How important is Jab Tak Hai Jaan for SRK? Joginder answers

In Part 2 of ‘Joginder answers’, film critic and trade analyst Joginder Tuteja answers a few more questions.

1. How important is ‘Jab Tak Hai Jaan’ for Shahrukh Khan’s career as his last 3 films have not done too well at the box office (although MNIK, Ra.One and Don 2 are blockbusters overseas) whereas Salman Khan is ruling today? – Gaurav Handa

  • Yes, Salman Khan is ruling today but that has no bearing on Shahrukh Khan or for that matter Akshay Kumar or Aamir Khan, all of whom can deliver a humungous opening for their films consistently. Coming to your main question, ‘Jab Tak Hai Jaan’ is as important for Shahrukh Khan as a biggie would be for any other superstar. However, the film has to do quite well critically as well as commercially for him; not from the perspective of him maintaining his superstar status but getting an entire perception shift that seems to have crept in during last year or so. Otherwise the three films that you mention have all seen very good initial footfalls (while Don 2 and My Name Is Khan hung on as well) that are a clear indication of audience still rooting for him. Still, the perception game has to definitely change.

2. What are the box office prospects of Ekta Kapoor’s ‘Shootout At Wadala’ and ‘Once Upon A Time In Mumbaai 2’? – Saurabh Mishra

  • Both films are super-hot in trade, industry and of course audience. ‘Once Upon A Time In Mumbaai 2’ is all set to get a very good head start due to the brand value as well as the fact that it is a much loved film amongst the masses. Moreover, Akshay Kumar’s presence adds further weight to the film due to which it should take a record opening for an Ekta Kapoor production. On the other hand ‘Shootout At Wadala’ is also gaining steam. As per insiders who have had a dekko at the film, Sanjay Gupta is all set for a stunning comeback. Both films would most definitely enable Ekta Kapoor’s entry into the 100 crore club.

3. What are your box office predictions for Emraan Hashmi’s ‘Rush’? Do you think it will make more than 50 crore? – Huzaifa Zafar

  • 50 crore is quite tough and I am sure even the makers won’t be setting huge targets. The film is arriving one week after ‘Student of the Year’, facing some level of competition from ‘Ajab Gazabb Love’ and ‘Chakravyuh’ and post that would face immediate challenge from ‘Skyfall’ (at multiplexes) and ‘1920 – Evil Returns’ (at single screens). Anything above 30 crores should be a satisfying total for all involved.

4. What was the reason for failure of Salman Khan before ‘Wanted’? How could he come back strongly after that? – Prabesh Rai

  • Watch Zoya Akhtar’s ‘Luck By Chance’ and you would get the answer. Superstars like Salman Khan don’t have continued failure for a long stretch, they just have bad phases and in Salman’s case, the biggest culprit was the ‘perception’ factor more than anything else. His personal issues were plaguing his fan following while health issues were not allowing him to ‘look’ like a superstar (the ‘Yuvvraaj’ phase). This is where the comeback came into picture which falls into a ‘luck by chance’ category. Remember that ‘Wanted’ was a delayed film and had its own challenges to be completed. Even Salman’s look had a continuity problem. However targeted marketing did the trick for him and once the film was accepted by masses, he grabbed the opportunity and went on to sign many films in the same genre.

5. According to you which movie will collect more at the box office Jab Tak Hai Jaan, Talaash or Dabangg 2? – Saddam

  • While ‘Dabangg 2’ is all set to be the biggest of them all, as of now ‘Jab Tak Hai Jaan’ is a better bet over ‘Talaash’. Reason being that Salman starrer is an accepted brand while Yash Chopra-Shahrukh Khan combination is huge. On the other hand ‘Talaash’ appears to be a good film though for a suspense thriller, it becomes tough to score as much as a family film or a ‘masala’ action affair. It would be huge though for sure and between the three of them, the trio of Khans would be delivering some solid money-spinners.

You can ask Joginder a question – just fill the form below. If your question is selected, it will be answered next Sunday by film critic and trade analyst Joginder Tuteja.


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  • @selfish srk, i am not a fake person beta like u using srk’s name.. i am the real bo(to)x office king Salman Khan.. i.m the person u like so much.. but plz dont tell this to shera.. he won’t like it.. saala musalmaan ke naam pe dhabba hai tu saale.

  • @Selfish srk, u r such an $$ hole that you did not spare Yashji even on his death day.. get a life looser.

  • @jitender nigam. . Y dis type of comment didnt come before release of ra one nd don 2 . . Y it came after both films failed in box office. . . U Srk fans were only talkin abt collection of 250cr nd 300cr 1st day ‘l be 25cr nd weekend ‘l be 100cr before ra one nd don 2 release . . y ah . . Nw u people say we dont care abt box office. . Reason u people knw ur Srk cant break d box office record . . Thats y . . Reply me to dis

  • AREY BHAAD ME JAO!!!!! This year is only for akshay khiladi kumar!!! KHILADI WILL DO 500CRS IN INDIA ITSELF!!!!

  • @Selfish Srk, where were you hiding beta before 2009? why you didnt talk about box office then? why only after 2009 suddenly box office is important than your love for your star? reply kar

  • @being salman. . . Abe cht tiye hara m khor teri am ma ch odu l@w de ke baal. . . Srk ke chu t se nikle hue chu tiye . . Zyada baat kariya toh tera sar tere g and mae gusa unga mar dar cho d. . .sida baat kar raha. .

  • Selfish srk,its a fact,m nt abusing salman khan,m only telling the truth,n by the way all u sallu fan abuse srk without any reason,thats y v say these truth,if u dn’t like srk,then shut ur mouth,y dnt u bark like mad dogs

  • khiladi 786 is going tobreak allthe records
    salman is a seasonal fruit,his season is over.
    srk lost his stardom.
    talaash has no buzz at all.

  • N one more thing,v srk fan r nt interested in panthetic collection etc,its all of u sallu’s fan who always bark abt money,if salman has gut y didn’t he show verstality in his acting,he only know how to remake sothern films

  • @being salman. . . Abe chu tiye . . .s we didnt talk abt collections before 2009. . .but we didnt give stupid reasons like u Srk fans . .aur ek baat haar ke jitne wale ko log salman kehte hai . . He proved with his films . . Lol

  • @Jitendra, don’t worry brother.. these idiots are not going to understand all that.. Class is something which they dont have by birth.. move on :)

  • @Selfish Srk, LOL :))) .. Just like your idol, you are also copying from SRK.. his famous dialogue… hahaha

  • @selfish srk, And killing poor people sleeping on streets, abusing girls, having affairs with males (shera) is also called salman right?

  • @jitendr nigam. . . Then y d hel u people r talking abt collections before ra one. . Tel . . Let me tel u if films has quality then it might not do opening day or weekend records but it ‘l sustain longer nd d life time collection ‘l be more . . Got it idiot . . Nd wt u just sayin now na if jthj get record opening or if it break 3 idiots records u Srk fans includin u mr. nigam ‘l talk abt collection later:) i bet . .reply me as a debate . .

  • @marz . . 4 ur kind information we here not talkin abt killin streets people havin affairs etc etc. . Got it . . If u want to point dis only. . Then i too ‘ve enough points to point out Srk s matter . . Guys accept d fact. . Dis would be biggest reward to ur super star than box office collection or any fake awards . .

  • Selfish srk did ur salman’s movies have lived more than 3 weeks,they didn’t live longer becoz its only like movie is business for salman,he is diluting quality cinema not by doing acting

  • @being salman. . Sirf filmo mae baazigar lines bolne kuch nai hota. . Reality mae dikana chaiye, . Wch salman showed it with his films . . Nd actually 1st choice of bazigar ws salman. . . Got it. . Reply . .

  • @jitendra.ATBBs dabaang n ett wer originals n not remakes n remakes like bg ready wer only BBs. srk’s 32 out of 71 movies r copy & paste unofficial remakes in parts Srk is unofficially d king of plagiarism

  • I too agree his recent release doesnt sustain longer because majority of people watch his film his in 1st week it self thats y His 1st week collection is huge . .nd let me tel u ra one nd don 2 not even sustain 2 weeks even ra one not even sustained in week itself. . Check it. . Accept d fact. . If salman ws in Srk position. . I honestly accepted it . .reply .

  • @Selfish srk, Thank god he didn’t do it.. anyways, every person who has even a little bit of intelligence will know that salman’s fans have suddenly blossomed because his very films are doing well.. before 2009 he only had about 200 fans.. and again will go back to 200 fans if his films fail… srk’s fans were 200 crores in 1992 n now its 350 crores. :)

  • @jitendra . Jo dusra ko apne self ke liye kuchal kar kisi b kimat par success ki sidia chadthe hai usse shahrukh khan kehte hai

  • @being salman. . Congralulation . . Ur comment joke is nominated 4 oscar as joke of d century . . Once again congratulation. . Hope u win it. .

  • @being salman khan aka srk fan ha ha ha lol….biggest joke of the century..srk had 200 crore fans and now 350 crores????ha ha ha…thats why his accepted movies like don2 and mnik did only 106 and 74 crores.350 crore fans=just 106 crores.only 200 fans=average movie like ett 200 crores..atleast use 0.000000000000000001% of brain you fool.

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