Top 5 Bollywood Stars of 2014: Calculating true Star Power

Article by Archit Mishra (Tweets @architmishra_06)

“Hum jahan khade hote hain line wahin se shuru hoti hai”

This iconic dialogue from Mr. Amitabh Bachchan’s Kaalia holds very true for all the biggest superstars in Bollywood, for they have been the trend setters, youth icons and most importantly the ATM’s of the industry. It’s now time for us to implement the concept of our newly introduced ‘Star Power model’ and find out the leading actors of our country. This piece will evaluate the Top 5 Superstars of 2014. Before proceeding, let us clarify on a few vital points.

1. In the initial stages, this ranking will purely be specific to a calendar year. We’ll judge the star power for a single year in one article, like this article focuses on 2014 only. These rankings shall not be based upon the overall career of any actor and there may be a scenario when the star power of an established superstar ‘A’ falls behind that of a new superstar ‘B’ in a particular year.

2. The first two articles in this section shall always act as a baseline for all the evaluations to follow. So read it by following the links below.

3. Ticket Price: This X-Factor was included on our readers’ demand and more details about this subject shall be revealed in our further articles. To start with, here is a list of average ticket price of the movies belonging to Top 5 superstars of 2014. 118 INR will be considered as the Average Ticket Price or yardstick for the year 2014 on the whole.

Film Average Ticket Price
PK 128
BANG BANG 122
HAPPY NEW YEAR 122
KICK 117
HOLIDAY 109
ENTERTAINMENT 105
JAI HO 103.2

Rank 1: SALMAN KHAN
Star Power: 22 Crore

Kick New Poster - Salman Khan, Jacqueline Fernandez, Randeep Hooda, Nawazuddin Siddiqui

KICK

X-FACTOR CALCULATION
  Impact Weightage JAI HO KICK
Franchise (Repeat Value) 0 to +25% 0 0
Release Date +/- 25% 0 +12.5%
Buzz/ Appeal created by Trailer +/- 15% 0 -15%
Genre  +/- 4% – 2% 0
Co-Star  +/- 4% + 4% +4%
Banner +/- 4% 0 -4%
Time Gap since Last Release +/- 7.5% – 7.5% 0
Music  +/- 7.5% + 7.5% -7.5%
Director  +/- 4% + 4% +4%
Ticket Price +/- 4% + 4% 0

 

STAR POWER CALCULATION
  JAI HO KICK
Opening Day Figures 17.4 26.5
Net X-FACTOR  + 10% – 6%
Star Power 19.1 24.9

Star Power of SALMAN KHAN is equal to the average of Jai Ho & Kick
Star Power of SALMAN KHAN is Rs 22 crore

Rank 2: SHAHRUKH KHAN
Star Power: 19.8 crore

Happy New Year

Happy New Year

X-FACTOR CALCULATION

  Impact Weightage HAPPY NEW YEAR
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% – 25%
Buzz/Appeal created by Trailer +/- 15% 0
Genre +/- 4% 0
Co-Star +/- 4% – 4%
Banner +/- 4% – 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music +/- 7.5% – 7.5%
Director +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  HAPPY NEW YEAR
Opening Day Figures 45
Net X-FACTOR  -56%
Star Power 19.8

Star Power of SHAH RUKH KHAN is 19.8 crore

Rank 3: AAMIR KHAN
Star Power: 18.9 crore

Aamir Khan, Anushka Sharma - PK

Aamir Khan, Anushka Sharma – PK

X-FACTOR CALCULATION
  Impact Weightage PK
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% 0
Buzz/ Appeal created by Trailer +/- 15% – 7.5%
Genre +/- 4% – 2%
Co-Star  +/- 4% 0
Banner +/- 4% – 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music  +/- 7.5% 0
Director  +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  PK
Opening Day Figures 26.6
Net X-FACTOR  – 29%
Star Power 18.9

Star Power of AAMIR KHAN is Rs 18.9 crore

Rank 4: HRITHIK ROSHAN
Star Power: 18 crore

Bang Bang - Hrithik Roshan - Katrina Kaif

Bang Bang – Hrithik Roshan – Katrina Kaif

X-FACTOR CALCULATION
  Impact Weightage BANG BANG
Franchise (Repeat Value) +/- 25% 0
Release Date 0 to + 25% 0
Buzz/ Appeal created by Trailer +/- 15% – 15%
Genre +/- 4% – 4%
Co-Star  +/- 4% – 4%
Banner +/- 4% + 4%
Time Gap since Last Release +/- 7.5% – 7.5%
Music  +/- 7.5% 0
Director  +/- 4% – 4%
Ticket Price +/- 4% – 4%
STAR POWER CALCULATION
  BANG BANG
Opening Day Figures 27.5
Net X-FACTOR  – 34.5%
Star Power 18

Star Power of HRITHIK ROSHAN is Rs 18 crore

Rank 5: AKSHAY KUMAR
Star Power: 14.5 crore

Holiday Poster

Holiday

X-FACTOR CALCULATION
  Impact Weightage HOLIDAY – A SOLDIER IS NEVER OFF DUTY IT’S ENTERTAINMENT
Franchise (Repeat Value) 0 to +25% 0 0
Release Date +/- 25% – 12.5% + 12.5%
Buzz/ Appeal created by Trailer +/- 15% + 7.5% + 15%
Genre  +/- 4% 0 0
Co-Star  +/- 4% + 4% +4%
Banner +/- 4% + 4% +4%
Time Gap since Last Release +/- 7.5% – 7.5% +7.5%
Music  +/- 7.5% + 7.5% – 3.75%
Director  +/- 4% – 4% + 4%
Ticket Price +/- 4% + 4% + 4%
STAR POWER CALCULATION
  HOLIDAY – A SOLDIER IS NEVER OFF DUTY IT’S ENTERTAINMENT
Opening Day Figures 12.2 11.1
Net X-FACTOR  + 3% + 47.3%
Star Power 12.6 16.4

Star Power of AKSHAY KUMAR is equal to the average of Star Power [Holiday] & Star Power [Its Entertainment]
Star Power of AKSHAY KUMAR = 14.5 crore

Key Findings

1. The difference between the actual opening collections and the star power of a star is nothing but a reflection of his career choices, script sense and marketing abilities. If the opening is higher than the star power for an actor, it means that he is making smart decisions by positively utilising the impact of X-Factors and vice versa.

2. Going by the above concept, Shahrukh Khan seems to playing his cards better than anybody else while Akshay Kumar is someone who is not exploiting his star power to the fullest.

Please share your feedback in comments section. We would soon come back with more Star Power rankings. Happy Reading

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156 Comments

  • @ Rew u idiotic crap,srk did 2 films frm 2008 rnbdj & mnik which werent commercial.If u thk mnik as a commercial film thn i hv nothing to say bt just shut up.Shut up!!!!!!Even amir failed to cross 100 crores without a commercial film.Nd abt salman tell me which was his non-commercial film(A content oriented film)during tht period.Let me tell u dude i am nt a salman amir hater i luv their films bt some idiots just spread negativity abt srk.so i hv to post these comments.u cn see mine soil of concert comment i hv said it i dnt hate any star bt i dont lyk someone bashing my star.

  • Ppl talking abt HNY box office collections.Ppl also talking abt aamir getn food scripts.I’m fan of all 3 superstars(No doubt they r) but my point is why srk is not choosing good scripts like he used to(MNIK,K3G,Chak De,Kal Ho na Ho).Ask yourself,did u rly like HNY(it was a torture),I can’t be a blind fan.HNY managed big opening (Producer fig & Trade fig contradictory) of crs coz of srk superstar power but why srk movies not getn good box office collections (which matrs most at the end) despite expensive ticket price..Coz srks content aren’t good like before and aamir and even Salman these days going for betr scripts.I’m disappointed with srk potraying a gangster in Raes whereas aamir is busy making movies like pk,dangal (promoting sport players) and Salman (wud never portray a criminal or gangster for sure) choosing script like bb,and sultan.Don’t b blind fan.A superstar fan might get affected by the character he plays,srk shudnt be portraying Don and gangster in Raes.Bring more movies like Chak day Kal hona ho,mnik,he is betr actor than Salman and aamir.

  • @Jack dont lie. most srk fans bash aamir and Salman most of the time. Just like you dont like someone bashing your star, we aldo dont like anyone bashing our star. Talaash was a pure dark thriller, wasn’t promotes enough and was targeting only a limited audience. That’s why it didnt cross 100 Cr plus it had negativities lien suspense was licked online and all that. Otherwise aamir can cross 100 Cr easily with any genre if its not a dark suspense thriller.

  • @amol,don’t make a joke on yourselves.you salman fans can’t give a simple hit to your dlopstar salman in entire last decade.even gave flops like veer,jail ho in his peak period.and in peak period too your lalman has no record breaking movie,ha ha ha ha you record less khan’s fan couldn’t give any record to your star,1st give that to your decade struggler flopstar then come to debate,ROFL.

    @hrithik,then what happened to salman’s stardom in last 2 decade?????salman was not even top 5 in his weak period,salman’ stardom only lies on south remake,masala genre,Harshali+Kabir bhaijaan,nothing more than that as he can’t even act,ROFL.

    @rew1,amoor has no aukat in front KING KHAN.HE thrashed amoor in CLASH of RAM JAANE VS ahat.HE always defeated your average actor in PERFORMANCE from 90’s to till now.and if so then let your amir to release a purely negative wom carrying non commercial thriller like MNIK which got only 1700 SCREEN still earned 75CR and becomes HIT in 2010.and let your amoor to do films with disaster directors like anubhav sinha and release a movie like RA ONE with 100cr budget if he has dare and make it cross at least 80-90cr as amir ‘s alone power is 90cr,ROFL.and let your amoor to do films with tmk fame Farah with 150cr budget and make it huge opening and make it SUPER HIT with null story that HNY has,then I’ll ready care about your 11 hit actor’s stardom,rofl.

    Amoor is nothing with out south remake+raju papa+brand dhoom ,with out a them he is just a half actor,ROFL.

    EVEN KING KHAN’S SUCCESS with out YRF/DP(16)>>>>>>amoor’s lifetime 11 hit career in 28 years,ROFL.

    let your star to give DOUBLE BLOCKBUSTER in a YEAR ,that KING KHAN already done twice in 1995,2007 and salman too did with south remake power.

    @komal ko nehlao,ya amoor’s stardom is high only in IMDb,still most of KING KHAN’S FILMS ARE ABOVE 8 IMDB than amoor,ROFL.amoor fans like @ishani ki galati still are making fake ids and gives votes to amoor movie’s in IMDb,ROFL.so comment on IMDb.as in ACTING,your puny 11 hit actor can’t match with the feet KING KHAN,ROFL.so come that day when your 11 hit actor even can achieve halfthe success achieved by THE KING OF BOLLYWOOD.

    KING KHAN RULES BOLLYWOOD.

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