Ritesh Sidhwani has officially announced the release date of the theatrical trailer of Shah Rukh Khan’s next film ‘Raees’. The trailer will be out on December 7 i.e 11 days from now.
The makers have planned a unique marketing strategy which SRK spoke about a few days ago. The trailer will be streamed on 3,500 screens across India. SRK and the Excel team have chosen nine cities (Delhi, Mumbai, Ahmedabad, Indore, Kolkata, Bangalore, Hyderabad, Jaipur and Moga) to launch the trailer, with Shah Rukh himself reaching out to the audience through via video conference.
ANI quoted a source as saying “It’s a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience”
“We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas” the source added.
Ritesh, who has been trolled and abused for postponing and delaying ‘Raees’, tweeted “Raees Trailer Aa Raha Hai 07 December hope this ends all speculation & I can get some pyaar instead of gaalis… love”
‘Raees’ is Excel Entertainment’s most ‘mass-friendly’ film. It’s also Shah Rukh Khan’s first release of 2017 and a film that should bring back his audience at smaller towns to the theatres. The problem, however, lies in the fact that ‘Raees’ is scheduled to release on the same day as Hrithik Roshan’s ‘Kaabil’.
The teaser of the film was released during Eid last year.
Ammijan kehti thi, Teri picture to Eid 2016 me release hone wali thi…teaser me bhi dekha tha..Eid 2016…Darpok.
Ek miyabai tha mental Sa, jaane kisse dartha tha. Ha shayad bhai se darta tha..Bhagoda
This film is gonna flop badly. Third Consecutive flops of the global dhobi king after Phanka & Depressed Zindagi. The reason is it has to earn over 120 crores to become a hit as its budget has shot up due to delays and reshoots. On top of this, this aggressive marketing!! God help braeess!
Hey INDICINE My qstn to U .
Wht is the TRP of Singh Is Bliing ?
Is Its TRP is Better than Sultan ?
So sorry for Hrithik and his fans!! The dhobi baadshah and KJo have booked the major and important screens for his braaees using the clout of KJo’s Bahubali. They used Bahubali as a a bargaining chip to book the most important screens for braaees. That’s the dhobi king for u.
Waiting for it
Oh! Finally…thank God..
Loser Returns
Have huge expectation on Kaabil and Raees…but Very sad to see they r going to Clash…
see i told u all in previous artical that he is such a genius business minded person he will realise the trailer at good time and going to get some profit too..now peoples will come in larger number at cinemas for him and for trailer…if there is charge for entry then thought how much he is going to earn..srk is the best..
Mazaa aagaya ye news dekh kar
Jaise kehte hai na is khabar ka intezar kab Se tha is ko hu Srkians hi jante hai
Amazing 7th ko humara festival hoga
@NVS
Your comments are always a treat for us and nightmare for over actress’s bimbos
RAEES 350 CR IN DOMESTIC, 180 CR OVERSEAS
Super excited …. Can’t wait till 7 Dec
Eid Kab Hain bhai, Kab Hain Eid?
Cz, we kabariwalas are eager to see content RICH Raees to thrash/destroy Sultan!
Lol!
Yeah cant wait to see another flop ?.. Miya bivi ki daring or bachy kavdimagh ?
Eminem. “Y to b king when u can be God”
Salman is God Of Bollywood… Remember God needs no awards.. God gifts with awards :D
@Javed Dont bash such things to HR. Both hr and srk r friends, noone is fighting, this is unnecessary………..
@ anand, is anyone stopping your tiny star hrithik to not book screens for his film ? Why SRK will always sacrifice for others ?he postponed his film for Salman and YRF .both parties have full right to book screens for his films .
Another flop on the way.
Paglapurians using Roshan & Salman, salmanics names for commenting. That sums up their insecurity.
Baniye ki kanjossi aur chaddi baniyan ki daring !!!!!!!!!!!
Too much fun !!!!!!
Jio miyan Bhai
Hahaha looked at Salman fans commenting in favor are hiritik it it not haha they are just hated souls every time insecure they even dont care Salman they just care Srk and every time affraid of him …love that
@Damm : 6:30 am
We Salman fans are $hit scared from your idol because he delivered All Time Highest Grosser throughout the world shredding Avtaar’s collections during Summer (April) 2016. Not only this Raees ramped over Sultan so badly Sultan was out of all theaters on next day of release and since Raees released none of the movie managed to get a single screen to get release. Happy now after seeing Pluto news ? On Earth, keep dreaming and cracking jokes !!!!!!!!!!!!