv Sena bawal. Pura India hil gaya. Bawal Q khada huwa kitne admi ko malum hai? Jyada tar toh jante hai MINK movie ko Shiv Sena protest kar raha hai, Q? Chalo chal k film dekhte hai, kya hai ish film me? Hogaya movie india me b block blaster. Yar bash faida hona chahiye Srk ko.. Aise b.. Jaise b.. Aur kaise b..
    Ganda hai Par Dhanda hai ye friends…

  • @Tareque Hassan Sheikh

    you are absolutely right yaar.

    This is for all SRK fans

    Cheap publicity ke piche maat bhago warna success bhag jayegi

    Excellence ke piche bhago phir success apne aap kadam chumegi .

  • guys, MNIK is not an entertaining movie, you’ll not even find any dance sequence (leave the item songs) there. but reviews are not based on entertainment value. i heard from my friends that shawshank redemption (imdb ranking 1) is a boring movie. still, its the no 1. MNIK is a good film undoubtedly. 5 stars may be too high, but it deserves at least 4.

    i dont see any point to blame srk for low ratings of veer. i haven’t seen it yet. MNIK may suffer drop only for one reason : over hype. people are expecting too much, as a result they are getting disappionted.

    and i think 20th century fox must has some brains, otherwise they wouldn’t be such a huge and successful name. if they felt the movie has no prospects, they would never had bought it.

    whether the movie does below average business or becomes a blockbuster time will tell. it is to be noted that fox will release this movie in 25 non traditional countries in the upcoming months, which will boost the net profit.

  • First time postin on the site

    Have got to say that i’ve never been that much of a fan of SRK, prefer Amitabh Bachan and Hritikh Roshan.

    From what i understand reading around your site Indicine, his new film has broken the record for highest opening weekend in UK and USA, plus it has also taken the highest opening day and weekend overseas, Also from what I understand it was second in the overall opening weekend for a Bollywood film worldwide, missing the top by a mere 2-3 crore! Wow!

    The guys got a brain and hes not afraid to use it, im not sure wether the Shiv Sena stuff is for real or not, i think it is as the Shiv Sena have done this before, they are also Anti-Muslim so I reckon they where waiting for there chance, but still SRK did well not to aplogise, therefore making the whole of India aware of his film and and also overseas, what a player! Guys got guts and his film got free publicity everywhere, even here in the UK, newspapers like the Daily Mirror had coverage of the controversy. Guy is the king of publicity, he may have lost quite a few fans for these stunts, branded “cheap” by many on this site, but he gets another admirer in me.

    I havent seen this film, My Name is Khan, and i dont intend do, the last film i watched with Shahrukh Khan was Main Hoon Na. My family saw the film on friday ,they thought it was good, but my mum said that the 2nd half dragged on unnecesarily.

  • @kummail

    If INDICINE not a neutral or honest site then why they give 4 stars for MNIK ? This is proof of honesty .Indicine is a honest site I have ever seen . Do u understand ?

    @SUNEIL thanks for your appreciatin .

  • Guys the movie has fallen flat in single screens with 15 -20 % attendence on monday which is hard to improve further.. multiplexes are falling to 20 – 25% and people feel disappointed though they claim the subject was good..

    nevertheless, having a huge amount to recover, the movie is going to face hard times as there is no enertainment quotient and the associated repeat value.

    some of my friends complaint about its length and other reported the movie is ok but it lacks the natural element..

  • Fox have reported 9.2 million USD gross from India over the weekend. At this moment 1 USD = 46.5 INR.

    9.2 Million USD = 42.8 cr Gross = 0.6*42.8 = 25.7 cr NETT

    BOI has straightaway reported 29.5 cr Nett. BOI supporters may now say well the conversion factor is 65% , but that bull was never accepted for any other movie earlier.

    The fact that MNIK needs over-reporting right after the opening weekend says the story itself.

    As for BOI they show their true colors once again. Of course IBOS will give another ridiculous low number, but that will not be an excuse for BOI.

  • @ indicine
    I don’t feel this is an honest article.
    Mnik was near to break the record of 3idiots first weekend
    Oh 3idiots weekend record is lucky to survive because of Shive sena. Otherwise mnik would have definitley broken the record of three idiot first weekend. mnik fell only two crores behind 3idiots.
    No doubt the great opening for mnik in such a situation. But it looks like film is going to make a milestone overseas which will be very difficult for any movie to break.

  • so its proved that here only salman and amir fans r but why u all r biased yar why world is rocking with mnik and u all r!!!!! so its proved this website is against srk and indicine team is also against srk and here is new update check it on net.
    ‘My Name is Khan’ grosses $18 mn worldwide in opening weekend
    15 February 2010 | 10:58pm 1 Comments
    Mumbai, Feb 15 Shah Rukh Khan starrer ‘My Name is Khan’ has grossed an estimated $18 million at the worldwide box office in its first weekend.

    Mumbai, Feb 15 (IANS) Shah Rukh Khan starrer ‘My Name is Khan’ has grossed an estimated $18 million at the worldwide box office in its first weekend.

    A love story set against the backdrop of racial discrimination post 9/11, ‘My Name Is Khan’ has struck a chord with audiences around the world.

    ‘The most exciting part is that the worldwide collections jumped every day from Friday to Saturday to Sunday. This shows that the audience is absolutely loving Rizwan and Mandira (the lead characters),’ Vijay Singh, CEO Fox Star Studios, the Indian distributor of the film, said in a statement.

    The film features Shah Rukh as Rizwan Khan who embarks on a journey across America to win back the love of his life, Mandira, played by Kajol. It shows how, along the way, his personality touches the lives of many and inspires a nation.

    Filmmaker Karan Johar is ecstatic at the reaction.

    ‘I am overwhelmed by the unprecedented audience response for our film. The audience has the power, and more power to them,’ Karan Johar said in a press release.

    The movie is being marketed and distributed by Fox Star in India, in the US by its sister company Fox Searchlight, and in the rest of the world by parent group company 20th Century Fox International.

    In India, despite the issues in Maharashtra, Gujarat, Indore and other centres on Friday and part of Saturday, the film has opened exceptionally well. In states where the film opened normally, including Delhi-Uttar Pradesh, West Bengal, Tamil Nadu, Kerala, the collections have been the highest ever.

  • to kummali,whats rocking man MNIK ,

    Box Office: Kurban 2. MNIK embarks on a Monday crash pattern, set to flop
    Monday, February 15, 2010

    As expected, boosted by the Pakistani/mideast populations, My Name is Khan got the initial response overseas but not Hollywood-challenging to the tune of $1.8 mil in USA in gross where they are incidentally celebrating the President’s day weekend. But more importantly, the post-release reports neither there in America nor especially in the mainland India are painting a good sign for the Shahrukh Khan-Kajol film in the days to come.

    Across the country, the post-release reports are flat out mixed to very poor, belying the 5 and occassionally even 5.5 star scale-exceeding ratings that were relayed ahead of the release in Indian media. This incidentally had happened with Kurbaan too. Quite the contrary are the public reports of this movie.

    Infact when it’s all said and done, Karan Johar and Shahrukh Khan may actually thank Shiv Sena for creating enough controversy for the film to manage a respectable collection in the opening weekend in the metros atleast.

    Because the actual box office pattern for MNIK in India went like this:

    On Friday the film could not release as planned in Maharashtra, North Karnataka, parts of Gujarat, Madhya Pradesh, and Orissa and even a couple places in Delhi-UP. It lost out in major centers like Pune, Nasik altogether. In Mumbai, India’s biggest center where it was to release on over 105 theaters, when it released on afternoon shows it was in only handful of multiplexes (Fun republic etc.), MNIK took to 70-75% occupancies which was below expectation considering the media frenzy. In the interiors as reported occupancies were dismal, in the tune of 25-30% (even lesser in many cases).

    On Saturday, the film did release in about 49 halls in Mumbai and in afternoon in Pune. This continued through Saturday evening till the terror blasts shook Pune putting Pune back to square one. Nonetheless Saturday and Sunday saw pickups for the film recording 80-95% collections in majority of multiplexes across the board which is quite good.

    But after the curiosity triggered by the various controversies, the merits of the film as a box office power have to take over, and this is where the Karan Johar-Shahrukh Khan-Kajol film is unable to stand the test. The cracks for the film started around Sunday night shows, even as most of Sunday was advance booked on Saturday itself.

    But Monday tends to be a make or break situation for any film, regardless of controversy or not. The worst fear for MNIK apart from the tensions of Friday would have been the much feared Monday crash, and unfortunately for the film now, that is indeed happening as Monday morning opened nationally to poor to dismal response compared to Friday which wasn’t all that to begin with, and advance for Monday night is not showing much hope. In some multiplexes where Sunday went 85-90%. Monday is looking to end up doing just 8-9% (though some are around 30%).

    The situation is somewhat better in Hyderabad and Delhi which has a sizeable muslim population but it may not hold there either as it has gone down in the nearby regions. Same in Jaipur, Kanpur, Ahmedabad etc.

    The Karan Johar film never had much of a chance in the interiors of India and can already be dubbed a flop there. At this point, the 100 crore Fox Star Studios venture which has been billed as followup to Slumdog Millionaire, needs over 250+ crore gross revenues; but it is likely going to end up coming up short and lose by a long distance.

  • hey y r u people so biased?
    Monday is a working day n board exams are due on the 20 th of february,
    schools are having their 2nd term unit exams evn i am having my exams on mon and tue

    Hence that explains the Drop in collections

    The film is surely gonna pick up again from next weekend n aftr board exams tht sees more than 5 lakh students hvng nuthng to do but watch movies they have missed

    wassay indicine?

  • Hi all,
    The movie is getting a really good response overseas – I saw it for myself – if the huge crowds outside the movie halls are anything to go by. Surely, this is an overrated movie – deserved a max of 3.5/5.
    I think the problem with all of us is that, we all read a hell lot of reviews , paid or not, and end up in a situation where there is no curiosity left and go to the movies just to agree or disagree with the reviewers and may be even try to find out points the reviewers might have missed. It’s that critical mentality of ours – crept in to all of us due to over exposure to reviews – that’s the real spoilsport here. To add to that, the reviews are full of spoilers which take out the suspense factor completely. So it’s up to us to decide whether you want to enjoy the movie or analyze it or to put in simple words, watch the movie before reading the reviews or otherwise.

  • @ Kummali
    I dont knw wot mnik rocks means to you!and i want to ask indicine how much money srk and kjo put in to promote the films??it looks lot of money to me i dnt think the film is goin to recover that amount of money!it looks like its goin to be below average status!
    To all srk fans am from uk and its very poor on monday and it seems like people have lost faith in srk!!weekend was very good and it was really better at box office even bigger than 3i bt it has crash on monday and masses are very dissappointed!

  • @ To all SRK fans
    i think mnik will gross 600 crore!!! R u all HAPPY???we all neutral know that you all srk fans are biased like that ass licker omar qureshi!!!the film is an average film but by sayin that can make you happy!its gonna gross 600 crore!!and maybe declare that figure tomoro so dont surprised by that!!haha ha ha ha ha

  • INDICINE TEAM:
    I hate to say this but u guys have lost all the credibility in my eyes..u shud see the box office collections rather than posting these absurd articles.Sorry to say but u hve been very biased..m extremely disappointd..
    Keep on pleasin salman and aamir’s fans which mainly visit ur site..

    Why don’t u post the box office collections(next to 3idiots) instead f posting these absurd factual remarks by bunch f retards like komal nata and all these jerks..

    Wil expect better quality from u in future..

  • @ Sahil
    Indicine is only neutral as us real bollywood fans and not biased as each every news channels and critics!where were you when all the media was showin 24 hours mnik shaw??ur think were they all neutral??all the media has always tried to put down aamir and salman i dont think you mind at all as they are not your favorite!!come on man grow up its only media who is not biased!!

  • @ Sahil

    wid all due respect ur talkin complete nonsense. we all know dat SRK and da media go hand in hand. just coz some parts of da media r telling da TRUTH. u simply cant take it. lol

  • Drop was expected on working day as usual , this is not a new thing.

    But MNIK got second biggest weekend for a bollywood movie after 3 idiots and just fell short of 1.5 crore .
    We know if there is no release issue in MAHARASHTRA, GUJRAT, ASAM ….., the film could have easily surpassed 3idiots .

    Here many sallu fans and akki fans after watching mnik coudn’t rate mnik below 4.

    I don’t divide people in classes or masses . If the film is good , it will do good business.

    According to boxofficeindia , mnik is rock steady on kanpur single screen and showed just 25 % drop.

    Do not compare 3 idiots weekdays to mnik weekdays , that was last holiday week of year and this week is ringing bell of board and many semster examination.

    mnik is also suffered from terrorist attacks and high alerts.

    But overseas , it has broke every opening record with having the highest per screen average amongst hollywood films.

    Guys who liked movie , who gave stars atleast 3 or more , Do not spam here , trying to prove MNIK is flop . It is only its 5th day too early to predict verdict .

    It remains to seen how the second weekend holds , that would give a clearer picture.

    One thing is clear Time line

    after 2000

    srk tops india
    srk tops overseas

    Aamir didn’t do much films , few films liked by people.

    Akshay wasn’t superstar.

    Salman , superstar , but selected hit having more flops.

    hritik born , shined , fainted and rose again with Koi mil gaya under his home production.

    after 2007

    aamir tops india
    srk tops overseas

    aamir strikes hard boxoffice with ghajini and super succesful 3idiots heading towards top spot in india.

    akshay was superstar with blockbuster welcome and many succesful films.

    Salman was giving flops with a good rate until partner and more strongly Wanted (the only film i appreciate.) and then started again giving flops.

    Hritik has long gap although , he is superstar with Dhoom2 and krrish.

    This is just a timeline , we never know what is gonna happen in future.

  • @ Amit

    wid all due respect. plz stick to da topic which is MNIK.

    i wont say anything. am waiting till da second weekend. BUT considering da hype, publicity(cheap some may say) dis film is not doin dat well.

    i saw it on thurs. ok film. dragged in da second half. biggest problem no repeat value, but gives a good message.

    btw if u wanna talk bout 2000s etc (timeline) Salman was da biggest superstar in da 90s. (but lets not get into dat)

  • wow very interesting read from everyone who comment. I can not comment for I haven’t seen the film, and we all know srk got some ass licker, I mean some really obsessed fans we should not also forget that this man have a huge haters following so till I see MNIK I reserved my comment.

  • Controversy or no controversy Shahrukh Khan starer movie My Name Is Khan was expected to set the Box Office on fire and it has done just that. The Karan Johar directed movie starring Shahrukh and Kajol grossed Rs. 90.2 Crore in the first three days as per the data released by Fox Star India, which distributed the movie. Aamir Khan starer 3 Idiots which has broken many Box Office records since it’s release had grossed Rs 90 Crores in the first three days.

    Buzz up!
    In an official statement Fox Star India CEO Vijay Singh said “Despite issues in certain centres on Friday, the movie has done exceptionally well.” My Name Is Khan also became the biggest single day hit internationally for a Bollywood movie. Mr. Singh added the movie earned Rs. 48 crore at the domestic box office and an estimated Rs. 42.2 crore internationally. The movie earned a whopping Rs. 20 Crore in the US and another Rs. 7.05 Crores in Australia.

    Star Fox Studio had released close to 2,000 prints worldwide in the US, UK, Gulf region and Australia. What’s interesting is the fact that in many of the international markets the movie was among the top 5 giving competition to the likes of Avatar, Valentine’s Day and The Wolfman. In India the movie did extremely well in Delhi-UP, West Bengal, Tamil Nadu and Kerela and also in Maharashtra and Gujarat where it released amidst protest.

  • My Name Is Khan Rock Steady In Kanpur On Monday

    Monday 15th Febuary 2010 22.30 IST

    Boxofficeindia.Com Trade Network

    The first collections for My Name Is Khan on Monday have come in from Kanpur single screens and it is showing rock steady collections.

    Kanpur Heer

    Friday – 1,18,961

    Monday – 1,00,721

    Kanpur Gurudev

    Friday – 74,688

    Monday – 45,784

    Kanpur Single Screen Totals

    Friday – 1,93,649

    Monday – 1,46,505

    The single screens in Kanpur are showing just a 25% drop from Friday which is excellent. If more centres show similar trending My Name Is Khan will be on its way to becoming a huge hit.

  • Star Fox Studio, the distributors of the film had distributed close 2,000 prints worldwide in the US, UK, Gulf region and Australia. The film ranked number five at the overseas box office behind Avatar, Valentine’s Day, Percy Jackson & the Olympians: The Lightning Thief, and The Wolfman. MNIK has seen the biggest international opening day for a Bollywood film, grossing almost 30% more than, 3 Idiots which was released on December 24, 2009, says Krishnani.

  • and please keep language decency intact….amir khan’s 3 idiots was not agreat movie..it was fully mast timepass…kya education system…it is this education system that helps bangalore give competition to buffalo,that makes obama afraid of us!and what suicide…those who commit suicide coz of failure in studies are coward…suicide in itself is an act of cowardice!I BET KI KISI KE GA$%D ME AUKAT HAI TO COLLEGE ME APNE PROFESSOR K SATH WAHI ANTIQUES KARO…COLLEGE GAAND PE LAAT MAR KE NIKAAL DEGA….3 IDIOTS WAS AN AVERAGE MOVIE BUT WITH FANTABULOUS SCRIPT!AAMIR SE ACHCHA TO CHATUR TAH US 5 MIN ME!so stop cramming bout aamir aamir!

  • Even if mnik does a business of 100 cr net in India and 70 cr overseas (both figures are difficult to achieve looking at the trending), then also fox will be loosing. 100 cr net in India will give distributor share of 50 cr as this movie is running well in multiplexes only. Now as screen rental is quite high overseas, 60 cr gross would mean 30 cr profit for distributors, making it a total of 80 cr. As fox has bough this film close to 100 cr, it will be loosing money even under most favourable circumstances. I somwwhere read that mnik needs 250 cr gross for breakeven, which i did not believe initially but seems correct now.
    Also, i dont expect this movie to break 3i record overseas, as 3i went on a dream run in us, the biggest market for a bollywood film. Check box office mojo, it fell just 9% in second week, a figure which is difficult to be achieved even by a hollywood movie.
    Media is still promoting mnik, yesterday, a half an hour program was being aired on a tiny news channel p7news, titled “Idiots se bada badshah”. It was reported in the program that mnik has done more business than 3i. Now, from where the hell they get this figure, only god knows.
    NDTV airs mnik’s so called success story every half an hour, although, one of the trade expert yesterday mentioned that business is good but not mind blowing.

  • Indicine plz which one to beleive all the source are r giving different collection
    in some its very hit, another says huge dissapointment , great fall of monday doesnt look to break record of 3I not even to have hit status jusst average
    do u think these media news channel creating big buzz giving fake collection

    shame on media
    first shame to SRK for using cheap publicity

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