Top 5 Bollywood Stars of 2014: Calculating true Star Power

Article by Archit Mishra (Tweets @architmishra_06)

“Hum jahan khade hote hain line wahin se shuru hoti hai”

This iconic dialogue from Mr. Amitabh Bachchan’s Kaalia holds very true for all the biggest superstars in Bollywood, for they have been the trend setters, youth icons and most importantly the ATM’s of the industry. It’s now time for us to implement the concept of our newly introduced ‘Star Power model’ and find out the leading actors of our country. This piece will evaluate the Top 5 Superstars of 2014. Before proceeding, let us clarify on a few vital points.

1. In the initial stages, this ranking will purely be specific to a calendar year. We’ll judge the star power for a single year in one article, like this article focuses on 2014 only. These rankings shall not be based upon the overall career of any actor and there may be a scenario when the star power of an established superstar ‘A’ falls behind that of a new superstar ‘B’ in a particular year.

2. The first two articles in this section shall always act as a baseline for all the evaluations to follow. So read it by following the links below.

3. Ticket Price: This X-Factor was included on our readers’ demand and more details about this subject shall be revealed in our further articles. To start with, here is a list of average ticket price of the movies belonging to Top 5 superstars of 2014. 118 INR will be considered as the Average Ticket Price or yardstick for the year 2014 on the whole.

Film Average Ticket Price
PK 128
BANG BANG 122
HAPPY NEW YEAR 122
KICK 117
HOLIDAY 109
ENTERTAINMENT 105
JAI HO 103.2

Rank 1: SALMAN KHAN
Star Power: 22 Crore

Kick New Poster - Salman Khan, Jacqueline Fernandez, Randeep Hooda, Nawazuddin Siddiqui

KICK

X-FACTOR CALCULATION
  Impact Weightage JAI HO KICK
Franchise (Repeat Value) 0 to +25% 0 0
Release Date +/- 25% 0 +12.5%
Buzz/ Appeal created by Trailer +/- 15% 0 -15%
Genre  +/- 4% – 2% 0
Co-Star  +/- 4% + 4% +4%
Banner +/- 4% 0 -4%
Time Gap since Last Release +/- 7.5% – 7.5% 0
Music  +/- 7.5% + 7.5% -7.5%
Director  +/- 4% + 4% +4%
Ticket Price +/- 4% + 4% 0

 

STAR POWER CALCULATION
  JAI HO KICK
Opening Day Figures 17.4 26.5
Net X-FACTOR  + 10% – 6%
Star Power 19.1 24.9

Star Power of SALMAN KHAN is equal to the average of Jai Ho & Kick
Star Power of SALMAN KHAN is Rs 22 crore

Rank 2: SHAHRUKH KHAN
Star Power: 19.8 crore

Happy New Year

Happy New Year

X-FACTOR CALCULATION

  Impact Weightage HAPPY NEW YEAR
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% – 25%
Buzz/Appeal created by Trailer +/- 15% 0
Genre +/- 4% 0
Co-Star +/- 4% – 4%
Banner +/- 4% – 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music +/- 7.5% – 7.5%
Director +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  HAPPY NEW YEAR
Opening Day Figures 45
Net X-FACTOR  -56%
Star Power 19.8

Star Power of SHAH RUKH KHAN is 19.8 crore

Rank 3: AAMIR KHAN
Star Power: 18.9 crore

Aamir Khan, Anushka Sharma - PK

Aamir Khan, Anushka Sharma – PK

X-FACTOR CALCULATION
  Impact Weightage PK
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% 0
Buzz/ Appeal created by Trailer +/- 15% – 7.5%
Genre +/- 4% – 2%
Co-Star  +/- 4% 0
Banner +/- 4% – 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music  +/- 7.5% 0
Director  +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  PK
Opening Day Figures 26.6
Net X-FACTOR  – 29%
Star Power 18.9

Star Power of AAMIR KHAN is Rs 18.9 crore

Rank 4: HRITHIK ROSHAN
Star Power: 18 crore

Bang Bang - Hrithik Roshan - Katrina Kaif

Bang Bang – Hrithik Roshan – Katrina Kaif

X-FACTOR CALCULATION
  Impact Weightage BANG BANG
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% 0
Buzz/ Appeal created by Trailer +/- 15% – 15%
Genre +/- 4% – 4%
Co-Star  +/- 4% – 4%
Banner +/- 4% + 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music  +/- 7.5% 0
Director  +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  BANG BANG
Opening Day Figures 27.5
Net X-FACTOR  – 34.5%
Star Power 18

Star Power of HRITHIK ROSHAN is Rs 18 crore

Rank 5: AKSHAY KUMAR
Star Power: 14.5 crore

Holiday Poster

Holiday

X-FACTOR CALCULATION
  Impact Weightage HOLIDAY – A SOLDIER IS NEVER OFF DUTY IT’S ENTERTAINMENT
Franchise (Repeat Value) 0 to +25% 0 0
Release Date +/- 25% – 12.5% + 12.5%
Buzz/ Appeal created by Trailer +/- 15% + 7.5% + 15%
Genre  +/- 4% 0 0
Co-Star  +/- 4% + 4% +4%
Banner +/- 4% + 4% +4%
Time Gap since Last Release +/- 7.5% – 7.5% +7.5%
Music  +/- 7.5% + 7.5% – 3.75%
Director  +/- 4% – 4% + 4%
Ticket Price +/- 4% + 4% + 4%
STAR POWER CALCULATION
  HOLIDAY – A SOLDIER IS NEVER OFF DUTY IT’S ENTERTAINMENT
Opening Day Figures 12.2 11.1
Net X-FACTOR  + 3% + 47.3%
Star Power 12.6 16.4

Star Power of AKSHAY KUMAR is equal to the average of Star Power [Holiday] & Star Power [Its Entertainment]
Star Power of AKSHAY KUMAR = 14.5 crore

Key Findings

1. The difference between the actual opening collections and the star power of a star is nothing but a reflection of his career choices, script sense and marketing abilities. If the opening is higher than the star power for an actor, it means that he is making smart decisions by positively utilising the impact of X-Factors and vice versa.

2. Going by the above concept, Shahrukh Khan seems to playing his cards better than anybody else while Akshay Kumar is someone who is not exploiting his star power to the fullest.

Please share your feedback in comments section. We would soon come back with more Star Power rankings. Happy Reading

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156 Comments

  • Another objection from my side .
    Every one will admit that Kick album had much more popular songs than HNY album .
    So you can’t deduct 7.5% from HNY collections .

  • Everything looked okay until the director percent cut offs. You cannot deduct the same points for a movie directed by Farah Khan (or even Siddharth Anand) vs. Raju Hirani.

    And why does Kick get +12.5% for its release date? Makes no sense when PK didn’t even get that. Pre-eid and Pre-xmas period are considered the same. You shouldn’t award points for a release date. You can deduct them if it releases on a holiday but awarding points doesn’t make sense unless the movie clashes with another movie.

  • LOL…you guys cut -4% for the director of HAPPY NEW YEAR and -4% for the banner of HNY….
    I MEAN LIKE SERIUSLY FARAH KHAN IS SUCH A BIG DIRECTOR ??? ROFL

  • i dont understand how d genre of pk was more appealing dan hny…!!!
    & also hny trailer was well received!!! :-)
    So if u sort put dese flaws u wil get aamir & maybe evn hrithik above srk…
    Anyways hppy for sallu bhai :-D

    According to an honest aamir fan…star power ranking-
    1.Salman
    2.Aamir
    3.Srk
    4.Hrithik
    5.Akshay

  • Thumbs down. The impact of a holiday on the opening day is 40%. Much too comically. Indicine will do anything to demote Amir Khan and Hindu heroes

  • I don’t need no chart to tell me that Salman Khan is No 1. I already know that it’s an foregone conclusion. He is the best loved by the masses

  • SO ACCORDING TO INDICINE, ,THE DIRECTION ABILITY OF FARAH KHAN AND RAJU HIRANI IS SAME…….
    WOWW THEY DESERVE HUGE APPRECIATION FOR THIS

  • After so much of build up you arrived at this!

    Everyone knows that Salman is ruling now and SRK can never be replaced from top 2!

    For all Salman fans, be gracious that your star is on top or else jail isn’t far away and you go to oblivion again.

    Akshay Kumar, should use his stardom well by releasing his films on EID, Christmas and Diwali clashing with khans. He will do his minimum business and can also stamp his authority on any day release.

  • @Indicine how can u put Raju Hirani and Farah Khan-Sid(BB) in same bracket??? I short You r doing -4% to pk and also to Happy New Year and ang Bang in terms of Director column!!! Wow….simply bullshit!!! HR should be in top 3 at-least in this technique..bt Your method…so You r The Boss!!

  • @Challa, well said regarding aamir. You are the only sensible srk fan I have seen so far who never abused aamir even though Sr and aamir are not friends, unlike some fake so called friend’s fans like James, Anand the fake who are always jealous of aamir and try to downgrade his achievements. I personally don’t hate any actor including salman but his chameleon fan @james has been forcing me to bash him for months.

  • I knew from the 1st day ,they’ll make salamn no.1,but no one wants to understand salman never took risk always hidden behind masala genre and both of the 2 movies are south remake and holiday releases.

    And look at KING KHAN,besides in worst phase of career,KING KHAN IS AT TOP 2(though not considerimg salman’s south remake power).

    KING KHAN experimented with 2 movie RA ONE,HNY.so please don’t compare this 2 film with extra advantage getting kick ,pk.also HNY was highly negative wom affected movie in Bollywood ,RA ONE AND HNY is the success only due to KING’S STAR POWER,if any other star would have did RA ONE/HNY it’ll be a big disaster like marigold,yuvraj,veer,mangal pandey,awal number.

    @archit mishra,can you please calculate the star power of ALL VETERAN 90’S ACTOR’S STARDOM continued from 1992-2015?????yeah exactly it’s difficult,but it’s not impossible too,and will be interesting and a lot of people wants to know about it.

    And I don’t agree with your key findings:

    KING SRK is playing his cards better than anybody else?????what do you mean by that?????

    Is HE doing any already south remake or associated with high grade directors like Raju Hirani/Kabir khan/Dhoom brand?????I think you’re unnecessarily targeting KING SRK as we don’t know whose fans you’re.but therenis most biased decission you’ve given in favour of salamn which is not at all acceptable.all films—-dabang,ready,bg,ett,dabang2,jai ho,kick,bb all are masala films and beces big hit due to masala factor+holiday,as jai ho failed with out holiday,kindly rectify again your article and MAKE KING SRK NO.1.

    Stardom wise there is one and only since 1992 till now(excluding x-factors especially masala genre)—-THE KING OF BOLLYWOOD SRK.

  • I just dont consider these ranking..for me all three khans are above any rankings..love srk and 2nd fav is salman and i like amir movies..

  • @challa Stay in your limits..you talk like you know everything in the world..how can u say salman can’t play diverse roles?? after kick he did bb after bb he did prdp after prdp he did sultan and after sultan his next is also a different movie.this is called versatility. .btw your king kong srk is doing same back to back craps like h ce hny dilwale….lol

  • @challa Stay in your limits..you talk like
    you know everything in the world..how
    can u say salman can’t play diverse
    roles?? after kick he did bb after bb he
    did prdp after prdp he did sultan and
    after sultan his next is also a different
    movie.this is called versatility. .btw your
    king kong srk is doing same back to
    back craps like ce hny dilwale….lol

  • We all know that salman Khan is indeed no.1 at the moment..crossing 25 crore twice on a non-holiday is not a joke hence I hugely admire his superstardom and achievements in this decade..
    But I’m a bit disappointed with the banner and co-star factors..banner cannot guarantee you a face saving opening let alone the success of that film..and coming to co-stars,
    deepika padukone with an upcoming star Arjun Kapoor manages a 5 crore opening whereas when she comes with superstars like Ranbir kapoor and SRK she gets record openings..

  • So every star got benefits from many sources.
    Salman need only 1.6 crore benefits
    Aamir need only 7.7 crore benefits
    while Srk needs 25.2 crore benefits to survive.
    So it is clear
    Salman >> Aamir >>>>>Srk in stardom.

  • Its all rubbish ….. There is nobody bigger than aamir khan , today he is the only star who can pull off anything , to me thats the power of a big star . This man time & again has proven himself , he creates a record which no one can break it . Salman & srk can never achieve what aamir has . Period.

  • @9:28pm
    The phenomenal idiot

    On which planet do you live on that audiences watch movies for directors only…?

    You think audiences watched PK many many times repetitively bcoz they wanted to listen to Rajus dialogues or watch his camerawork and not Aamir uttering those dialogues or having the camera glued to his each n every expression….? You idiot get a life- PKs success was around 90% down to Aamir- great script YES but even great scripts today like TALWAR wont earn that much bcoz you need Aamir to bring the magic out of the words to mesmerize the audience. Dialogues are one thing but its the actor who delivers the dialogue to audience n thats what makes a great script into a great successful movie you retard…!

  • @9:51am idiotZone

    Dont worry coz Baghban 2 wont be breaking any records this Christmas so PRDPs records are gonna remain intact until next Eid when Sultan The Wrestler releases…!

  • Stardom is not only about opening day no. It is also about the script sense.This analysis does’nt sheds light upon that prospect. Aamir is the no. 1 when it comes to script selection.

    “Actors’ job is not to give big opening no.to the audiences,there primary purpose is to provide the best content cinema to the audiences”

  • I believe, Aamir khan is the nummer uno superstar right now. He does not have crazy following like srk and salman but he command huge goodwill and trust among silent family audience. Aamir, srk or salman all can break any record exists on a good day and with a good film. Hritik Roshan is a distance 4th and all other actors are not in the same league. Akshay and ajay almost past their prime to give any contest to Khans. They will remain big stars abut could not make the game and get hits here and there.

    Ranbir had a huge chance to get the place where Hritik is but wrong choice hurt him. But he has still the biggest project and im quite sure today or tomorrow he will be a force to recon. On new generation only Barun Dhawan has the spark to make it huge. Ranveer singh and Shahid Kapoor, i don’t think very high on them, for me they are not megastar material as ajay devgn or akshay kumar.

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