There are two ways to look at the box office opening response to Shah Rukh Khan’s ‘Jab Harry Met Sejal’. One, after weeks of empty theatres and news of shows getting cancelled on Friday morning, the audience has finally come out to watch the ‘first day first show’. So amidst the gloom, there is some hope that a film might put up good numbers on Day 1 and over the weekend.
However, the opening is nowhere close to the kind of initials that we have come to expect from a Shah Rukh Khan starrer. It’s lower than FAN (partial holiday), Raees (clash) and almost all other SRK films in the last several years.
Multiplexes in major cities have opened well, some recording 40% opening in the morning and growing to 50% in the noon. But as we get to smaller centres – even the next 10 odd cities after the major metros – the occupancy level drops drastically.
The problem seems to be the treatment and choice of film itself, as we have a major superstar in a urban film. It’s a film that would’ve released on 2000-2200 screens with someone like a Ranbir Kapoor (Tamasha, for example), but gets 3000 plus screen release due to SRK’s presence. A film that would otherwise be a complete washout at smaller centres, has opened to around 20% occupancy. Exhibitors in the interiors and heartland of the country are certainly disappointed, but it’s the choice of film that is to be blamed and not the star’s box office pull.
The level of opening on Friday morning suggests a 15-16 crore start. The film needs to grow from here, the trend has to be upward through the weekend and then on the Monday-holiday. Because given the costs and the level of opening, ‘Jab Harry Met Sejal’ has now become a word-of-mouth film.
It needs a 60 crore plus 3-day weekend, a strong Monday and then the crucial first weekday test on Tuesday. If it slips anywhere in these first 5 days, the writing will be on the wall – more so with ‘Toilet Ek Prem Katha’ releasing next Friday.
World’s biggest superstar + iconic director + chart buster music and above all World’s biggest superstar in his best avatar (i.e romantic)… Opening day collections will be record breaking for sure… 35+cr likh ke lo…
World biggest superstar….????
to fir uski filmo ko 35 crore ku…150 crore ki opening leni chahiye na?????
World biggest superstar….?????
to fir uski filmo ko 35 crore ku…150 crore ki opening leni chahiye na????
tubelight will be surpass
fan in 3days
raees in 5days
dilwale in 7days ??????
ye bhi beta tumne hi predict kiya tha na so kuch bhi kyu karata h thoda so bhi jaya kar har article mai 1st comment show your disparatness ?
Global king is struggling to deliver a clean hit from 3 years, a HGOTY since last 10 years and above all runs away from clashes even in fear of Akki starrers. Don’t know WTF his 3.7 billion fans are doing!
Sale 15 crore ho jaye wo b Bhoot h. Ticket price Bahubali k barabar h fir b 20 crore se niche raha to doob mare srk or uske fan. Flop movie h.
Re…tu agar srk ke baare me jaanta nai…to kuCh bol matt…ok
he is the best acTor…
His acting is the best…the fenominal…the ultimate ….the only awesome…u get that!!!
Kuch bi sale the king ? khan of Bollywood
Max 50 % of 35
Iconic director? Not beyond 10 cities – Imtiaz is no Hirani or Roshan….Chartbuster music? No way near the likes of Dilwale, ADHM or PRDP. So chill :D
It won’t even collect half of 35 cr on opening day
Have you forgotten Tubelight already ?
Bigger flop than Fan,Tubelight.It will wrap inside 70cr
Good opening for a urban rom – com having limited appeal. Actually We are used to see Excellent and bumper opening from SRK films.thats why this opening is looking average.
Hahaha now Excuses are started to flow…
Kaunse Excellent aur Bumper ki baat kar rahe ho bhai…
Fan – 19 ? or Dilwale & Raees 20 ? LMAO….
Last 3 film to 21 crs cross kiya hi nahi to 17-18 crs kaunsa zyada fark daalta hai…. Opened similar to Fan, Raees & Dilwale…
BTW srk’s excellent opening 20 crs.
Salman’s Disaster opening 21 crs. LMAO…
Happy new year
Bhul gye bhai…
Srk’s Raees with clash 22cr…
Max 110 cr..Flop on the way…Now i understand why the old man ran away bcoz he did not want to face defeat in face to face clash like bajirao mastani
I think u forget veer Zara n aitraaz clash …..
What’s happening to Bollywood :(
The sooner Bollywood realises that audiences are no longer to be taken for granted, the better.
hahaha…. A big LOL on Hakla’s Flopstardom !!!!
The so called king of cheapness sorry romance is struggling in his own Genre. The same Genre which was saving his Monkey ass since 90s. ??
Best of luck to the team but hmmm the feedbacks are not encouraging
Opening is earth shattering everywhere. Indicine is a blind hater. Don’t trust Indicine. It’s almost impossible that 3.7 billion fans wala global king movies will open to average responses. #King Roxxx Haters Shoxxx!
Itna bhi mat le unki….
Earth shattering flop
The old man has made a wahiyat movie. Only saving grace is the hottie Anushka Sharma
This is so sad to see that such perverted ppl are still watching movies to only see “hottie” for sex and kissing scenes…when will this nation mature..??
And who used the term hottie in 2017..?? When was it ever used..?? Tharkis need to update their dictionary
But in the movie SRK is pervert… to film mat dekh phirrr That’s why I call this movie “Jab Per(v)ret met H(o)e”
But toilet does not even have a saving grace in moti bhumi pednekar
JHMS’ advance booking response is terrific…SRK tweeted that he gets extreme encouragement seeing mind blowing advance booking for JHMS. https://twitter.com/iamsrk/status/891713677664985089
But hater Indicine is not making any post on JHMS record breaking advance booking. #Haters will get their answer tomorrow.
Forget what SRK tweets. His Red Chilles Calculator battery just got highly charged/energized for its use. But Box Office India and the paying audience wouldn’t lie. Just watch what the outcome will be ….
When Akshay opens films like Airlift,Rustom and Jolly without and massy treatment and big actresses and situational music in 12-14 cr range then his star power is blamed..now for SRK its his choice rather than his box office pull..what double statndards…
And akki comes 4 times a year
Completely agreed bro..here he is doing a lot of promotion,lesser no.of movies,top female star and his fav genre..still opening is almost similar to Akshay’s movies..truly duniya ka Sabse bada superstar..and yeah the reports are negative for the movie…I guess this movie will fall short of 100 n will be flop
Audience is waiting only for BAADSHAHO now…
BAADSHAHO on 1st September..
Mere Rashqe Qamar craze.
PIYA MORE blast.
BAADSHAHO trailer on 8th of August with TEPK
Increase FBO of BAADSHAHO to 20cr.
Buzz is sky high
Audience response is mix. It’s only for srk fan movie
After first day First show
Jab Harry met sejal 9.5
Happy new year 6
Chennai express 8
LMAO…. ye to ulta ho gaya, Ab fans bhi film ko promote kar rahe hain…
Raees – 7
CE – 7
Fan – 6
HNY – 4
JPMH – 2
You had a nightmare
As of now even 15cr opening is looking like a Mountain to climb but I have full faith on RCE.. ??
after JHMS release it’s crime to have expectations from SRK’s movies.
he should have learnt his mistakes from HNY,Ra one , Dilwale and Fan …
but as legends say SRK will never learn from his mistakes.looks like he is intentionally hurting his stardom and his fans. now I don’t have any expectations from Dwarf movie … !!!!!!
SRK – u have legendary script-sense – u should be given Oscar for having best script-sense !!!!!!
Thik bola bhai…movie dakhka mera toh dimag ghum gaya….kai kar diya srk…very very much disappointed…srk ko kai hoo gaya yaar..
Biggest flop movie of 2017.worst storyline and direction and songs
Thatswhy akkis films like airlift,rustom gets releases in 2200 screens since they are multiplex oriented.but here jhmj makers got trapped n unnecessarily released in 3700 screens.I mean its not for interior n ss audience.movies should be released as per genre but not as per stars.now I m damn sure tepk can’t gross more than 12 CR’s on first day.
What is happening in bollywood. ..Every movie is not performing up to the expectations….now time has came…ideas are need to be reinvented…but budget is the problem…for that actors should cut their fee down and money should be spend on movie rather than stars.
i knew it will open 20CR…many SRK fans are very confident of 20+ and even 25 lol
SRK fans are most idiotic fan base.
Hope #JabBuddhaMetSejal crosses #Fan. But Trust me that also looking like a really tough task ?.
weekend king khan. as usual after weekend it will crash as many of the reviews are either negative or neutral.
Yjhd was also in this zone….but it hadvdesi feel and did not have urban treatement
Yjhd was a desi love story
Still supporting SRK. Now what’s this “it’s the choice of the film to be blamed and not the stars box office pull” common, now he is the one who chose this script. And now I am waiting for your review as in general it is negative.
After disastrous outcome of #JabBuddhaMetSejal… One thing is for sure ALRz Kabh Tak Hain Jaan sequel will never get a Solo release ?.
Entertaining Comments .. Thanx.. :-D
It will be bigger than this.
Reviews of this film is bad but still critics are praising the iconic location of Europe Cuz there in nothing praise worthy in this movie…