Here’s what a big film needs to collect Rs 300 crore in India

Shahrukh Khan’s Happy New Year and Aamir Khan’s PK are both potential 300 crore grossers in India. But it would take much more than just a earth-shattering opening for the two films to become the first to the 300 crore mark.

Below are some factors that we think are important for any film hoping to collect 300 cr.

Top male star: Like it or not, Bollywood is a star-driven male-dominated industry, and to an extent Khan-dominated too. Only the Top 5 stars in the country are currently capable of delivering huge grossers. Without them, the highest grossing film is currently Singham Returns (139 cr net, Dhoom 3 more than doubled this!). PK and Happy New Year both tick the first box, SRK and Aamir are in the Top 3.

Festive release and genre: The three most lucrative festivals at the box office are Eid, Diwali and Christmas. The highest grossing film outside the three festivals is Yeh Jawaani Hai Deewani (183 cr). Both PK and Happy New Year release during Christmas and Diwali respectively. Genre is important too, without mass-appeal, the audience in smaller theatres won’t come out to watch the film in theatres. Happy New Year has the edge here, PK will do extra-ordinarily well at multiplexes, but will the single-screen business be equally good? 3 Idiots also didn’t look a film that would appeal to the masses, but it did!

Record opening: Business on first day and the first weekend will be crucial too, because if a film can’t collect 100 crore or more in its first 3 days, it can’t cross 300 crore even if the trend is good – unless the appreciation is as good as 3 Idiots, of course! Out of all films that have crossed 200 crore, only 3 Idiots collected less than 150 crore in its first week at the box office. The Hirani classic collected just 79 crore in Week 1, but went on to collect 123 crore after its first week – something that no film has managed to do. Both PK and Happy New Year will take record opening, but the collections after Week 1 will decide if the two films can cross 300.

Which brings us to the last, but most important factor..

Positive word-of-mouth: Content is King. If a film isn’t universally accepted, it simply cannot cross the 250 crore mark. All the 200 crore grossers like Dhoom 3, Krrish 3, Chennai Express, Kick and 3 Idiots were liked by majority of the audience. Others like Dabangg 2, Bang Bang, Singham Returns fell well short because the response was mixed to negative. On paper, PK has a better chance here as Rajkumar Hirani is one of the best directors of the country. Farah Khan and SRK have done it before too with their last release Om Shanti Om, but the footfalls of OSO was much lower even if compared to a film like Chennai Express.

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122 Comments

  • All predictions all assumption goes haywire when a Audience watch any film on Friday, megastar value makes lot of difference but finally if your receipe is good people will come to restaurant again to have it




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  • pk might do 300 crores but happy New year will finish its lifetime below 210 crores.srk didn’t look confident about hny on CNWK




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  • Dont take the names of PK and hny in one sentence……….if hny does 200 cr then its an achievement for the crappy team.

    Only PK has a real shot at the 300 cr mark…..reason is brand Aamir and Raju….the two biggest forces are coming together…..this is actually called the lull before the hurricane.

    If sarook fans claim that he has got 3.7 billion fans then how come he is chasing such measly numbers like 300 cr……he should chase Avatar’s numbers….if 3.7 billion fans spend even 100 rs on an average then total collections of hny will be 37000 crores!!!

    Also many people claim that sarook and salman have got more fans than Aamir…..if that’s true then how come only Aamir has the highest grossers to his name…..baaki dono ke fans sirf torrent pe movie download karna jaante hai aur social media mein bakwaas karna




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  • @SRK Express, you are 100% right. Aamir copied SRK, so when Rab ne collected 80 cr, Ghajini collected 116 cr.

    The fact that Aamir copied SRK was so shocking for SRK that he took one full year break, during which he gave films like Billu and Dulha Mil Gaya.

    Again Aamir copied SRK because My Name Is Khan comfortably beat the 200 crore collections of 3 Idiots the previous year.

    SRK rocks




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  • 1st week collection not decided everything word of mouth decide everything. simple example 3 idiots collection
    76,56,36,16,remaining goes to 202 cr
    300 cr still difficult task. only wom do this and I think pk has potential to cross 300cr.




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  • Emraan hashmi + awarapan 2 = 300 cr.
    Awarapan is the tremendously liked movie. It is even remembered even after it faied at bo. It is the most talked movie on net .




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  • Let this deepika leaded multi starer hny to cross ranbir’s yjhd’s 180cr then talk about 200cr forget 300cr mark.

    N.B- ce was a rohit/deepika starer.




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  • Mark my words prem ratan dhan payo will be huge hit.
    movie will shattered all records. I guarantee it prdp will cross 300cr even movie may be cross 400cr.
    sallu rocks man bcoz he knows Suraj bharjatya kya cheez hai.




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  • y is my 300cr club cmnt getting so much dislikes ?is it bcz I wrote both hny and pk cn score 300cr?cant understand y srk and aamir fans hate each other so much.both srk and aamir hv given so much to indian cinema.they r true legends of modern day Bollywood .plz don’t fight.




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  • if any film can touch 300 crore mark is one and only PK. no chance of crap hny .
    PK has good chance to cross 300 crore but don’t known why I am saying this that PK too fail to cross 300 crore but hoping I will be wrong with release of PK.
    a perfect storm PK is coming to rule not only the Box Office but heart too.
    hny is a crap and will be crap after release.




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  • The man who can replace khan with his acting skills , dialogue delivery , romance , charisma , versatality , daring to different roles n genres is definitely and the one and only — EMRAAN HASHMI .




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  • Fantastic Article by indicine..it clears all the doubts of some illiterate people who predict or analyze the business of any film like for example

    CE=Rohit + SRK + DP

    or

    D3=Aamir + brand + kat + Uday + abhishek

    It does’nt goes like that!!!
    It finally comes to the WOM or the content…

    Bang Bang received mixed to negative response + Negative critics reviews + negativity all around..otherwise 200crs was still on with clash..




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  • i think if the scam is stopped then movie with great content even without khans can cross 300 mark.. as far PK and HNY is concerned i think pk will be the biggest grosser of this year with all the awards in hand.. as there is r hirani, amir khan, sanjay dutt and above all from posters it looks like it is a masterpeice.. HNY is more a masala movie so yeah it will do great at box office as indian audience love masala plus srk.. but i am not sure it will cross 300. it will be around 250-270 crs




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  • I think @element is @sajid. Such an Irritating Emran Fan. Just like Emrans over done Kissing scenes in every movie. RIP




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  • My Favourite “Sharabi”

    The much awaited and highly anticipated Farah Khan directed multi-starrer Happy New Year will be releasing this Friday. Though the film was recently cleared by the CBFC (Censor Board of Film Certification) with a ‘U’ certificate, we hear that the makers have just shot a special music video for the film.

    Confirming the shoot, a source close to the film says, “Yes, we did shoot a special music video. However, Farah Khan was not the one who shot it.” The music video was choreographed and shot by Ganesh Hegde. Talking about this, lead actor Shah Rukh Khan tweeted, “Thank Ganesh Hegde & Sanjiv for doing the sharabi song. Sorry to rush you but I am sure u will make it look beautiful as u always do.”

    When quizzed further about the music video, the source adds, “The music video was shot last night featuring the entire cast of the film. However, a decision has not yet been taken whether the said track will be added to the film or not.”

    Happy New Year that features an ensemble cast of Shah Rukh Khan, Abhishek Bachchan, Deepika Padukone, Sonu Sood, Boman Irani and Vivaan Shah is slated for release this Friday, October 24.




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  • My opinion for 300cr is as follows..
    Star power of actors
    Long festival public holiday like amir films which always receive where no other big film releases during the next few week like dhoom 3 and 3 stupid.




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