It’s the biggest film of the month, but ‘Dear Zindagi’ releases at a time when the industry is struggling for a success. The ‘Post Diwali’ releases have been dull with ‘Rock On 2’, ‘Tum Bin 2’ and ‘Force 2’ biting the dust. Can ‘Dear Zindagi’ give the industry its much-needed hit? Can the film, riding on Shah Rukh Khan’s star power, get a good initial on Friday morning?
Factors in favour of Dear Zindagi
- The big factor is going to be SRK, his presence should bring in a lot more people to theatres on Friday.
- The young audience love Alia Bhatt. Her last two films ‘Udta Punjab’ and ‘Kapoor and Sons’ did well with the same target audience.
- The promos have worked, it looks like a fun-happy-urban film.
The concerns for Dear Zindagi
- Demonetisation could still have an impact of around 5-10% on film business.
- Music has been a mixed bag, only one song (title track) has become popular.
- Dear Zindagi is a niche film, the target audience is small and limited to a few cities only.
Considering its limited appeal, the costs are on the higher side for ‘Dear Zindagi’. To recover costs, the film has to collect around 65 crore mark and to achieve these numbers and more for ‘Hit’ status, the word-of-mouth is going to be important.
IndicineFBO: We expect ‘Dear Zindagi’ to collect Rs 9.7 crore on its opening day at the box office.
As far as the lifetime collections are concerned, 75 crore seems to be the upper limit for the film unless it finds wider acceptance and does well at ‘Tier 2’ cities.
|Wazir||4.4||5.61||+ 27%, In accurate|
|Airlift||10.9||12.35||+ 13%, Accurate|
|Kya Kool Hai Hum 3||9.3||8.15||- 12%, Accurate|
|Mastizaade||6.1||5.59||- 8%, Accurate|
|Saala Khadoos||2.2||2.19||0%, Accurate|
|Ghayal Once Again||6.4||7.2||+ 12%, Accurate|
|Sanam Re||5.5||5.04||- 8%, Accurate|
|Fitoor||5.2||3.61||- 30%, Inaccurate|
|Neerja||4.3||4.7||+ 8%, Accurate|
|Jai Gangajaal||5.2||5.5||+ 6%, Accurate|
|Kapoor & Sons||5.8||6.85||+ 18%, Inaccurate|
|Rocky Handsome||6.3||5.39||- 14%, Accurate|
|Ki and Ka||6.3||7.27||+ 16%, Inaccurate|
|Fan||21.9||19.2||- 12%, Accurate|
|Baaghi||9.4||11.94||+ 27%, Inaccurate|
|Azhar||7.5||6.3||- 16%, Inaccurate|
|Sarbjit||4.2||3.69||- 12%, Accurate|
|Housefull 3||17.4||15.21||- 12%, Accurate|
|Udta Punjab||8.9||10.05||- 13%, Accurate|
|Sultan||38.5||36.54||- 5%, Accurate|
|Great Grand Masti||5.8||2.5||- 56%, Inaccurate|
|Mohenjo Daro||10.7||8.87||- 17%, Inaccurate|
|Happy Bhaag Jayegi||2.1||2.32||+10%, Accurate|
|A Flying Jatt||8.5||7.11||- 16%, Inaccurate|
|Baar Baar Dekho||9.1||6.81||- 25%, Inaccurate|
|Freaky Ali||2.4||2.5||+4%, Accurate|
|Raaz Reboot||5.2||6.31||+ 21%, Inaccurate|
|MS Dhoni||20.1||21.6||+7%, Accurate|
|Mirzya||4.0||2.2||- 45%, Inaccurate|
|Force 2||5.8||6.05||+4%, Accurate|
|Dear Zindagi||9.7||8.75||-10%, Accurate|
|Kahaani 2||4.5||4.25||-5%, Accurate|