De Dana Dan Box office updates

Akshay Kumar’s De Dana Dan has opened to a fantastic response at the box office, once again reaffirming the stars super-strong fan following.

What came as a pleasant surprise are those long queues outside single screens across the country, with poor quality theaters in the remotest areas of Bangalore and Mumbai  bustling with people all excited to catch Akki, Paresh and Suniel once again on the big screen.

While the business during the weekends was strong all over the country, its the first working weekday business that holds the key to the film’s success at the box office. Fortunately for Akshay Kumar, unlike his other films this year, De Dana Dan held up pretty well on Monday recording close to 4 crores – aided big time by the strong business at single screens.

The reports in the media of a drop on Monday, is mainly restricted to the multiplexes, which witnessed a drop of close to 50%.

With both films (Paa – Radio) releasing this week, targeted mainly at the multiplex audience, the second week of De Dana Dan should remain strong on single screens. HIT status or more looks highly likely now.

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• Day 1 (Friday) – 6.75 crores
• Day 2 (Saturday) – 8.5 crores
• Day 3 (Sunday) – 8 crores
• Weekend – 23.5 crores
• Day 4 (Monday) – 3.25 crores
• Day 5 (Tuesday) – 2.75 crores
• Day 6 (Wednesday) – 2.25 crores
• Day 7 (Thursday) – 2.25 crores

Total Week 1 – 34 crores

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Week 2 – Not too great a start on its second Friday and with the Paa wave all over the country, De Dana Dan is no longer the first choice. Due to high costs and dip in business from Tuesday, the movie is likely to be the 3rd Average grosser for Akshay Kumar this year. 2 flops to begin the year and 3 average grossers to end it.

Week 2 is likely to be around 10 crores nett. DDD should wrap up under 50 crores.