Best release date for Raees

It’s no longer a secret that Excel Entertainment is hunting for a new date to release their upcoming film ‘Raees’ starring Shah Rukh Khan in the lead. But they still do not have a date, as all the major weekends this year are packed with film releases.

Before announcing a new date, the makers would do well to ensure the following:

  1. The new date shouldn’t end up in yet another clash, this is the last thing that they would want. When there were rumours doing the rounds that Raees is coming on July 29, Sajid Nadiadwala and Varun Dhawan organised a ‘pack-up press conference’ yesterday and said they were unwilling to move ‘Dishoom’ because Sajid considers the weekend to be lucky for his production house. Both Kick and Mujshe Shaadi Karogi released in the last week of July.
  2. Releasing Raees just 2-3 months after FAN could prove to be risky, because FAN has performed poorly. A gap of around 4-5 months would be ideal.

To find out the next best date, let’s look at the various weekends this year:

  • July 29: Dishoom is the big film in the last week of July. The producer has made it clear that they won’t move, even if any other film is announced for the same day.
  • August 12 (Independence Day): Mohenjo Daro and Rustom are scheduled to clash, so this date is not an option either.
  • August 25: Jamashtami weekend with plenty of holidays in Week 2 and Week 3. Could be a good date.
  • September 2: MS. Dhoni biopic is scheduled to release. The Ganesh Chaturthi holiday falls in this week.
  • September 9: Could be the best date for the film because Excel’s own ‘Baar Baar Dekho’ is currently announced to release during the 4-day extended weekend – with Bakrid holiday falling on Monday.
  • September 30: Vishal Bharadwaj has booked his favourite weekend for ‘Rangoon’ but the Gandhi Jayanti holiday won’t carry any advantage this year as it falls on Sunday.
  • Diwali: There are rumours of Raees taking the Diwali weekend, but that would mean yet another clash. Ajay Devgn won’t move. Karan Johar might – but he himself needs a big weekend for his directorial venture.
  • November: The entire month of November is free with just one big film – Rock On 2 on November 11.
  • December: There is Aditya Chopra’s Befikre on December 9 and Aamir Khan’s Dangal during Christmas.

If we were Excel, we would lock either August 25 or September 9 (no major release for 2-3 weeks + 4-day extended weekend) for Raees

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145 Comments

  • @shruthi , 7:18 a.m , such a sweet comment :) , if your comments are so sweet then ur thoughts & intentions too must be very sweet and I wouldn’t be surprised if ur voice is also sweet too, so keep it simple , u must be a very sweet person :)

    srk is mostly hated bcos of his arrogant dumb cheap retarded fans, so if all his fans start to think like u then the hatred towards srk will definitely come down .

    I respect only 2 srk fans on indicine , u & ANK .

  • Aamir is baap of both srk and salman. They are nothing in front of him. Emperor Aamir is the real sultan and baadshah of bollywood. He is responsible for destroying the career of overhyped star srk.

  • @shruthi , 7:18 a.m , such a sweet comment :) , if your comments are so sweet then ur thoughts & intentions too must be very sweet and I wouldn’t be surprised if ur voice is also sweet too, to to put it into one sentence – u must be a very sweet person :)

    srk is mostly hated bcos of his arrogant dumb cheap retarded fans, so if all his fans start to think like u then the hatred towards srk will definitely come down .

    I respect only 2 srk fans on indicine , u & ANK ..

  • SHIVAAY will surely win. in 2012, Ajay was very less compared to SRK, still the business was equal. This time around, Ajay has remained stable, bur SRK declined, It will be AJAY DEVGN’s win this time…Another reason, it will be SRK’s 3rd release in 1 year (Dec – Dilwale, Apr – Fan, Oct – Raess), BUT AJAY DEVGN’s only release in 2 years (AJ – Dec 14)…SHIVAAY….

  • @Captain But I wasn’t active during Jai Ho release.I started commenting only during the release of HNY.
    Anyways I apologised because I won’t be here at least for the next few months so wanted to part ways on a happy note not having ill feeling towards anyone

  • Raees if it clashes with Shivaay that too during Diwali … will make it big dud
    Trust me there will be such huge negative campaign first of all Shivaay story involves abt modern take Lord shiva which seems to be the flavour of the seasom suddenly mythology or historical films are doing great and in Raees SRK plays the role of a muslim don .
    And this on diwali…
    Shivaay will crush Raees for sure !

  • The problem isn’t the release date but the content.. FAN had great content but there was nothing for those who go for entrainment or to spend time with their families or even those who go to spend time with their Girlfriend. There was neither romance nor comedy all it had was an actor delivering his brilliant acting skills along with action. Thats it.. The problem with FAN was lack of promotion.. Earlier I thought it was a good move but after the movie its pretty clear that that movie was bad.. Such movies need big opening because FAM was not a dark movie but a very dark movie and an experimental movie.

    Coming to RAEES, it is commercial as many are claiming but for me it is another not so commercial movie like FAN.. Raees again has an actor delivering his best and it is dark and edgy.. Only a teaser has come which doesn’t reveal much but one can easily conclude from the music the characterisation and the concept that it is again a dark movie. SRK should make a movie with some concept which has something for everyone(a bit massy) yet it gets critical acclaim for example OSO Main Hoon Na etc.. That will bring the family audience to the theatres for him..

    FAN was for SRKians and die hard fans of anyone(not haters) it wasn’t for family audience, for mass audience.. So I am keeping my expectations low from Raees (in terms of massy commercial elements) only till the trailer release but even if its dark or niche kinda movie than also it is going to be a money spinner.

    PS: For me commercial element doesn’t refers to hero heroin romance dance comedy but anything which has a universal appeal with logic.

  • @ indicine – possible to share it privately if it cannot be shared publicly? Curiosity kills the cat u see ;)

  • Raess naam mein hi Collections dikhta hai !! I m sure Raess will be SRK highest grossing film !! damn sure likh ke le lo !!

  • BEST RELEASE DATE FOR RAEES IS—-THIS EID (AS MENTIONED IN THE TEASER)

    @nvs,at least @shruti and @ANK behaved well among SRKIANS.but non of single bhojpuri fan among you behaved well with KING KHAN ever.so why you’re expecting respect from US for your star who doesn’t know even acting?if we’re arrogant then you’re preceptors of arrogance and when salman fans started to say so good things about others?,ROFL.you’re born dumb retards and classless and that’s what your real identity is.

    and about the underperformance of FAN,WE don’t even expect high numbers from such niche,boring ,songless,heroineless movie.IT doesn’t even affect a bit to THE MEGASTARDOM OF KING OF BOLLYWOOD.because stars like amir/salman struggles and given flops through out last 2 decades.just one south remake made their career back.

    similarly one phenomenal performance RAEES will bring THE KING KHAN back TO HIS ZONE WHERE HE IS STANDING FROM LAST 20 YEARS.

    and salman fan’s fear can be indicated so clearly from these comments—-FAN underperformed,RAEES too will go in same way.RAEES has pakistani actress,so it’ll not get supports from bhakts(it seems only bhakts now can rescue salman from KING KHAN).

    THE BEST FILM FILM WILL WIN THE CLASH.BRING IT RAEES ON EID.

  • @Thief
    I m not saying that…i know that all what u said….the thing which i want to tell you is that Fan was not for Indian audience..Both underperformers Jai Ho and Dilwale are Semi-Hits and Fan will mostly get Flop verdict if Indicine acts UNBIASED… But it happens it has nothing to do with the Mightyness of Both Khan (Sallu and Srk)…we fans are behaving like this while they r enjoying…we all should be friends and there should be a forum availiable for us on this Site so that we may discuss movies and other things not to troll…hope u will understand…..INDICINE what do you say about a forum…reply and post it

  • #Raees
    It should release only at Overseas and not in India since #SRK after #Fan seems to be a star only outside India And Not Here.
    And If Somehow he decides to release a film in India,he should get a solo release date.Bcoz #HISTORY REPEATS ITSELF.
    Dec 18 2015 Dilwale Vs BM
    Dilwale All-out 148cr v.Semi-Hit

    And as of 2016
    Apr15 Fan Vs 1 week older #Jungle Book
    Fan Duk-out <100cr
    Ha.Ha.Ha………..
    Now It seems to me that the Crown of so called #badshah which the Indians had wore to #SRK is made up of tin and not of gold-daimond that he thinks.But After #Fan that to seems to be missing from him
    And A Little Kid wearing a Chaddi has taken it from him.
    #SRK your carrer Is Finish
    Now Go Abroad And do films bcoz INDIA mai Aise Chote Mote stars bahot aye or gaye.Tum Sirf Abroad Me Chaloge…..
    Pity on Them,They Have Much Bigger Stars In their #Hollywood but don't know how they tolerate him watching his crap movies from last 20years……
    Now Waiting To Housefull 3
    A Sure shot Blockbuster for Akki The True Indian Superstar.
    Akki Rules……SRK sucks

  • @India,actually both jai ho and talash are flops.FAN is for intellectual peoples and you’re right this is not for low grade countries like India and movie watchers like you.I’M an Indian but I ashamed of my nationality that my country’s illogical peoples don’t wants to develop and wants to spend their whole life in slums being rikshawalas.and for classless peoples like you this country can never develop.

    @akki the 60cr club star,then akki’s 127cr highest films is almost 100cr less than KING KHAN’S HIGHEST GROSSER CE.then who should left India?yeah your akki should left India as peoples are not asking him neither in domestic nor in OVERSEAS.if you really want KING KHAN to earn more in domestic that means to make them fool by whoing slum back ground in movies like like CE,then soon HE is coming with such films,be ready to hide your faces.but I can’t understand why your so two big superstars akki+sallu defeated alone in domestic in a clash against KING KHAN in 2006?ha ha ha ha?are you 2010 born/2016 born anon actor/actor’s fan?,ROFL.

    DILWALE did just few crores in domestic due to lack of good entertainment story,still IT beated in OPENING+WORLDWIDE.if akki would face that clash,the he wopuld have wash out with in 30cr worldwide,that’s that langoor’s aukat.

  • @India,actually both jai ho and talash are flops.FAN is for intellectual peoples and you’re right this is not for low grade countries like India and movie watchers like you.I’M an Indian but I ashamed of my nationality that my country’s illogical peoples don’t wants to develop and wants to spend their whole life in slums being rikshawalas.and for classless peoples like you this country can never develop.FAN WILL DEFINITELY GET SEMI HIT/AVERAGE VERDICT based on WORLDWIDE COLLECTION,so don’t be so much jelaous you decade struggler flopstar’s fan.

    @akki the 60cr club star,then akki’s 127cr highest films is almost 100cr less than KING KHAN’S HIGHEST GROSSER CE.then who should left India?yeah your akki should left India as peoples are not asking him neither in domestic nor in OVERSEAS.if you really want KING KHAN to earn more in domestic that means to make them fool by whoing slum back ground in movies like like CE,then soon HE is coming with such films,be ready to hide your faces.but I can’t understand why your so two big superstars akki+sallu defeated alone in domestic in a clash against KING KHAN in 2006?ha ha ha ha?are you 2010 born/2016 born anon actor/actor’s fan?,ROFL.

    DILWALE did just few crores in domestic due to lack of good entertainment story,still IT beated in OPENING+WORLDWIDE.if akki would face that clash,the he would have wash out with in 30cr worldwide,that’s that flop kumar’s actual aukat.

  • @bajan Indian

    The 2nd point you made is absolutely true.

    I would’ve taken KARISHMA instead of the pakistani actress. And promote Raees as a comback vehicle after divorce to Female Audiences.

    Als, the novelty factor, SRK -Karishma Kapoor romantic pair never ever happened! & it is finally happening now!

    Audiences are getting smarter and smarter these days. No one will run after SRK-Kajol pair to BO. they have seen it too many times.

    SRK-Karishma pairing could’ve done wonders in RAEES.

    SRK-Vidya Balan pairing could’ve done wonders in RAEES too as she is a good actress.

    RAEES is now dependent on SRK-NAWAZ-ZEESHAN bromance chemistry, SUNNY item number and good reviews.

    Any India-pakistan diplomatic political incident before its release or during its 2 week run, Its #Boycottpakistanisinbollywood trending everywhere!

    RAEES is a sitting duct to be made a scapegoat on if anti-pakistani sentiments boil over.

  • @mera ghulam 10:05am:
    Hahahaha…. Two non holiday releases !!! really!!! Thoda toh Dimag lagaya kar!!! Fan is a full fledget holiday release. It got two holidays (Ram navami on Friday & mahavir jayanti on Tuesday). Even #indicine clarified that!!!

    BTW, isn’t he duniya ka sabse bada superstar?? Then what is the need of holidays???

  • @mekanik:
    Hahahaha…. Comparing a 2016 release with 2010..!!! Fine, what about 40lakh collected mega disaster YLJK ???
    Isn’t he duniya ka sabse bada superstar???… LOL.

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