Our films should collect as much as Avatar, 100 cr is too less: SRK

At an event on Thursday, Shahrukh Khan spoke about the business of his films in the industry. The superstar said that filmmakers shouldn’t limit themselves by considering 100 crore as a benchmark for films. He said, he wants Hindi films to establish a footprint globally and collect as much as Avatar or at least 50% of it.

“I would want every film to do roaring business. If we have to establish a footprint globally, Rs.100 crore is too less. To think of it is a limitation by itself. People who don’t understand films and creativity in films, they put our work in these boxes (clubs). I would want our films to make as much money as Avatar. At least 50 percent of it” Khan told reporters.

While we understand what Shahrukh was trying to say, but realistically, Hindi films have a long way to go both content and audience wise to get even close to a film like Avatar.

The highest grossing Hollywood film of all time collected $2.79 billion (Rs 17,160 crore) when it released in 2009. The highest grossing Indian film is Dhoom 3 which amassed Rs 530 crore worldwide last year i.e about 3.15% of Avatar.

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70 Comments

  • If the currency difference between rupees and dollars reduces then it is possible to collect as much as avatar..

  • a reporter asked to srk, why don’t u work with vishal bhardwaj ?

    farah said , who is he ?

    lol such an arrogant lady.

  • I think srk forget epic world biggest blockbuster YLJK collection. So i kindly informing to srk please don’t forget YLJK collection. But we all (Salman fans) remember mari gold collection so we all never barking like you. Pls @indicine update bang bang collection of Friday. Thanks

  • one again u proved your IQ is the lowest…than rajpal yadav.
    USA and other countries have better national income than us, so can afford huge ticket prices.
    indian case depends on mass theatres, even in villages.
    first you pray, that happy new year touch 100 crore. then boast. let it not end like ra.one
    remember the makers are of tees maar khan & joker.

  • My next film will get oscar in each category for being the most entertaing and critically accalaim film ever in the world.

  • SRK talks about bollywood films in general not only his films!
    But Avatar was a unique film, not every hollywood film does over 2 billions worldwide!

  • @yy mithaiwala
    Enjoy..agree it is too much fun being bad!!!
    “So all you have is 1 day…jo karna tumhe aaj karna chahiye…”
    Kal se phir sudhar jaana

  • Has he gone out of his mind….Hollywood movies earn in dollars and their business is global…Bollywood movies earn in rupees and business is strong only in India & to some extent in US & UK.

    How will we earn half of Avatar by doing crap movies…You have to lift Bollywood to next level by making movies which are trully international….you have to come out of the routine romantic and masala action movies…make some thing different like Zindegi Na Milegi Dobara, Queen, 3 Idiots, kahanni, Special 26, Krish 3, Haider etc…

    You have to also start using international stars in your production team (e.g. action director of Bang Bang) to make something different and of international standard…

    SRK, except for his 2 movies Swades & Chak De India…nothing was really good….People say Bang Bang does not have logic..but in RNBDJ – Anushka does not recognize SRK in double role it seems – utter flop logic – but movie was super hit….Start thinking and doing differently rather than talking differently….

  • @Dark boy — Because Aamir never dreams big but sticks to brand value and copying from books….Only a high risk taker can dream big….just like he spent 135 crs for RA.1 inspite of having a director like ANUBHAV SINHA.

  • Masala and drama imotion and great song and Indian logo ke rongte khde Karl degi and ..and..and..and…300car Indian movie happy new year todenge taale India wale

  • Who started the craze of 6 packs ? Ans. SRK (darde disco)
    .who will finish the era of 6 packs and start an era of 10 packs ? Ans: SRK ! (hny) ! Record create krke khud hi us record ko torne wale ko shahrukh kahatein hain!

  • Hey dude… First make movies like avatar.
    The highest grossers of bollywood is all almost masala movies.. So concentrate on making gud movies with some orignal stories and big budget then think of 500 cr

  • They made avtar 3 yrs back n our fools r making remakes of their flops like bang bang, 100 cr is too much for u

  • Short review
    Bang bang is best example of great action with poor script (including direction, editing)
    Acting: hritik has done a great job
    Katrina can’t act
    She deserve GOLDEN KELA AWARD ,sorry but its true.
    Only last 45 minutes are good .
    Overall bang bang completely disappointed me
    Agree with indicine it deserve 2.5 stars that is only for hritik and action

  • hes films doesn’t do business like Hollywood films. but his worth is no less then any Hollywood actors. who earns in $ so kudos to the 2nd Richest actor in the world. if this salman aamir if they 10 d3 also they can’t match srks worth becz they are worthless. shame on these bhojapuri actors like salmon aaamir Akshay etc etc

  • we should also consider PURCHASING POWER PARITY, that means if in USA you buy anything for 9 rupees the same thing you can buy in INDIA for 1 rupee, so effectively if AVATAR box office collection is
    Rs 17300 cr, it should be divided by 9, that is only about Rs 1900 cr, so if DHOOM3 did a business of
    Rs 560 cr, then we are fast catching up. Also the avg ticket price in USA is about $20, that is almost
    Rs 1300

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