Promote films to create awareness, but only word-of-mouth works: Salman

Bollywood superstar Salman Khan has said that he promotes films and goes everywhere to avoid media negativity. While adding that ‘creating awareness’ amongst the audience is important, Khan said it’s the word-of-mouth that takes a film to new heights at the box office.

“From our side, there is no strategy. The film’s team tells us to go and do the job and we do it. Earlier it was very simple with just All India Radio (AIR) and Doordarshan. It used to take just one hour to promote a film. But now there are so many channels and newspapers that if we miss one, they start doing negative stories. So, we basically try and go everywhere to spread awareness about the film and its storyline” Salman said.

With 6 of his last 7 films going on to be blockbusters at the box office, Khan is on a historic run. No actor in the history of Indian Cinema has delivered so many blockbusters in such a short period of time.

To compare Salman’s streak with Rajesh Khanna’s glorious years between 1969 to 1972, the first superstar of Bollywood had featured in 17 films out of which 3 films were ‘blockbusters’ and two were ‘super-hits’.

Will Salman’s incredible run continue with ‘Bajrangi Bhaijaan’? The film releases in less than 36 hours from now!