Entertainment Saturday Collections: Early Estimate

EntertainmentEntertainment has picked up at select multiplexes on Saturday, but other centres where it opened well on Friday were down slightly. The second day business is likely to be up by around 2-3% which isn’t good enough for the film to recover costs.

Like we mentioned in our box office prediction, Entertainment needed to collect atleast 13-14 cr on Friday and then show decent growth in business on Saturday if it had to have any chance of recovering costs – as Singham Returns releases this week and it would get the widest release for any film this year apart from Kick.

If Entertainment does well in Week 1, it would get more shows at multiplexes when ‘Singham Returns’ releases, giving it a decent chance of recovering its high costs. Unfortunately, the opening numbers are pretty poor and the first weekend business is likely to be around the 35 crore net.

Kick is still doing pretty well at the box office in its third weekend and has collected around 3 – 3.25 crore on its third Saturday (early estimate). The film has now crossed the 220 crore mark. The all india business should be about 225 crore on Sunday, a couple of crores short of the lifetime business of Chennai Express.

Entertainment Box Office Collections

  • Friday – 11 cr
  • Saturday – 11.25 cr
  • Total – 22.25 crore
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