Shah Rukh Khan returns to the silver screen for the second time this year with Imtiaz Ali’s ‘Jab Harry Met Sejal’. The hype and euphoria that we usually associate with a Shah Rukh Khan film, which was at its peak with ‘Raees’ earlier this year, seems to be missing this time around.
The response to the advance booking is decent at main cities, but poor elsewhere (by SRK standards). While ‘Bahubali 2: The Conclusion’ is in a different league altogether, ‘Raees’ takes the second spot, followed by ‘Tubelight’. But even compared to a film like ‘Tubelight’, the advance of ‘Jab Harry Met Sejal’ (as of 6PM on Thursday) is much lower barring a couple of cities.
Factors in favour of Jab Harry Met Sejal:
- Shah Rukh Khan: He remains one of the biggest crowd pullers in the industry, but his stardom will be tested with a film like ‘Jab Harry Met Sejal’. His fanbase extends to every nook and corner of the country, but urban rom-coms like ‘JHMS’ will restrict his pull at tier-2 and tier-3 cities. Yet, SRK will remain the single biggest reason why the audience would want to watch the film this weekend.
- Anushka Sharma: One of the most popular actresses in the industry today, Anushka’s presence will add tremendous value to ‘Jab Harry Met Sejal’. Her presence in the promos has found appreciation too.
- Music: The songs have worked, there’s no outright chartbuster but songs have grown on the audience.
Factors against Jab Harry Met Sejal:
- Promos: When we did the theatre survey towards the end of June, the promos of ‘JHMS’ had received a poor response. The trailer was better received, but it came too late. It’s crucial for films to get their main-trailer right and then make sure it reaches the target audience by screening it in theatres. That’s probably the best and most effective form of promotion. Unfortunately, footfalls in theatres post the release of ‘JHMS’ trailer has been dismal.
- Imtiaz Ali: The director has his following, but even some of his good films only cater to a small section of the audience. When the budget is high and the lead star is someone like a SRK who commands a pan-India following, his treatment becomes a negative.
- Release period: ‘JHMS’ has one week to perform before it loses out on screens to ‘Toilet: Ek Prem Katha’. So it either has to get a big initial and cover costs within the first week or carry excellent word-of-mouth to survive beyond the first weekend.
There are other factors like the phase that the industry is going through at the moment. After the ‘Bahubali 2’ madness in April / May, barring ‘Tubelight’ and ‘Half Girlfriend’, no film has even managed a face-saving opening at the box office.
IndicineFBO: Predicting films has become increasing difficult in recent times, what with our accuracy levels dropping quite considerably in the last 3 months compared to the first 2.5 years of IndicineFBO predictions. The Day 1 collections are falling in the range that can be termed as ‘shocking’ and we hope that isn’t the case with ‘JHMS’.
We are going with a prediction of Rs 17 crore for the opening day of ‘Jab Harry Met Sejal’.
Movie | Day 1 | Official | Buzz | Date |
Simran | 2.6 | - | 1 | 15 Sep |
Lucknow Central | 1.8 | - | 1 | 15 Sep |
Bhoomi | 3.5 | - | 2 | 22 Sep |
Haseena Parkar | 1.0 | - | 1 | 22 Sep |
Judwaa 2 | 15.5 | - | 8 | 28 Sep |
Ok Jaanu | 5.6 | 4.08 | 2 | 13 Jan |
Kaabil* | 11.5 | 10.43 | 5 | 25 Jan |
Raees* | 21.5 | 20.42 | 9 | 25 Jan |
Jolly LLB 2 | 14.25 | 13.2 | 6 | 10 Feb |
Rangoon | 6.3 | 5.0 | 2 | 24 Feb |
Commando 2 | 4.0 | 4.25 | 2 | 3 Feb |
Badrinath Ki Dulhania | 11.6 | 12.25 | 7 | 10 Mar |
Phillauri | 4.0 | 4.02 | 2 | 24 Mar |
Begum Jaan | 3.1 | 3.94 | 3 | 14 Apr |
Noor | 2.2 | 1.54 | 1 | 21 Apr |
Baahubali 2 | 33 | 41 | 10 | 28 Apr |
Sarkar 3 | 3.0 | 2.0 | 2 | 12 May |
Meri Pyaari Bindu | 2.7 | 1.75 | 2 | 12 May |
Half Girlfriend | 9.2 | 10.27 | 6 | 19 May |
Raabta | 6.5 | 5.61 | 4 | 9 Jun |
Tubelight | 27 | 21.15 | 8 | 23 Jun |
Mom | 3.1 | 2.9 | 3 | 7 Jul |
Guest In London | 1.7 | 1.5 | 2 | 7 Jul |
Jagga Jasoos | 8.8 | 8.57 | 4 | 14 Jul |
Munna Michael | 8.2 | 6.65 | 3 | 21 Jul |
Mubarakan | 7.2 | 5.25 | 3 | 28 Jul |
Jab Harry Met Sejal | 17.0 | 15.25 | 6 | 4 Aug |
Toilet: EPK | 13.0 | 13.1 | 6 | 11 Aug |
Bareilly Ki Barfi | 2.1 | 2.4 | 2 | 18 Aug |
Babumoshai Bandookbaaz | 2.0 | 2.05 | 1 | 25 Aug |
A Gentleman | 5.7* | 4.04* | 2 | 25 Aug |
Baadshaho | 10.4 | - | 3 | 1 Sep |
Shubh Mangal Saavdhan | 2.2 | - | 2 | 1 Sep |
king khan rules,… global superstar of indian cinema
yet another film will suffer on day 1 bcz of poor promos.. trailer was solid bt released way too late
Trailer wasn’t solid. It looked like just any other Imtiaz Ali film. A guy has no clue of life, meets a care-free girl with bubbly attitude. Falls in love. Confused, and later they both realise they’re actually in love. The End.
World’s biggest superstar + iconic director + chart buster music and above all World’s biggest superstar in his best avatar (i.e romantic)… Opening day collections will be record breaking for sure… 35+cr likh ke lo..
I’ll just hope it collects far more than that.
Always huge expectations from SRK.
HE IS THE BEST
I think it will collect in d range of 22crs
#JHMS will surprise everyone
Just wait n watch
#cheers
Yes we watched it’s shocked???????????
good prediction
hope both film do well..
best of luck srkians
-akki fan
That’s sad
Maybe 20+ bcz of Srk
Indicine is a blind hater… How can one predict only 17cr opening day for a movie starring by world’s biggest superstar (having 3.7 billion fans)???
looser 3.7 was in 2007 now it will be more den 5
Maybe 22cr plus collection of first day…. Because of Shahrukh power…
FDFS Every time
Hope its a success…othereise even dwarf film will be in risk…actually I think everyone should follow akki..doing small medium budget films…except aamir hardly anyone can keep their standard so high…
Salman Khan’s standard is higher. Tubelight was a badly made film. Let’s see how much Aamir Khan cashes in with Secret Superstar.
lol Secret Superstar is not a full Aamir Khan film…Thugs will tell you how much Aamir khan can cash in…Aamir is way way big then all others put together
Rce marketing and Srks arrogance of not obeying the suggestion of Trade sites costs jhms big time
RCE should think wat they r doing is suicidal
I am also expecting 17-18 cr. Not good enough for SRK but I will be happy with this start considering the poor response of neutral audience towards this movie. I will be happier if I am proven wrong.
First day – 23 -24 crores
Weekend – 75 – 80 crores
First week – 130 – 135 crores
Lifetime – 200 – 205 crores
Result – Blockbuster
Raees king SRK haazir hai
JHMS’ advance booking response is terrific…SRK tweeted that he gets extreme encouragement seeing mind blowing advance booking for JHMS. https://twitter.com/iamsrk/status/891713677664985089
But hater Indicine is not making any post on JHMS record breaking advance booking.
Hope it scores well at least on opening day and week-end. Rest will depend on content. Even as a die hard SRK fan and as a big fan of Imtiaz Ali films I must say I’m not as excited as I hoped. SRK’s next with Aanand L. Rai could finally be the big blockbuster we’ve been awaiting since CE.
I think it will go FAN way.
Opening will be 18.5 Cr.
Life Time should be 95 Cr.
Verdict – Flop
Indicine ji idhar aap galat ho . Aapne TEPK ka buzz sirf 5 likha hai aur JHMS ka sirf 6. Itna to new heroes ki movies ka bhi nahi hota. According to me Buzz of :-
JHMS = 8 (Opening – 18.5cr)
TEPK = 8 (Opening – 16cr)
@ tiger, abe idiot we are not stupid like you and do unrealistic prediction.how many times Salman films collected 30+ crore on working day ?
BB – 27 crs in Ramadan… Normal working day 30+
Kick – 27 crs in Ramadan again same..
Sultan – Just Partial Holiday 36 crs…
ETT – 32 crs Holiday but during ramadan
But But your actors Highest opener is CE 32 crs on the biggest day (or 2nd) of year….
Salman fans will be more worried than SRK fans.
Even if it flops, it will be SRK’s 20th flop only. Plus it’s gonna flop on non-holiday not solo EID
Aadav, Salman Khan has done 14-15 films more than Srk. And these films are equal to 4 years experience More than Srk. Naturally if anyone does more films, he has more chance to deliver a flop. Besides, Salman Khan has done 10 films with his brothers. And Salman Khan is a family man. So, we Salman Khan fans, understand the high no of flops. Definitely, fans of other stars will criticise us. We have no shame to accept that. And we are proud of Salman Khan delivering 15 blockbusters with tiger zinda hai.
@Aadav you’re so insecure like srk that you could assume that its gonna flop coz deep inside you know that its gonna be flop.
I think indicine u r way too negative about jhms. ….it will open close to 20 crores and then will finish with the lifetime of around 90 crores. ..so don’t spread negativity indicine. ..this one is definitely looking a solid film. .it will watch first day first show….on TV. ..A huge srk fan.
Chalo bhai Flop hogi film
Save your money for TOILET-EPK
Reviews from UAE is coming and everyone saying movie is masterpiece. 4/5 stars from everyone. Movie has too much inside to surprise audience. SRK rocks this time.
@TIGER the real king
JHMS on 3200screens=17cr opening i+WORST PHASE OF SRK
Tubelight=20cr opening on solo release and 4500screens+BESTEST PHASE OF MEGASTAR BHAI
Don’t give excuse of pre-eid, because K3G was also pre-eid.
SRK’s worst phase opening better than Megastar Bhai’s BESTEST phase opening
Salman Khan best phase v Srk best phase:
Kabhi kushi kabhi gum with hrithik, kajol, kareena, big b, aditya chopra as the director in eid release: less than 60cr, adjusted inflation today is 288cr. Footfalls 3.11cr.
And Sultan is 300cr(both by trade/boi as well as producers), footfalls 3.23cr.
20CRS ON THE CARDS MARK IT… ANYTHING LESS WILL NOT COMMENT ON ANY OF THE JHMS ARTICLE..
This is a very important film for SRK and for the industry . Most of SRK’S films in this decade have been underperformers except CE . The promotional strategy of JHMS has been absolutely terrible . But now the focus will be on Content . In this department SRK has failed big time in this decade . If JHMS gets a solid opening it will still need a solid hold on weekdays because now almost all the films are crashing on Monday . Anything above 20 CR+ will be a bumper start for JHMS as per my observation . SRK fans will be happy to see below par opening but massive growth over the weekend . Cheers !!!!!!!!!!!!!!!!!!!!!!!!!!!
It needs more than 160 CR’s to be declared as hit.can srk pull it off?I don’t think so..
Baadshaho will be blockbuster!!!
It will take a 15cr plus opening..
Baadshaho trailer with TEPK ..