Bollywood superstar Salman Khan’s charity brand ‘Being Human’ will enter the jewellery business from August this year, his sister Arpita Khan confirmed.
“I’m here because we are launching Being Human jewellery next month and that’s really close to our hearts. So I decided to come out and support this as well” said Arpita at the Retail Jeweller India Awards 2016.
“The Being Human jewellery basically is affordable to all the consumers. It’s 70 per cent ladies’ collection and 30 per cent the men’s. It’s basically based around the values of the brand, which is share, care, love and joy.” Arpita added.
Being Human’s clothing and footwear line is a massive hit with the youth.
Founded in 2007 by Salman Khan, the brand has a charitable foundation. A percentage of the profits from the clothing line goes into charitable causes of the foundation such as education and healthcare of the underprivileged.