At an event on Thursday, Shahrukh Khan spoke about the business of his films in the industry. The superstar said that filmmakers shouldn’t limit themselves by considering 100 crore as a benchmark for films. He said, he wants Hindi films to establish a footprint globally and collect as much as Avatar or at least 50% of it.
“I would want every film to do roaring business. If we have to establish a footprint globally, Rs.100 crore is too less. To think of it is a limitation by itself. People who don’t understand films and creativity in films, they put our work in these boxes (clubs). I would want our films to make as much money as Avatar. At least 50 percent of it” Khan told reporters.
While we understand what Shahrukh was trying to say, but realistically, Hindi films have a long way to go both content and audience wise to get even close to a film like Avatar.
The highest grossing Hollywood film of all time collected $2.79 billion (Rs 17,160 crore) when it released in 2009. The highest grossing Indian film is Dhoom 3 which amassed Rs 530 crore worldwide last year i.e about 3.15% of Avatar.