When the first Indian Premiere League season began in 2008, it affected the business of Hindi films. The footfalls in theatres were considerably lower in those 2 months, which meant filmmakers 2009-onwards avoided releasing their films in April and May.
This dull phase gave birth to what we now call as the ‘Post IPL’ period, when a big film is released just after the conclusion of the IPL.The record of ‘Post IPL’ releases has been phenomenal since 2009 – 5 Blockbusters, 1 Super Hits, 2 Hits and more importantly zero failures.
Kabir Khan’s New York starring John Abraham, Katrina Kaif (at the peak of her career) and Neil Nitin Mukesh was a runaway hit at the box office.
2010 was a blockbuster year as ‘Raajneeti’ just fell short of becoming only the third film (after Ghajini and 3 Idiots) to collect Rs 100 crore.
In 2011, it was Salman Khan’s turn to deliver his second blockbuster after the phenomenal success of ‘Dabangg’. 2012 gave Akshay Kumar his biggest blockbuster and biggest grosser in Rowdy Rathore. It remains his biggest grosser to date.
2013 was the biggest year for ‘Post IPL’ releases as Ranbir Kapoor and Deepika Padukone returned with Yeh Jawaani Hai Deewani and broke every non-holiday record that existed back then. It remains the highest non-festive (without Eid, Diwali, Christmas advantage) grosser to date.
2014 was comparitively a dull year, as ‘Holiday: A Solider Is Never Off Duty’ did not open well at the box office, but with positive word-of-mouth the film went on to be Akshay’s 3rd 100 crore grosser. It was also the only year when there was a ‘year on year’ dip of 40%.
In 2015, Tanu Weds Manu Returns shocked the trade as the film went on to collect more than 150 crore at the domestic box office and Rs 250 crore worldwide.
The potential of this period is huge and it would probably rank just after ‘Diwali’ as the fourth most lucrative period to release films. ‘Housefull 3’ has every factor in its favour, including the added ‘franchise value’ – which is huge and something that last year’s Tanu Weds Manu Returns took advantage of. There hasn’t been a big release after ‘Baaghi’ and ‘FAN’ was probably the last film that opened well at the multiplexes.
The big question is, can ‘Housefull 3’ live upto expectations? Can it give Akshay Kumar his bigger opener and biggest grosser to date? And can it continue the record of no ‘Post IPL’ release ever failing at the box office?
| Year | Movie | Collections | Y on Y | Verdict |
|---|---|---|---|---|
| 2008 | Sarkar Raj | 35 crore | - | Hit |
| 2009 | New York | 58 crore | + 66% | Super Hit |
| 2010 | Raajneeti | 93 crore | + 60% | Blockbuster |
| 2011 | Ready | 120 crore | + 29% | Blockbuster |
| 2012 | Rowdy Rathore | 134 crore | + 12% | Blockbuster |
| 2013 | Yeh Jawaani Hai Deewani | 188 crore | + 40% | Blockbuster |
| 2014 | Holiday | 113 crore | - 40% | Hit |
| 2015 | Tanu Weds Manu Returns | 151 crore | + 34% | Blockbuser |
| 2016 | Housefull 3 | Pending | - | Pending |
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@Babaji..
I don’t have any problems with Akki.. But I hate his some worst fans like @Makkhiholic…
Any ways All the best for house full 3…
#Fasal kerala
What is first day prediction of HF3
Hpusefull 3 Advance booking report with fbo prediction pls tonight..
Big slap on those Salman fans who were saying that Salman is able to give hit on non holiday with ready. LOL. The above list is enough to shut their mouth. Sarkar Raj, raajneeti and new York are also success without having superstars in those films on post IPL period.
@indicine: correction: TWMR released not post ipl but during ipl finale period on 22may2015. There was IPL playoff match on that day and 2 days later on sunday, there was IPL final. Still it didnt affected film’s footfalls at all as sunday was twice of friday. That too when friday had footfalls worth 8.8cr. All hail team TWMR :)
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