How important is Jab Tak Hai Jaan for SRK? Joginder answers

In Part 2 of ‘Joginder answers’, film critic and trade analyst Joginder Tuteja answers a few more questions.

1. How important is ‘Jab Tak Hai Jaan’ for Shahrukh Khan’s career as his last 3 films have not done too well at the box office (although MNIK, Ra.One and Don 2 are blockbusters overseas) whereas Salman Khan is ruling today? – Gaurav Handa

  • Yes, Salman Khan is ruling today but that has no bearing on Shahrukh Khan or for that matter Akshay Kumar or Aamir Khan, all of whom can deliver a humungous opening for their films consistently. Coming to your main question, ‘Jab Tak Hai Jaan’ is as important for Shahrukh Khan as a biggie would be for any other superstar. However, the film has to do quite well critically as well as commercially for him; not from the perspective of him maintaining his superstar status but getting an entire perception shift that seems to have crept in during last year or so. Otherwise the three films that you mention have all seen very good initial footfalls (while Don 2 and My Name Is Khan hung on as well) that are a clear indication of audience still rooting for him. Still, the perception game has to definitely change.

2. What are the box office prospects of Ekta Kapoor’s ‘Shootout At Wadala’ and ‘Once Upon A Time In Mumbaai 2’? – Saurabh Mishra

  • Both films are super-hot in trade, industry and of course audience. ‘Once Upon A Time In Mumbaai 2’ is all set to get a very good head start due to the brand value as well as the fact that it is a much loved film amongst the masses. Moreover, Akshay Kumar’s presence adds further weight to the film due to which it should take a record opening for an Ekta Kapoor production. On the other hand ‘Shootout At Wadala’ is also gaining steam. As per insiders who have had a dekko at the film, Sanjay Gupta is all set for a stunning comeback. Both films would most definitely enable Ekta Kapoor’s entry into the 100 crore club.

3. What are your box office predictions for Emraan Hashmi’s ‘Rush’? Do you think it will make more than 50 crore? – Huzaifa Zafar

  • 50 crore is quite tough and I am sure even the makers won’t be setting huge targets. The film is arriving one week after ‘Student of the Year’, facing some level of competition from ‘Ajab Gazabb Love’ and ‘Chakravyuh’ and post that would face immediate challenge from ‘Skyfall’ (at multiplexes) and ‘1920 – Evil Returns’ (at single screens). Anything above 30 crores should be a satisfying total for all involved.

4. What was the reason for failure of Salman Khan before ‘Wanted’? How could he come back strongly after that? – Prabesh Rai

  • Watch Zoya Akhtar’s ‘Luck By Chance’ and you would get the answer. Superstars like Salman Khan don’t have continued failure for a long stretch, they just have bad phases and in Salman’s case, the biggest culprit was the ‘perception’ factor more than anything else. His personal issues were plaguing his fan following while health issues were not allowing him to ‘look’ like a superstar (the ‘Yuvvraaj’ phase). This is where the comeback came into picture which falls into a ‘luck by chance’ category. Remember that ‘Wanted’ was a delayed film and had its own challenges to be completed. Even Salman’s look had a continuity problem. However targeted marketing did the trick for him and once the film was accepted by masses, he grabbed the opportunity and went on to sign many films in the same genre.

5. According to you which movie will collect more at the box office Jab Tak Hai Jaan, Talaash or Dabangg 2? – Saddam

  • While ‘Dabangg 2’ is all set to be the biggest of them all, as of now ‘Jab Tak Hai Jaan’ is a better bet over ‘Talaash’. Reason being that Salman starrer is an accepted brand while Yash Chopra-Shahrukh Khan combination is huge. On the other hand ‘Talaash’ appears to be a good film though for a suspense thriller, it becomes tough to score as much as a family film or a ‘masala’ action affair. It would be huge though for sure and between the three of them, the trio of Khans would be delivering some solid money-spinners.

You can ask Joginder a question – just fill the form below. If your question is selected, it will be answered next Sunday by film critic and trade analyst Joginder Tuteja.

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Comments

Vasim:  (October 23, 2012 at 11:11 am)

Jab tak hai jaan all time blockbuster

Highly rated comment Thumb up 92 Thumb down 44

 
my name is khan:  (October 23, 2012 at 11:15 am)

dabangg2 biggest of them all.ha ha ha ha.RIP SRK

Popular Thumb up 47 Thumb down 85

 
nagesh:  (October 23, 2012 at 11:17 am)

This comment has been hidden due to low comment rating. Click here to see.

Poorly rated comment Thumb up 34 Thumb down 74

 
Aizaj:  (October 23, 2012 at 11:18 am)

This comment has been hidden due to low comment rating. Click here to see.

Poorly rated comment Thumb up 17 Thumb down 64

 
Rizwan:  (October 23, 2012 at 11:20 am)

My take is like this.
.
Indian collections>>.
Dabang 2———--170crs
jab tak hai jaan—- 160crs
talaash————--110 crs
.
Worldwide collections>>.
Jab tak hai jaan—-305-315crs.
Dabang 2———--260crs
talaash————--190crs
.
Hit like and give your comments on this prediction..

Highly rated comment Thumb up 88 Thumb down 33

 
Aizaj:  (October 23, 2012 at 11:25 am)

No rizwan only dabangg2. 3 open week running theater more than 230-250cr

Popular Thumb up 19 Thumb down 43

 
nagesh:  (October 23, 2012 at 11:31 am)

This comment has been hidden due to low comment rating. Click here to see.

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marz:  (October 23, 2012 at 11:31 am)

domestic
d2-200cr
jthj-120cr
talaash-105cr
os
jthj-12m$
d2-10m$(dabangg do 8m$)
talaash-8m$

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my name is khan:  (October 23, 2012 at 11:32 am)

@rizwan other two movies are ok.only jthj is wrong.it could do maximum of 130-135 crores in india and 250 crores worldwide.

Popular Thumb up 13 Thumb down 18

 
amol:  (October 23, 2012 at 11:39 am)

Actual fact is that Salman went way ahead than all these stars.

No one delivered 4 Blockbuster(2 ATBB) in a row & Dabangg 2 is all set to 5th one with 100% chances of reaching ATBB.

No one reached this status & in future also not looking someone will achieve this.

Popular Thumb up 18 Thumb down 34

 
Rohit:  (October 23, 2012 at 11:44 am)

SRK hasn’t delivered a blockbuster since 2008 so ya it is very important for him.And Mr.Joginder seems to be a big Akshay fan.

Highly rated comment Thumb up 31 Thumb down 12

 
Vasim:  (October 23, 2012 at 11:47 am)

Jthj 400 crore

Highly rated comment Thumb up 80 Thumb down 27

 
Vasim:  (October 23, 2012 at 11:53 am)

D 2 250 crore

Popular Thumb up 7 Thumb down 39

 
Vasim:  (October 23, 2012 at 11:54 am)

Khiladi 786 45 crore life time flop movei

Popular Thumb up 29 Thumb down 26

 
don3:  (October 23, 2012 at 12:23 pm)

surely jab tak hai jaan all time blockbuster movie

Highly rated comment Thumb up 58 Thumb down 12

 
Aizaj:  (October 23, 2012 at 12:32 pm)

Dabangg2 trailer release 21days to go biggest blockbuster

Popular Thumb up 11 Thumb down 33

 
King:  (October 23, 2012 at 12:35 pm)

Dabbang 2 -- 180 crs
JTHJ -- 160 crs
Talaash -- 130 crs

Popular Thumb up 9 Thumb down 26

 
Akhilesh Pratap:  (October 23, 2012 at 12:36 pm)

JTHJ 150-180 crores

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pavan:  (October 23, 2012 at 12:37 pm)

khiladi786 will be the biggest grosser

Popular Thumb up 8 Thumb down 26

 
Aamir:  (October 23, 2012 at 12:38 pm)

Actual fact is Salman Khan and Akshay Kumar delivered record number of flop films.

Nobody can touch Salman and Akshay in flop films.

Highly rated comment Thumb up 52 Thumb down 19

 
Srk:  (October 23, 2012 at 12:42 pm)

Hahahaha now its clear that dabang2 will be the biggest all time blockbuster of bollywood history.can,t wait for dabang2 trailer please release it soon great salman king rocks

Popular Thumb up 13 Thumb down 34

 
BeingSalmanKhan:  (October 23, 2012 at 1:38 pm)

My dear fans, what joginder is saying is very true… its all a perception game.. thats the reason i.m trying everything i can to pull down srk’s image.. if i leave him then he will go miles away from my reach.

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srk:  (October 23, 2012 at 1:38 pm)

jab tak hain jaan will break all previous records

220-250 crore

Highly rated comment Thumb up 35 Thumb down 15

 
Rizwan:  (October 23, 2012 at 1:39 pm)

Jab tak hai jaan will no doubt will be second highest grossing film after 3idiots in worldwide collections

Highly rated comment Thumb up 25 Thumb down 14

 
Selfish Srk:  (October 23, 2012 at 1:39 pm)

@nagesh nd marz wel estimated. .

D 2- weekend 60cr to 65cr . . Weekdays 60cr because 25th dec on tue. . 1st week 125cr nd life time 185cr to 200cr

jthj -6 days weekend 80cr to 90cr. . Weekdays 30cr. . 1st extended week 115cr in 10days if it good. . So life time 140 to 150 cr

talash -weekend 50cr nd weekdays 40cr . . 1st week 90cr if it good. . Lifetime 140cr
overseas
d 2 -$ 10mn
jthj -- $ 12.5mn
talaash -$10 to 12mn. . .

World wide
d2 -- 315cr to 325cr same as ett
jthj -- 275cr
talaash -260cr

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