How important is Jab Tak Hai Jaan for SRK? Joginder answers

In Part 2 of ‘Joginder answers’, film critic and trade analyst Joginder Tuteja answers a few more questions.

1. How important is ‘Jab Tak Hai Jaan’ for Shahrukh Khan’s career as his last 3 films have not done too well at the box office (although MNIK, Ra.One and Don 2 are blockbusters overseas) whereas Salman Khan is ruling today? – Gaurav Handa

  • Yes, Salman Khan is ruling today but that has no bearing on Shahrukh Khan or for that matter Akshay Kumar or Aamir Khan, all of whom can deliver a humungous opening for their films consistently. Coming to your main question, ‘Jab Tak Hai Jaan’ is as important for Shahrukh Khan as a biggie would be for any other superstar. However, the film has to do quite well critically as well as commercially for him; not from the perspective of him maintaining his superstar status but getting an entire perception shift that seems to have crept in during last year or so. Otherwise the three films that you mention have all seen very good initial footfalls (while Don 2 and My Name Is Khan hung on as well) that are a clear indication of audience still rooting for him. Still, the perception game has to definitely change.

2. What are the box office prospects of Ekta Kapoor’s ‘Shootout At Wadala’ and ‘Once Upon A Time In Mumbaai 2’? – Saurabh Mishra

  • Both films are super-hot in trade, industry and of course audience. ‘Once Upon A Time In Mumbaai 2’ is all set to get a very good head start due to the brand value as well as the fact that it is a much loved film amongst the masses. Moreover, Akshay Kumar’s presence adds further weight to the film due to which it should take a record opening for an Ekta Kapoor production. On the other hand ‘Shootout At Wadala’ is also gaining steam. As per insiders who have had a dekko at the film, Sanjay Gupta is all set for a stunning comeback. Both films would most definitely enable Ekta Kapoor’s entry into the 100 crore club.

3. What are your box office predictions for Emraan Hashmi’s ‘Rush’? Do you think it will make more than 50 crore? – Huzaifa Zafar

  • 50 crore is quite tough and I am sure even the makers won’t be setting huge targets. The film is arriving one week after ‘Student of the Year’, facing some level of competition from ‘Ajab Gazabb Love’ and ‘Chakravyuh’ and post that would face immediate challenge from ‘Skyfall’ (at multiplexes) and ‘1920 – Evil Returns’ (at single screens). Anything above 30 crores should be a satisfying total for all involved.

4. What was the reason for failure of Salman Khan before ‘Wanted’? How could he come back strongly after that? – Prabesh Rai

  • Watch Zoya Akhtar’s ‘Luck By Chance’ and you would get the answer. Superstars like Salman Khan don’t have continued failure for a long stretch, they just have bad phases and in Salman’s case, the biggest culprit was the ‘perception’ factor more than anything else. His personal issues were plaguing his fan following while health issues were not allowing him to ‘look’ like a superstar (the ‘Yuvvraaj’ phase). This is where the comeback came into picture which falls into a ‘luck by chance’ category. Remember that ‘Wanted’ was a delayed film and had its own challenges to be completed. Even Salman’s look had a continuity problem. However targeted marketing did the trick for him and once the film was accepted by masses, he grabbed the opportunity and went on to sign many films in the same genre.

5. According to you which movie will collect more at the box office Jab Tak Hai Jaan, Talaash or Dabangg 2? – Saddam

  • While ‘Dabangg 2’ is all set to be the biggest of them all, as of now ‘Jab Tak Hai Jaan’ is a better bet over ‘Talaash’. Reason being that Salman starrer is an accepted brand while Yash Chopra-Shahrukh Khan combination is huge. On the other hand ‘Talaash’ appears to be a good film though for a suspense thriller, it becomes tough to score as much as a family film or a ‘masala’ action affair. It would be huge though for sure and between the three of them, the trio of Khans would be delivering some solid money-spinners.

You can ask Joginder a question – just fill the form below. If your question is selected, it will be answered next Sunday by film critic and trade analyst Joginder Tuteja.


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  • @my name is khan, another idiotic moron who doesn’t understand english and has no common sense.. 350 crore fans are not in india alone beta.. LOL.. hahaha.. post the worldwide figures and then talk… and i said 200 fans before 2009.. lol :)

  • @being salman khan. … Sorry yar i should not use mother matter . .i mostly never use mothers matter in any . But wen u told wrong abt muslaman 4 dat i could stoped it. . Once again sorry . . Ami ko mera salaam bolna. . .

  • @being salman using your brain,but you didn’t have it.ha ha ha …lol..only 200 fans before 2009???then whats about partner,no entry,hahk,mpk,hssh,biwi no.1,tere naam,pktdk,sajan and many more???and,350 crores of fans worldwide but still can’t even touch 300 crore figure worldwide???only 210-220 crores rupees means just 1 rupees per head ticket but even than can’t touch that.i mean,he has 350 crore fans worldwide(lol..)and if they took ticket of only 1 rupees than,350 crores rupees.but that too didn’t happens.350 crores fans=220 crores rupees worldwide????not at all mathematical steps set you fool.

  • @being salman khan. … Sorry yar i should not use mother matter . .i mostly never use mothers matter in any . But wen u told wrong abt muslaman 4 dat i couldnt stoped it. . Once again sorry . . Ami ko mera salaam bolna. . .

  • Truth is always bitter and today’s truth in Ramgopal Verma words ” If I will make AGG with SALMAN it will be blockbuster that’s the power of SALLU bhai u lallu fans of SRK.

  • Truth is always bitter and today’s truth in Ramgopal Verma words ” If I will make AGG with SALMAN it will be blockbuster that’s the power of SALLU bhai.

  • Be AWARE salman followers.. Salman is LUCK by CHANCE no guaranteed status for him. any time he will be back to his previous status. OMG.. LoL..

  • U should say whatever u like,but d fact is ‘TALASH’ is going 2 break all d records coz there is ‘AMIR KHAN’ n u can’t compare anyone wid him.

  • @Selfish Srk well estimated. but JTHJ os collection can go around 15 mil. but eka tha tiger or D2 will emerge as the highest grosser while JTHJ reaching near 300 crores.

  • @Akki
    Dude ram gopal verma is known for his senseless films these days….
    his tweet was not a compliment its a slap…
    it means salman’s senseless movies will break all records…
    and Mr. Selfish Srk… get a life dude…. Don 2 sustailed better than Ett dispite of the fact that it was a regular friday release…
    Dabbang 2 looks like a winner here because it does not have any competition like JTHJ, talaash, khiladi 786.
    We all know next eid is already booked by once upon a time 2. What will happen to salman movie???
    He works only on dates not on good script.
    But only a few have the capability of giving long running films like MNIK, 3Idiots, Sholay and yes DDLJ which is still running from last 17 years…
    I would love to hear your comments if you do not use abuse and state facts.

  • @Patel…
    dude in the best case scenario SOS will get 1500 screens which looks too tough for it..
    Can it do 110 crs???

  • The Dabangg Khan of B-town only gets bigger. And here’s how…

    We all know about Salman Khan’s Midas touch at the box office. And looks like the buzz about Sallu bhai’s popularity with the masses has also reached the office of the British Broadcasting Corporation who have decided to investigate, research and document the effect our hunk has on a movie’s earnings.

    Now, if this isn’t good news then what is? It will definitely make Salman grin this Eid, right? But while we raise a toast to our Robinhood Pandey’s success, hear this – birdies chirp that Salman has refused to help the makers of this documentary! Why? Is our desi dude acting whimsical again?

    Surprisingly, no! Sallu has decided to sit back and not contribute to this project ‘coz he’s too humble to praise himself. Awww! And so, we are told, a close friend of Salman’s will help BBC make this documentary.

    This will be Salman Khan’s first step towards international fame

  • @anti salman don2 regular friday release???bro, it was released on christmas holidays just like dabangg2 releasing this year.but still it didn’t worked much forget about sustain..and what about hum apke hain kaun and maine pyar kiya???didn’t they worked for a long time??? and what long run did mnik done???

  • @facts bro singham was released with only 1600 screens but still it did 100 crores and barfi! also released with 1400 screens still did 110 crores then why not son of sardar??

  • @true facts
    singham and barfi were solo releases….
    barfi was not good at masses it did that with multiplexes.
    singham was good at multiplexes because of solo release and remember it just edged 100 crs after 4 weeks which looks impossible.. as after 17 days talaash is coming. So sos will need to do the magic in less than 17 days with lesser no. of screens and multiplexes are also getting booked by JTHJ
    you can check out polls conducted by PVR, FUN Cinemas.
    waiting 4 ur reply

  • @ my name is khan
    Dude MNIK ran for over 2 years and was the highest grossing movie overseas ever for almost 2 years… now its just behind 3 idiots….

  • @my name is khan
    and yes dude maine pyar kiya and hum apke hain kaun are great movies but they did not ran for more than DDLJ, Sholey.
    The reason I mentioned MNIK and 3 idiots is they are top overseas and DDLJ and Sholey are top 2 in india.

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