Ritesh Sidhwani has officially announced the release date of the theatrical trailer of Shah Rukh Khan’s next film ‘Raees’. The trailer will be out on December 7 i.e 11 days from now.
The makers have planned a unique marketing strategy which SRK spoke about a few days ago. The trailer will be streamed on 3,500 screens across India. SRK and the Excel team have chosen nine cities (Delhi, Mumbai, Ahmedabad, Indore, Kolkata, Bangalore, Hyderabad, Jaipur and Moga) to launch the trailer, with Shah Rukh himself reaching out to the audience through via video conference.
ANI quoted a source as saying “It’s a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience”
“We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas” the source added.
Ritesh, who has been trolled and abused for postponing and delaying ‘Raees’, tweeted “Raees Trailer Aa Raha Hai 07 December hope this ends all speculation & I can get some pyaar instead of gaalis… love”
‘Raees’ is Excel Entertainment’s most ‘mass-friendly’ film. It’s also Shah Rukh Khan’s first release of 2017 and a film that should bring back his audience at smaller towns to the theatres. The problem, however, lies in the fact that ‘Raees’ is scheduled to release on the same day as Hrithik Roshan’s ‘Kaabil’.
The teaser of the film was released during Eid last year.
Actually the makers chose a perfect time period to release the trailer… 7th dec is the best date..just 50 days before the release of the movie.. So they can keep the buzz high.. Honestly makers dont have to work hard as RAEES is the most awaited movie of every Shahrukh Khan fans.. So buzz will be high undoubtedly.. But i really appreciate the marketing strategy..
Not a fan of Shahrukh but still i m very excited about Raees coz his performances in negative characters are extraordinary
Much as I dislike srk and his larger than life ego he is still a bigger star than Hrithik. RR should have a rethink and postpone kaabil. From Salman biggest fan in Africa.
Those who r saying kaabil should shift …. for ur kind info ,Dear zindagi budget was 45 cr.
So raees budget cant be less than 100 cr. and it needs 130 cr. atleast to become hit
So its a sureshot flop…. Ab khud socho kise shift karna chahiye ,Kaabil is on the safer side and it needs just 80-85 cr. to become hit…
? ka dimag ,daring hoti to Eid 2016 me ata….
Kaab is on the safer side…..
Even Ritesh(chutiya) sidwani knows raeez is going 2 flop.. but he has ego problem lol…
Raeesa Bhabhi is combination of Action, Romance, Emotion, Comedy and also Item Song of Sunny Leone, but according to Haklu fans it is not a Masala Movie……LOL
But on the other hand Sultan which is clean and based on our Indian Soil Hero is a Masala Movie…..ROFL
I am noticing that the official news of Raees trailer release has given some extra energy to each & every SRKian… After so long the wait will be over on 7th of next movie.. Finally the trailer of the most awaited SRK movie will release.. This news really made my day… Lots of love to SRK sir & to every SRKians…
#11DaysToRaeesTrailer
#RaeesOnJanuary26
Omg omg omg really _??? Oh my god can’t wait for 7 th December… YouTube is gonna break I think … Srk you are really a king … But hrithik I love you too buddy .. Plzzz change your date … I don’t want to see you loose again. .. !! Request from srkian
TIK TOK !! TIK TOK !! TIK TOK
AND THE COUNTDOWN BEGINS
AA RAHA HOON
11 DAYS TO RAEES TRAILER
“All YouTube records will be broken.
Can’t wait”
@challa, fully agree. Afterall box office pe toh unse 80cr bhi cross nahi ho raha hai… LOL
Sorry hrithik fans but ab kaabil ke 20 crore
Bhi bhi bhot mushkil lag rahe hai !!
@9:47pm, 9:48pm, 9:49pm, 9:50pm, 9:51pm:
Abey chameleon, come up with your real colour!
That is the only rzn i hate srk he always promote movie much and much ..he only use media otherwise ..his movie will collect on 1st day under 15 cr ! Trailor launch kar raha h ya puri movie dikha har jagha be normal man if your movie is good then everbody will go for it..!
Now budget should be like this
Movie budget 90 cr
Delay lost 10 cr
Cost & print 30 cr
Total :- 130 cr !
Now you can guess the verdict ..now i will not say anythink.
Hahaha….after knowing that Raees is not going to work at ticket window some KABARIWALAs have started calling it a NICHE/OFFBEAT movies.
#I like it!!!
2016 Best actor for Fan
2017 Best actor for Raees
2018 Best actor for anand rai next
We will take all the awards, fools take Boxoffice.
Srk fans reactions:
Before diwale: it will crush BM inshaallah
After dilwale flopped : wait for Fan…its rich content movie will create records worldwide inshaallah
After fan flopped : wait for raees it will crush sultan easily inshaallah but it got postpone… hahahaha…
Before DZ : its niche film will be superhit inshaallah….. now DZ will too get flopped..
Now again they are waiting for raees release and saying it will thrash kaabil inshaallah.
Poor srk fans making fool of themselves… hahahaha….but im loving it….way too much fun….
Waiting for Kaabil ….superhit!!!
SRK is marketting genius released Dear Zindagi just 1200screens not relesed trailler and its rocking at BO can’t wait for Raees
Miyabhai ….apne bohut wait kr
Cannot wait…this movie is going to break records…
@javed nope its not a sad article for HR fans bcoz we r not insecure and jealous souls like u …who will try 2 leak the trailer and create negativity everywhere….
Btw .. we r confident on Raees that it will be a bad Movie agr movie me dum hota to EID 2016 se bhagna na padta teaser ,trailer ka kya hai wo to OSCAR WINNING MOVIE FAN ka bhi acha tha …..
Jis movie pe makers ko hi confidence Ni hai usse kya darna
All the best anyways!!!!
Haklitards mentality, expectations, hype & their reactions before & after the release of his silly crap movies:
Before release :
Even if haku is farting :”oh , this fragrance is the greatest fragrance we can ever smell !”
” our duniya ka sabse bada star’s farting sound will be new sensational anthem for us”
“Look at him farting , his face ……his base ……..wow love u my queen kong ”
“Our world’s biggest global star can create a new ozone layer on Mars just by his farts”…..
After the movie flops , then the reaction changes to :
“The fragrance of the farting was still better , it was ‘content – oriented ‘ & ‘content rich ‘ but it was a niche fart & was released in the air during non-eid , non -Xmas holidays”
“His farting remix is a masterpiece , benchmark in Indian music but our foolish audience are deaf and can’t understand the ‘content rich & content oriented ‘ quality of the sound while he was farting with all kinds of sounds ”
“our queen kong is the most handsome homo ever born in human history , look at his charming wrinkled face while he is farting , wow , proud to be his fan , the world’s biggest farterer for a reason ”
Excuses are never ending for these haklitards, by the way heard that ‘Dear Zumanji’ is going to be another flop for the budda over actor , so congrats kongtards :)
Kaabil and Raaes are releasing on the Same Day, Kaabil is going to lose the clash for sure.
SRK is much bigger than Hrithik. 90’s actors are to big to taken by 2000’s Kids.
Kaabil and Raees are releasing on the Same Day, Kaabil is going to lose the clash for sure.
SRK is much bigger than Hrithik. 90’s actors are to big to take on by 2000’s Kids.
Excitement is sky high. Ten days to go. Tough to wait. Love u srk.
Can’t wait for it … this is gone be a best of best
Perfect time to release Aa the Buz has lied down for kaabil
Man, how do you become a fool Turn dose Relised Varna pits you and your trailer and you go to the movie Eno
Srk
Wow super news. My day begins with a bang. Wow
If it got GOOD response from Audience then
….RIP box office records….
Idiot, 26 January, 26 January Ko hi hai…
Big flop