After Players, Tezz and Department, Joker is likely to be the 4th major disaster of the year. The film is an absolute washout on Day 1. The morning shows, as we reported earlier, were as low as 10-15% at places. Infact, a few exhibitors have reported that some shows were cancelled due to very low occupancy.
The film picked up slightly for the noon/evening shows, but the collections remained low. The mass centres have performed slightly better due to the presence of Akshay Kumar and Sonakshi Sinha.
The biggest cause of worry though, is the negative word-of-mouth. The critics have absolutely thrashed the film. On our review scale – we currently have 11 critic reviews – not a single positive review, 2 average and 9 negative.
The writing is on the wall for Joker. The target audience – children and family – is the only glimmer of hope as they venture out to watch films on Saturday and Sundays.
Joker is also likely to be the first commercial failure for Sonakshi Sinha, whose first two films Dabangg and Rowdy Rathore were ‘Blockbusters’.