Note: Old article, first published on November 9 2012 (before the release of Talaash), republished on 31st December 2014.
A very popular saying goes like ‘Winners don’t do different things, they do things differently’.
There are many who claim to be different but very few actually are. They don’t follow the conventional routine path rather discover their own way through immense self belief and confidence. When someone chooses a less trodden path pretending to be different, there is a very thin line between confidence and arrogance which should not be crossed and that is possible only with a highly secured and determined mindset.
Slow And Steady: Away from the public eye for too long had always been considered negative in showbiz as it is equivalent to risking your stardom. When Aamir Khan made his debut in 1988, popular Bollywood stars used to work in multiple shifts and they had a major release every 2-3 months. Deciding to work on one movie at a time was a bold but equally determined step as his experience of working in multiple projects simultaneously wasn’t satisfying and fulfilling. Learning quickly from mistakes and rectifying them perfectly is the quality of a genius. Today, 15-20 years down the line, we see many actors following the same route.
Do Awards Matter? Awards, apart from being a motivational factor, are recognition of one’s work. But as seen over the years, the list of winners decided by Jury cannot be justified completely. Aamir took yet another tough step to boycott all the award functions when all his counterparts considered them as a matter of pride and prestige. With each passing year we have seen that the standard and quality of all the Indian Movie Award functions is deteriorating and most of them seem to be pre-decided.
Movies –Just Time Pass? Indian cinema is always meant for 3 things – Entertainment, Entertainment and Entertainment. Aamir has a firm belief that people who come to watch his movies for entertainment will also follow him on serious issues. And hence we have seen some cult, landmark and path breaking movies from him. Lagaan, Dil Chahta Hai, Rang De Basanti, Taare Zameen Par and 3 Idiots are treasures of today’s Cinema. For those who think he is too serious to do routine Bollywood romantic or action masala roles, should watch Fanaa and Ghajini. It seems the day is not far away when his name will have complete monopoly in the list of ‘Must Watch Indian Movies’.
TV – An Idiot Box – Oh Really? Big B’s KBC started the trend of all big stars moving towards the small screen. Top stars can now be seen regularly on TV as either hosts or judges of time-pass entertainment shows based on games, reality, dance, stunts, cooking, or singing. Along with the massive visibility through sky-high TRPs, there is huge money to fill the pockets. Aamir realized the power and potential of television, undertook an extensive research with his creative team and presented Satyamev Jayate. The show had such a massive impact that Aamir was invited to address the Parliament. Such was his involvement with the show that he postponed the date of his upcoming release Talaash.
Movie business has grown manifolds in the past few years and a good initial weekend almost guarantees a success today. As a result we have seen almost all the stars go all out to promote their movies. Aamir left no stone unturned in promoting Ghajini and 3 Idiots with his unique gimmicks. Promotion has become a key aspect of movie making now and with every big release, makers are coming up with a different marketing strategy.
No wonder then that all eyes of trade are now on Aamir’s next release Talaash. The promos are very well chalked out and are slowly raising the curiosity around the flick. But strangely much to everyone’s surprise, this time Aamir has not resorted to the promotional blitzkrieg. Is he avoiding over expectations? Is he waiting for the Diwali releases? Is he relying on Word Of Mouth? Knowing Aamir Khan, the reason can be any of the above or something even weirder. Yet, he invariably ensures he is in the news before his movie’s release.
Way to go Aamir Khan!
Article by Abhishek Sharma
More articles from the author : Top 5 Male Pairs in Bollywood : Sardars of Bollywood: Top 5 : Talaash Music Review
yes he is best actor i am biggist fan of SRK and aamir khan
Yeah.. Aamir is unique actor and known for his unique promotion of film.. But wat the hell he is doing with his upcoming movie ‘talaash’, there is no buzz around the film.
This is not a good sign for the film and aamir too.
Excellent & quite fairr article! :) Aamir Khan is indeed different & does things his own way. The best thing is that he’s tasted success in whatever he’s attempted! A unique achievement!
He is the one who brought back importance of content & good performances. Whether Talaash is promoted or not, it will become the TALK OF THE TOWN when it releases! A good product doesn’t need crazy promotions! People will rave about it & discuss it. Aamir Khan will be on everyone’s minds on his own merit whether he promotes his film or not is immaterial!
Aamir is known for his unique promotion of films, but what the hell he is doing with his upcoming film ‘talaash’, there is no buzz around the film.
This is not a good sign for the film and aamir khan too.
awesome article abt aamir.definitely he is unique, numero uno and icon of indian cinema
God of Acting Aamir Khan . Mr. Perfectionist . Truely a living Legend . Huge -2 respect for him . I worship him .
Really aamir is d best..
completely agree with the artcle. Mr.Aamir Khan is a trend-setter. He has never followed any trend.
In 80s, when there were only action movies being made, Aamir made his debut in an epic romantic movie, QSQT & brought back the era of romance.
In 90s he worked in movies of all genre & never restricted himself to a particular genre like most actors.
In 2000s, he again did different movies with was kind of a risk at that time. but all succeeded at the box-office too.
In 2008, he brought back the trend of action movies once again in hindi cinemas.
He also produced cults like TZP, Peepli Live & JTYJN.
so, when we look down at hindi movies after 20-25 years, atleast 10-12 of Aamir’s movies will be there which will be remembered as cult classics by everyone (like today we acknowledge movies like Pyaasa, Mughal-e-azam, Jaane bhi do yaaron, Anand, Mera Naam Joker etc), even by those who hate him today.
with due respect to other actors, i would say that Aamir khan is the only star today who’s doing meaningful movies & not misusing his stardom. Though among the young stars, Ranbir is also on that path only.
i think lagaan was a turning point in his career…from then he just made great movies….
@indicine the promotions have started today. He was at an Microsoft event at Gurgaon today.
Talking about awards, Aamir was the first to not give any importance to them.
Today many actors beleive the same. Salman Khan attends award shows but doesn’t accept awards. Ajay Devgn doesn’t attend award shows.
Even the winners of the awards don’t feel that its an acheivement, except a few.
@Abhishek It’s very good article with reality . I really appriciate u for dis . Thnxs . One Actor who deserves to be on no.1 spot always it’s none other than God khan ( Aamir Khan ) just perfect :)
thanks indicine after a over the top update for srk,akshay and salman finally u published a different article
aamir khan is truly the best actor in the bollywood that despite his 25 year career he is not being called as a action hero,romantic or other kind of specific zoner hero he is called mr. Perfectionist while his competitor being called by a specific zoner hero like Slaman for action and family darama, srk as romance king and akshay for comedy and action but he is best in all kind of zoner whether romantic in QSQT,Raja Hindustani and DIL, comedy for 3 idiots, AAA, Ishq,Rangeela etc and action like Ghulam,Ghajini he prove himself best and deliverd some gerat movies in last decade 6 out of nine amongst the best movies 3 idiots,RDB,DCH,Lagaan,TZP,Ghajini and he is founder of 100 crore and 200 crore club.
hope he will continue to give great movies to us as he has some best product in his Kitty Talaash,D3 and P.K. Love u Aamir
one more trend which Aamir Khan started is giving importance & time to his looks. he started it with Dil Chahta Hai & continues it till today.
Now almost all actors (even some not so big stars too) are doing the same.
people have blind faith in aamir khans movies…..
Aamir khan – One of the best things ever happened to Cinema.
Mr.perfect Aamir Khan
my fav is akki but the best actor of my generation is aamir khan.. all time best
Awesome article Abhishek…
Aamir Khan is a genious and that rest all are in rat race. Aamir is in his own league.
I have been a shahrukh fan for a while and have never liked amir due to his statements against shahrukh but let me tell you after years of what he has done this guy has earned my respect in a way no other superstar has ever earned my respect.
He has the guts to bring some important issues in the movies while other superstars are playing safe which are busy in trying breaking records…
I dont know whether its his new way of expressing himself but he is earning respect day by day…
and as far the Talaash is concerned, cant say about collections but it will be a good movie as amir is very serious about the content of his movies….
Aamir has started the promotion of talaash with collaboration of windows 8
aamir is the ace of bollywood…..he takes up challenges…n always delivers a brilliant end product…..he is the god of bollywood..
Aamir khan is to bollywood what a.r.rahman is to indian music. Both are God gifted geniuses, versatile and original, highly successful but humble individuals,personally low profile but professionally of the highest standards,politically correct,spiritual & philosophical and ofcourse best in their respective fields.
At last indicine published an article on god..
very nice article aamir khan true super star:-)
Aamir is just jealous that he never got the best actor award during his early career instead SRK and Anil Kapoor bagged the awards. He started ignoring awards since then because he knew he would never win one. Aamir, just because you play safe by doing only 1 movie in 2 years and that with too much creative control and interferences doesn’t make you the biggest star. Infact you are not consistent at the box office remember your movie Dhobighat was a washout last year? 3 IDIOTS WAS JUST A LUCK BY CHANCE.
Aamir is surely a trend setter in terms of picking different kind of films , versatile acting , marketing , as a producer . He has done d things his way . Now everyone is following his path .
One more trend Aamir had set was south indian remake with Ghajini, nowadays that trend is diluting quality cinema in Bollywood.