It was exactly a month ago on this day that Yash Raj Films’ opened its gates for Shah Rukh Khan fans. The trailer of film was launched with much fanfare and the response was positive too.
But with two weeks to go for the theatrical release of FAN, the makers of the film are struggling to sustain the buzz. The interest level around the film has dipped quite considerably in the last few days and the film is now almost entirely dependent on Shah Rukh Khan’s star power to give it a good initial on April 15.
The promos on television are also getting repetitive with each passing day. The lack of songs and variety in promos is hurting the pre-release campaign of the film. The makers do not have units to shuffle, the ‘Jabra’ fan anthem has released in different versions, but the visuals of the song and the tune are the same.
It’s now time for YRF to release a few dialogue promos and interesting bits from the film to generate curiosity. It’ll be interesting to see what YRF and SRK have planned for the next 15 days, leading up to the big release of the film.
What’s generating interest:
- Shah Rukh Khan: The film is all about him, his larger than life persona and the fan-following that he commands. And that fan-following will be put to test on April 15. It’ll be SRK’s name that will have to sell tickets on the Friday of release, before the word-of-mouth comes into play.
- Theatrical trailer: The trailer had generated quite a bit of interest around the film.
What’s stopping the film:
- Lack of variety in promos: The Jabra song was released 45 days ago and the trailer was launched 30 days ago. Since then, there hasn’t been anything to sustain the interest level of the audience.
- Limited appeal: Fan isn’t a very commercial film, it doesn’t have a popular female lady, nor does it have too many song and dance numbers. This will restrict the business of FAN at smaller centres.
- Non SRK fans: Die-hard fans don’t care about trailers or songs. Presence of their favourite star is reason enough to purchase a ticket on Friday morning. But will the general audience want to watch a film that celebrates SRK? That’s the big question, because the audience are well aware of the fact that Shah Rukh has Raees lined up for release, less than 3 months after FAN.
The opening day of FAN is currently trending at Rs 19.2 crore on IndicineFBO for Day 1 at the box office.
Srk rule in Fans Heart and haters Mind.
So everyone bookmark the release date of FAN movie 15th April.
So no need to worry all positive buzz we can see on 14th evening when there is no tickets available to buy for FAN movie for next weekend.
It is very unfortunate that a film starring SRK is struggling for its buzz before the release of his film, as SRK is known for good promotion of his movies.
Its time that YRF & SRK together should have a meeting and release some other details of FAN.
In my point of view, The ideal decision of its theatrical trailer release date would have been HOLI, as it has only one song.
FAN is going to be in same league as that of BABY.
Baby makers also were in a hurry to release their trailer.
I think FAN, will do a opening of 19-20 crs max if they will not release any other promo, otherwise 23 crs is guaranteed.
WAKE UP YRF !!
Shahrukh khan is mastermind when it comes to marketing dont worry indicine let India win the world cup..The promotion will kick start after the world cup is over.
mark my words,it will collect below jai ho that too with higher ticket rates..only extremely positive wom can help it to recover cost
Fan’s target should be Airlift’s number first at the minimum.
@indicine, to a small extent I agree with u .
Yrf should not have released the trailer too quickly and also, they should have released the song after the trailer !!!
Again, I know it is srk movie he noz how to handle it !!!
So far everything that has been released about Fan is very good. But I will be extremely disappointed if yrf give a small release to Fan even 4000 screens would be a huge disappointment for me !!!!
I have huge expectation from Fan !!!
@indicine. plz stop taking tension of srk and his films
why u dont show concerns about other film?
Lol !! It had Best ever Pre release Buzz on Mars, Pluto :P
Hope Fan crosses 150cr mark…. Only expectation from Fan don’t think about Raees that would be a disastrous masterpiece against Sultan I hope Raees gets Hit verdict…
Thats what i want…lol
And for opening I challenge u indicine if Fan doesn’t cross 25 crore on its opening day at box office I will consider srk a small star compared to Lallu !!!!
If Dilwale can collect 21 crore ( despite some of the shows were canceled ) then don’t u think Fan can collect 25 crore on 3600+ screens ?!!!!
I personally think Fan will become srk’s biggest blockbuster ever if it carries extremely positive wom and plus if it has a massive repeat value …!!!
its not that fan is struggling to maintain buzz. and about pre release expectation it is very good that trade is expecting less. it will sure to surprise.
remember when CE was release everyone thought that it will max reach 150. srk was at his low and continuous competition with outimd , madrass cafe etc…..but it did wonders. …..so just wait and watch for 15 april
jabra fan#ARK#
FAN will have a 3000-3200 Screens Release.
Because it will hurt FAN if it Release in a huge numbers of Screens.
75-80% of FAN’s Screen count will be Multiplexes.So Higher Ticket Rates.
If FAN get a Opening of 20cr that will be a great Result for A Thriller as Taalaash is the highest Grossing Thrillar which Stars Aamir Khan & Took an opening of around 12cr.
FAN is totally Depends on WOM.
if it can get that then it will be a Huge Grosser but With Bad WOM it will collect really Low.
My Prediction for FAN’s First Day: 25.25cr
Movies having good content do not require promotion
#fan rocks!!
It’s buzz is pretty good .
Jabra song is rocking.
It’s not a festival release, that is the only problem.
YRF SUCKS.. SORRY BUT ITS TRUE
Not surprised…!
If you are releasing the trailer of a movie 45 days in advance (that too, when that movie doesn’t have much songs), you should have something else into your kitty
to keep the buzz alive.
Unfortunately, till now , YRF has not been seen making any such attempts.
Anyway, it was my belief from the very beginning that FAN will grow rapidly once WOM comes into picture.
Trailer has raised the expectations and for me, it’s better to have a good WOM and grow gradually post the release instead of having a high pre-release buzz with low/average content,
because the former outshines the later in a long run.
@Javed : Bro, With all due respect to your emotions, don’t you think you are exaggerating the facts?
If FAN collects less than 25 cr , you will consider SRK a smaller actor as compared to bhabhijan..?
Bhabhijan came after complete 1.5 years on a Republic day weekend with increased ticket price, still Flop Ho struggled to go past 17 cr on its opening day.
And you are expecting FAN (which is less commercial as compared to Flop Ho) to cross 25 cr..?
Yes, being the fan of megastar SRK, you are free to have such expectations, but for me, if FAN crosses 18 cr, that will be more than enough.
I just want it to cross 17 cr, then these bhabhijan fans will realize where they stand.
No expectations from SRK. Still expect fan to reach 150 + Crore considering a yrf product.
I understand that SRK related articles fetch you more comments and views….but this article was absolutely unnecessary. Infact, you are trying to spread negativity with it…please only post articles that are relevant and have some sensible content.
Hey @indicine why r u so tensed?? Plz be relaxed.. Ur 4 star review will help it to go past 20cr mark on 1st day..
Post the interesting look of Gautam Gulati In emraan ‘s Azhar and also Lara Dutt’s look..
The trailer abt to release day after tomorrow.. Post an article on it..
Jo bhi hai
Hamare lite much fadak nahi pasta
17 days 2 go #FAN
Tbh i dnt want them to realease ny dialogue or promi trailer…it will kill the curiosity around the trailer…they have done their best to hype…now let the content do the business
Should release a song with Aryan khanna the superstar in the film dancing with an established heroine like he did in billu.what’s your say @ indicine (the best bolly site).by a die hard salman fan.
Srk name is enough…..
Who cares about the box office collections the thing that matters is srk is there in it and fans like me love it,We know the amount of hard work he has put in it,srk himself said watch fan for novelty.
Bookmark the date 15 APRIL….
#FAN
MERE DIL KE MOBILE KA TU UNLIMITED PLAN HOGAYA…….ME TERE HAYE RE HOYRE JABRA FAN HOGAYA
#FAN 15 APRIL
dont worry indicine…………yr prediction will be wrong………….wait
I am not sure about die hard fans concept.Srk isn’t playing himself in this film.So it isn’t like he’s bragging about his stardom or being narcissist.
But surely lack of songs is affecting the buzz big way.Even the hype and pre-buzz surrounding chak de wasn’t huge. Just imagine had there been no jabra song the movie would have had to face even more troubles.
But I’m sure srk’s fans will ensure it takes a good initial and once the movie gets appreciation from the critics and general audience there would be no stopping fan.
Yeah man agree its not at all being promoted ,really worrying sign,hope srk now on goes all out to promote the movie!
Fan is in top 5 non holiday opening so don’t need of stress even pk 1st day and bb 1st day is crore and became 300crore
Fan should cross 25 + Crore. LOL! I have to told you that this already done by Kick, PK, BB.