Our films should collect as much as Avatar, 100 cr is too less: SRK

At an event on Thursday, Shahrukh Khan spoke about the business of his films in the industry. The superstar said that filmmakers shouldn’t limit themselves by considering 100 crore as a benchmark for films. He said, he wants Hindi films to establish a footprint globally and collect as much as Avatar or at least 50% of it.

“I would want every film to do roaring business. If we have to establish a footprint globally, Rs.100 crore is too less. To think of it is a limitation by itself. People who don’t understand films and creativity in films, they put our work in these boxes (clubs). I would want our films to make as much money as Avatar. At least 50 percent of it” Khan told reporters.

While we understand what Shahrukh was trying to say, but realistically, Hindi films have a long way to go both content and audience wise to get even close to a film like Avatar.

The highest grossing Hollywood film of all time collected $2.79 billion (Rs 17,160 crore) when it released in 2009. The highest grossing Indian film is Dhoom 3 which amassed Rs 530 crore worldwide last year i.e about 3.15% of Avatar.

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70 Comments

  • @Praveen Kerala is the city with highest literace rate in india… & Bang Bang has broken records there… It is enough to shut your mouth…

  • @mithaiwala, also remember all time mega blockbuster of world cinema, epic 40lac collected greatest movie YLJK.

  • This Indiawaala is not even invited by his own PM for a good cause for sake of nation. He is truly overseas n firang wala not Indiawaala !!!!!!!!!!!

  • The trailor looks like similar to Players which was a flop in all way.
    So stop bogus and awake to see the reality.
    Its only SALMAN and Aamir who can embellish d miracles like this.

  • Mark my words Krrish4 will be the first movie to cross atleast 900crores worldwide.. having the budget of 350crores..

  • SRK our films should have to keep higher buget and higher publishing all our the world then we can easily get to 1000 crores
    example – robo 100 crores collections 470 crores
    and “AI” the up comming film of shankar
    with a budget of 180 crores in more than
    10000 theaters in india it will shure
    break the records of india above 600 crores

  • Ahh…. Nice words.. bt the budget of avatar is almost upto 1000 crore, so they earned 17,160 crore……….. compared to pk… the budget of this film is 120 crore and the film earned 720 crore…. so we shud increase our budget to cross that benchmark

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