Salman Khan is well aware that the trend of masala films will soon die a slow death, as the genre has been overdone by filmmakers in the Hindi film industry. While Chennai Express created history at the box office both in India and the overseas markets, quite a few masala mass-entertainers like Himmatwala, Ramaiya Vastavaiya and Phata Poster Nikhla Hero have failed to excite the audience.
“This space (masala films) will die totally. I think this was a beautiful format where we had films like ‘Wanted’, Dabangg etc. Now everybody has overdone it so much that it might die away. These kinds of films are popular but the creativity is becoming less… It seems the same stuff is happening. I don’t know which genre will click now. The whole thing where one person beating up 50 people and them flying around will remain as this is part of our cinema. But there is a reason why and how he is beating. Now, the way action is done will change” Salman told PTI.
Khan also spoke about his upcoming films, promising the audience a different experience with each outing. While Jai Ho is a social drama, Kick is expected to be an out-an-out action film. The other much-awaited film on family values and romance will reunite the Hum Aapke Hain Kaun actor-director duo of Salman and Sooraj Barjatya.
“Jai Ho will be different kind of film altogether it has all the ingredients — drama, emotion etc. Kick is also a very different film. Again, Sooraj asked me to do a film for them, he gave me the idea and I loved it. It was a great script I had not worked with him since long” Salman added.