The total views of the Happy New Year trailer has crossed the 1 million mark on Youtube. While most trailers of Shahrukh Khan films have broken all previous Youtube records, the Happy New Year trailer will struggle to go viral for 3 reasons.
- 1. The trailer was first released on Facebook where it has already received about 240,000 likes and 53,000 shares. Facebook doesn’t share the view-count of its videos with the public, so there is no way we can track the same.
- 2. The trailer was released on Youtube about 2 hours later on three major channels – Red Chillies Entertainment (371,439 views), Yash Raj Films (239,922 views) and T-Series (389,763 views). The combined total of the three channels has crossed the 1 million mark. The reason for releasing it on three channels is – Red Chillies Entertainment is the banner, YRF are distributing the film and the music is with T-Series.
- 3. The makers have also been circulating the trailer directly with viewers via direct links and on Whatsapp.
When a trailer is exclusively released on Youtube, the link is shared on social media websites like Twitter, Facebook and is also shared by celebrities with huge number of followers. This helps the Youtube go viral and makes it to the front page of Youtube.
Red Chillies Entertainment have opted for a different way to market and promote their trailer. Which is why we won’t be comparing the Youtube views of Happy New Year with any other film.