Jab Harry Met Sejal Box Office Prediction

Shah Rukh Khan returns to the silver screen for the second time this year with Imtiaz Ali’s ‘Jab Harry Met Sejal’. The hype and euphoria that we usually associate with a Shah Rukh Khan film, which was at its peak with ‘Raees’ earlier this year, seems to be missing this time around.

The response to the advance booking is decent at main cities, but poor elsewhere (by SRK standards). While ‘Bahubali 2: The Conclusion’ is in a different league altogether, ‘Raees’ takes the second spot, followed by ‘Tubelight’. But even compared to a film like ‘Tubelight’, the advance of ‘Jab Harry Met Sejal’ (as of 6PM on Thursday) is much lower barring a couple of cities.

Factors in favour of Jab Harry Met Sejal:

  • Shah Rukh Khan: He remains one of the biggest crowd pullers in the industry, but his stardom will be tested with a film like ‘Jab Harry Met Sejal’. His fanbase extends to every nook and corner of the country, but urban rom-coms like ‘JHMS’ will restrict his pull at tier-2 and tier-3 cities. Yet, SRK will remain the single biggest reason why the audience would want to watch the film this weekend.
  • Anushka Sharma: One of the most popular actresses in the industry today, Anushka’s presence will add tremendous value to ‘Jab Harry Met Sejal’. Her presence in the promos has found appreciation too.
  • Music: The songs have worked, there’s no outright chartbuster but songs have grown on the audience.

Factors against Jab Harry Met Sejal:

  • Promos: When we did the theatre survey towards the end of June, the promos of ‘JHMS’ had received a poor response. The trailer was better received, but it came too late. It’s crucial for films to get their main-trailer right and then make sure it reaches the target audience by screening it in theatres. That’s probably the best and most effective form of promotion. Unfortunately, footfalls in theatres post the release of ‘JHMS’ trailer has been dismal.
  • Imtiaz Ali: The director has his following, but even some of his good films only cater to a small section of the audience. When the budget is high and the lead star is someone like a SRK who commands a pan-India following, his treatment becomes a negative.
  • Release period: ‘JHMS’ has one week to perform before it loses out on screens to ‘Toilet: Ek Prem Katha’. So it either has to get a big initial and cover costs within the first week or carry excellent word-of-mouth to survive beyond the first weekend.

There are other factors like the phase that the industry is going through at the moment. After the ‘Bahubali 2’ madness in April / May, barring ‘Tubelight’ and ‘Half Girlfriend’, no film has even managed a face-saving opening at the box office.

IndicineFBO: Predicting films has become increasing difficult in recent times, what with our accuracy levels dropping quite considerably in the last 3 months compared to the first 2.5 years of IndicineFBO predictions. The Day 1 collections are falling in the range that can be termed as ‘shocking’ and we hope that isn’t the case with ‘JHMS’.

We are going with a prediction of Rs 17 crore for the opening day of ‘Jab Harry Met Sejal’.

MovieDay 1OfficialBuzzDate
Simran2.6-115 Sep
Lucknow Central1.8-115 Sep
Bhoomi3.5-222 Sep
Haseena Parkar1.0-122 Sep
Judwaa 215.5-828 Sep
Ok Jaanu5.64.08213 Jan
Kaabil*11.510.43525 Jan
Raees*21.520.42925 Jan
Jolly LLB 214.2513.2610 Feb
Rangoon6.35.0224 Feb
Commando 24.04.2523 Feb
Badrinath Ki
11.612.25710 Mar
Phillauri4.04.02224 Mar
Begum Jaan3.13.94314 Apr
Noor2.21.54121 Apr
Baahubali 233411028 Apr
Sarkar 33.02.0212 May
Meri Pyaari Bindu2.71.75212 May
Half Girlfriend9.210.27619 May
Raabta6.55.6149 Jun
Tubelight2721.15823 Jun
Mom3.12.937 Jul
Guest In London1.71.527 Jul
Jagga Jasoos8.88.57414 Jul
Munna Michael8.26.65321 Jul
Mubarakan7.25.25328 Jul
Jab Harry Met Sejal17.015.2564 Aug
Toilet: EPK13.013.1611 Aug
Bareilly Ki Barfi2.12.4218 Aug
Babumoshai Bandookbaaz2.02.05125 Aug
A Gentleman5.7*4.04*225 Aug
Baadshaho10.4-31 Sep
Shubh Mangal Saavdhan2.2-21 Sep


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