Snapdeal decides against renewing Aamir Khan’s contract

The Economic Times of India reports that leading e-commerce website Snapdeal has decided not to renew Aamir Khan’s contract as the brand ambassador of the company. The decision comes a few months after Aamir’s controversial statement on ‘growing despondency’ in the country.

Timeline of Aamir’s association with Snapdeal:

  • February 2015: Aamir Khan signs one-year contract and becomes the brand ambassador of Snapdeal
  • March 2015: Snapdeal launches new brand campaign ‘Dil Ki Deal’ featuring Aamir Khan
  • November 2015: Aamir makes a comment on growing despondency, says his wife spoke about leaving the country and fears for her child.
  • January 2016: Agency that handles the ‘Incredible India’ campaign decides against renewing Aamir’s contract.
  • February 2016: Snapdeal snaps ties. Decides to look out for another celebrity once Aamir’s contract expires.

Back in November, soon after Aamir’s comments on intolerance, Snapdeal had distanced itself from the actor’s comments “Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India” read a statement released by the company.

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128 Comments

  • These days, those people are giving Deshbhakt’s certificate who worship nathuram godse (for murdering Mahatma Gandhi), whose ideological gurus took money from Britishers and boycotted freedom movement….. What an irony!!!!!!

  • It baffles to read comments of aamir supporters here…

    They say if India is tolerant, people should be allowed to make such comments. Ohh! What if someone abuses aamir on Road and says he is only using his “freedom of expression”?

    Yes, one should be allowed to put his point across but only if it does not harm anyone’s and specially Country’s image.

    PS: I would have said this even if such comment was made by a non khan celebrity.

  • Whoever raise their voice against intolerance are considered anti nationals and Pakistan’s agent by moronic Bhakts.

    My question to them is great Dalai Lama, reserve bank governer Raghuram rajan, Infosys’ founder Narayanmurthi, veteran Gulzar Saab, Padma vibhushan scientist P.M Bhargav are Pakistani agents??? Have relationship with Hafiz saeed??!

    RSS thinkers and BJP leaders like Arun shorie, Ram Jethmalini etc and former supreme court chief justice Katju ji are anti nationals??? Pakistani agent???

    according to those Bhakts criticising government is also an anti national activity. These days, veteran BJP leaders and rss thinkers like Yashwant Sinha, Shanta Kumar, Arun shorie, Shatrugan Sinha etc are criticising government. Are they anti nationals???

  • @Mohit idiot,@Chameleon Rules illiterates, aamir is the biggest name of the industry and you are insecure because your idol cant match aamir so showing too much attitude? Dont try to act smart because aamir will keep ruling Bollywood untill his last breath. He is biggest global megastar and fave of bollywood. Your tiny idol is not even worth compared to the shoes of aamir. So better get lost. Dangal will shatter all records and no one can ever come close to megastar aamir khan.

  • @Mohit unfortunately you don’t have any identity and barking against some one who has achieved everything. first look at yourself in the mirror and ask what ahve you done to blabber anything about patriotism? whats your level? you are a jobless loser who can only criticize those who have achieved everything and you can’t achieve even 1% of that in your life. if you have balls then better don’t ask about a biggest global megastar aamir khan and ask yourself to do something to show patriotism if you have balls. aamir is much ahead of all losers and barking dogs like you can’t even touch his popularity and his achievements.

  • @mohit:
    So according to you supporting Aamir and srk is a anti national activity. And calling them Desdrohi, gaddar, Pakistani agent, love jihadi etc makes someone true Deshbhakt!!!!
    What a logic moron!!!!!

  • According to some morons (mainly Bhakts) criticising government/modi is an anti national activity. If go by their logic all those people/media are Deshdrohi who criticised UPA government/Manmohan Singh…. LOL.

  • @rancho – I am laughing my ass of because you think Aamir is bigger than Rajni sir…Typical muslim mindset they will expect hindus to praise khans but they will belittle Rajnikanth, Amitabh B, Sachin, any hindu icon…

    I hope hindus realize this and boycott more such movies…By the way even aamir won’t agree to the statement that he is greater then rajni sir…anyways, this shows what you think about hindus so now hindus can also understand…..

    the topic was about aamir’s statements…in fact in all my comments I took name of great muslims such as kalam saab, Yusuf saab, …I even like salman but the way you ridiculed rajni sir and amitji…I hope the religious intolerance from your end is to be seen by everyone

  • @TIGER- the real king – You think in a democratic country, people should not be allowed to vote for Bjp ? Modi has not come to power by force…he got the mandate…

    you people are such who will clap at owaisi’s statements, azam khan will be your political hero but modi is a problem…sad…

    by the way, I am not against muslims…I respect many muslims including salman “the real tiger”, kalam saab, Yusuf saab, rahman saab but I am sure you will be hating all hindus…your hatred for modi comes from that fact while your love for owaisi azam comes because you are muslim…

    I am sure you will even make fun of amitji, rajni sir, sachin, dravid – won’t you ? I know that…go and have a peaceful sleep …jai hind

  • @Suchit – I think achievement does not make anyone great. In past a guy named Hitler was called an achiever but then he became the most hated man in Germany….

    Aamir might have been a super achiever with mega hits but if he insults his own country then he should be ready to face brick bats

  • @India is tolerant khans films worst case sinario boxoffice collection is more than non khans film best case sinario #difference

  • @Tiger-the real jihadi

    hey retard we dont need to learn patriotism from a bhakt of lallu…go to syria you pathetic jihadist…or else you will get your butt kicked ….lol
    Look how dare these terrorist bhakts are teaching us lesson patriotism…ha ha Lmao

    You terrorist morons only stop when govt will kick lallu in jail and mark my words jihadi bhakt that day is coming soon very very soon…..
    Be scared ..be very scared!!!!!

  • @India is not intolerent,u r right India is not intolerent but people like u are.No country in this world is perfect.We have to accept ur flaws and correct it to make it more beautiful.If u can’t take criticism u have no right to criticize others.

  • @india is not tolerant:
    Yes you can support BJP and vote for modi. In same way I have every right to not support BJP and not vote for modi. How does it make me anti national??? Any explanation??? If someone has different opinions then he bcm deshdrohi for you. This is the biggest problem with you blind Bhakts.

    I just hate the political parties based on any particular religion/cast be it MIM or BJP or RJD. And those people like Azam khan, owasi, Yogi Adityanath, Prachi Sadhwi, mahesh Sharma, prabin togadia, giriraj Singh, v.k Singh, monoharlal khattar, sakshi maharaj, sangit som, sanjib balyan, kailash vijayabarge etc should be hanged out who speak against the Constitution of India, involve in anti national activities and try to create troubles between communities.

    Come to your third point, yes I am Muslim by birth (and I don’t feel any habitation to accept that). who told you I am against hindus??? My most of the versity friends are hindus, even my girlfriend is Hindu. And Sachin tendulkar is my all time favourite cricketer as well as celebrity. I have stopped watching cricket after his retirement. I have respect for Amitji, Rajni sir, Dravid too..

    How does someone bcm anti Hindu/anti national if he is not a supporter of modi or BJP??? (It seems you think Modi is a God not politician). In that way 70% Indians are anti Hindu and anti nationals as only 30% Indians have voted in favour of BJP and modi in last loksabha election… LOL.

  • First of all go through all the comments. Some of the comments from Muslim brothers literally abuse Hindu idols like Amitji, Rajni sir, Sachin, Dravid etc… They even abuse Akshay Hrithik not because of their films but because of their religion.

    On the other hand most people oppose not Muslims but only SRK and Aamir . Did we oppose Salman Javed Saab Kalam sir Yusuf Saab ? No but they are now abiding entire Hindu community … I guess it’s high time khans should not be showered with so much love. I am really upset with one comment where the greatvrajnikanth was abused even though he had nothing to even do with the controversy … All south Induans it’s our Thalaivaa they are insulting … They insulted mega star and ever humble amitji… Enough is enough !!

  • @india is not intolerant I have 2 dialogues for you.
    G me dum nahi, hum kisi se kam nahi.
    Badi badi baatein, vada pavv khaate. ? ?

  • @TIGER- the real king – Yes you can support other parties. Who said you can’t – that is why India is very tolerant. Even as a PM can Modi force you to vote for Bjp. Not right, if he would have been hitler would bjp ever lose Delhi and Bihar. There is nothing like intolerance people can even throw modi out of power. I don’t get where is intolerance – if you don’t like someone don’t vote for him…

    The problem with people like Aamir is painting everyone in India (and majority especially who are Hindus) as intolerant. It’s like way too generalized an opinion.

    Also, coming to the point, have I damaged any property or hurt anyone ? SO far I have watched almost all Aamir films and films like 3 idiots more than 1 time but if I am hurt just like you were or are with Modi, I also have right to not vote his film and raise my voice against his work due to his remarks. I was a person who never used to miss any srk starrer even his silliest movies like one 2 ka 4 as a kid…Now I was hurt, and I skipped dilwlae and supported ranveer and watched bm…that’s my right

    same way I will skip dangal and will even influence my friends, my cousins, family not to watch (wont force anyone). I have all the freedom in world to tell people not to watch dangal in a peaceful way as suggested by gandhiji…I will do my best at personal level and even if I can convince 20 people I think I made difference at personal level as I really feel aamir lost it this time and does not deserve my money at least even if it is just 300-350 rs

    If Snapdeal removes him, I am happy as he does not deserve thise 2-3 crores now after passing such statements…That is my opinion. The issue you are raising objections to our opinions when we are doing it in non violent way. Why is uninstalling an app a violent thing – is it impacting you ?

    Regarding, islam, no worries I don’t hate the religion just like you don’t hate hinduism…If that would have been case would have never watched aamir or srks movie in past…in fact salman is one of my fav actor…I have immense respect for rahman sir as well as kalam sir…I always put dilip saab as best actor of generation. the point is india and I can not have any actor or any celebrity above my india..sorry I just can’t. that is why karan johar (Punjabi hindu) is in same boat according to me and I will even voice my opinion against hindus who I feel are anti national or are selfish…hope it is clear

  • @Romance KING – Where is Khans vs non Khans here ? It is someone who is for the country and against the country…since when did we use box office collections as measure of nationality

    I object to aamir or srk not to khans. Is salman not a khan ? Was dilip saab not a pathan ? when did I ever say khans are the problem – its just 2 of them out of millions…

    It was your Rancho who infact called Rajni sir and Amitji small people when they have nothing to do with my comments…I have right to object and raise questions just like you have all right to vote for any party you want…Modi being a prime minister with a mandate is still subject to criticism. why not srk ? why not aamir ?

  • The issue I have is what about freedom of Kunal Bahl of Snapdeal who does not want Aamir for his company ?

    What about freedom of speech of people who are opposing Aamir in an extremely non violent way and protesting with their words, pens and not any other means…

    Freedom and opinions are both ways. If you are a superstar and you say something, you will also be subject to criticism. No need to be so senti about it. Even after coming with a mandate and being given a clean chit by honorable supreme court Modi is subjected to criticism. Same way aamir will be, we can’t be liberal just because he is khan..then that becomes appeasement of minority which I am against

  • @India not intolerent,since when Amitji,Rajinjkant etc became hindu idols?I thought they were Indians.u r a fan of Rajinikant,if he is going to read ur comments he will slap u on the spot for spreading hatred.Separate religion from entertainment.

  • @india is intolerant:
    First of all here in #indicine nobody (either Hindu or Muslim) bashes Amitji, Rajnikanth and Sachin tendulkar. You are blabbering here with a anti Muslim & anti constitutional mindset.

    Secondly, what makes you think only Muslims bash Hindu celebrities or Hindus bash Muslim celebrities??? I am a Muslim and whole the day I bash srk. If your logic is correct then how can I bash srk??

    You haven’t answered yet how does someone bcm anti Hindu/anti national if he is not a supporter of modi or BJP???

  • There are good things,there are bad things,they co-exist in all countries.In US,UK perhaps examples of big economies and democratic countries,there is racism between black and white,perhaps more than India,but their citizens are proud.Being an Indian,we all shud be proud of being an Indian,despite certain things not going right,but that should not make us feel inferior about Indian,coz it represents our Nationality and this is what we are,and this isn’t going to change.Statements that personality of Amir khan calibr(who has hosted satyamev jayate,Ambassador of Incredible India I.e signifies he is proud as an Indian) made says that he isn’t happy about being Indian,where he actually became what he is now,where he actually got what he has now.Also it shows some extent of hippocracy-One one side,he is ambassador or Incredible India,on other hand he says he wants to leave India(shooting on the shoulders of his wife,but its actually what he wants).Such statements must hurt the sentiments of true Indian,irrespective of how bigger personality he is,irrespective of how bog fan u r.I love Aamir khan,but my sentiments r hurt of his statement.That is highly irresponsible statement which might work as a provoking tool to many coz AK is a big personality and has many fans.Don’t know about Snapdeal but he does not deserve of being brand ambassador of anything related to Nation.

  • @ginger – brother I don’t support Aamir after his comments… Even if u can convince 20 people not to watch the movie I feel I have done my part… There is no violence attached.. What problem do you have with my peaceful protest ?

    About Rajni sir and amitji they became Hindu idols after people on the forum from one community started bashing them and calling them little men … To us they are our idols and passing statements against them makes my opinion stronger that we as Hindus will be united from now on … You ridicule Sachin but want us praise SRK

    You ridicule amitji but want us to praise Aamir and support him

    You ridicule Rajni sir but want us to go ga ga about khans.. Does not work that way !!! Show respect and expect that in return … Don’t expect tolerant statements for Aamir and SRK after spewing venom on Rajni sir amitji Sachin etc

  • @India is indeed intolerant as kf you are a saint or whatever? What have you done that makes you a saint except for blindly blabbering rubbish? You illiterate first look in the mirror before judging aamir. Aamir has clearly said that he loves India and never find India intolerant. He clearly said that he will live in India for his whole life. His wife asked to move out of India and he said that it’s a disaster idea. Dont you even read all that? If you cant read then please wear proper glasses which justifies your weak eyes and read before blabbering crap rubbish. People like you and all the BJPs and sanghees have proved that India is indeed intolerant. There is no doubt about that. Now get lost you intolerant hypocrite Indian.

  • @ tiger – the real King

    Bro don’t vote for Modi … Even I am not sure if I will in 2019 that depends on his work

    You are not anti national and you can vote for any party… You might even start one :)

    No communal mindset… As I said Aamirs statement upset me and on a personal level I will not go watch his movie… Once again I repeat I like Salman Khan !!!

    I have never liked SRK … Used to appreciate Aamir but now I appreciate his art but not him as a person… That’s my freedom … Let’s end here

    And as I said great you don’t vote for BJP and have all right to criticise the government … So far I also feel they have under delivered !! No Muslim is anti national just because they don’t vote for bjp

  • @ckm – brilliant summarisation and again to add I am sure we oppose anyone who is anti national or passes such remarks

    I also oppose Karan Johar Dibakar Banerjee but the point of Aamir highlighted more is because the above 2 are not so big… Aamir has a pull which can damagevindia as he has such a big following

  • @India is not tolerent,first of all I am not a muslim.Secondly I admire people because of their caliber not their religion.For me when I watch a movie I see an actor not his religion.And who bashed Sachin Amit and Rajinikant here?How sure are u that those were non-hindus?And ur telling that Hindus will unite aginst others.Is that not intolerent?Are u and people like u not Creating fear in the minds of minorities?If u can not love and respect ur fellow Indian regardeless their religion and cast how can u call urself a true Indian?Please go and watch interview done by both SRK and Aamir and then comment.

  • Why there is no Reactions for Anupam Kher’s Statement ?

    “Mujhe Apne Aap Ko Hindu Kehne Par Darr Lagta Hai. Agar Main Bhagwa Kapda Pehen Kar Baahar Niklu To Log Mujh Se Nafrat Karne Lagenge”.

    Why ? Because Mr. Anupam Kher is a Supporter of BJP OR ?

    I am not against his statement its his own thoughts which he shares.

    It means there is Intolerance. The Proof in front of everyone’s Eyes.

  • We should boycott all the khan. Specially flop king Salman. After Dilwale now Sultan and Dangal’s time. All of 3 khans are traitor. :D

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