Hasee Toh Phasee has opened well in cities with average occupancy of around 30% for the morning shows. The opening is lower than Parineeti Chopra’s last release Shuddh Desi Romance, but that film released on lower number of screens.
There are reports that major cities like Mumbai, Bangalore, Pune, Noida, New Delhi and a few others have picked to around 40% for the noon shows.
Dharma had organised several screening of the film this week and the pre-release reports were good (average rating on our review scale is around 3.5 stars). The response from theatres too seems to be pretty good, exhibitors that we spoke to say that the general response from the audience was positive.
For a film like Hasee Toh Phasee, it is important it puts up reasonably good opening day figures, as that will allow the film to grow over the weekend. Looking at the opening, we expect the opening to should be slightly higher than Yaariyaan, which had to compete against Dedh Ishqiya on Day 1.
Stay tuned for more Hasee Toh Phasee box office updates! Meanwhile, you can read our take Hasee Toh Phasee Review