Released in theatres on 9th August 2013, Rohit Shetty’s Chennai Express has broken almost all records that it set out. The film is one of Shahrukh Khan’s biggest hits after ‘Dilwale Dulhania Le Jayenge’ and ‘Kuch Kuch Hota Hai’.
Chennai Express has also exceeded expectations in the overseas markets, where it is the third highest grosser ever after 3 Idiots and My Name Is Khan.
Coming to the business economics of Chennai Express, UTV and all of the films investors are laughing all the way to the bank.
Detailed info below
- Total investment: Red Chillies Entertainment sold the ‘world rights’ of the film to UTV Motion Pictures, who invested a total of 105 crores on the film.
- UTV recovered around 21-22 crores from individual distributors by selling the theatrical rights of all circuits except Mumbai, Delhi/UP and Overseas.
Recovery (Note: All figures are approximates)
- Music rights: 7 crore
- Home Video rights: 3 crore
- Domestic Distributors share: 125 crore (expected)
- Overseas share: 55 crore (expected)
- Satellite rights: 50 crore
- Total recovery: 240 crores
Overall, Chennai Express is a hugely profitable film for all its investors – UTV, Red Chillies, Individual distributors, theatre owners (who also made a killing from snack/drink sales) and for the industry as a whole. What’s staggering is the fact that UTV recovered its huge investment from satellite rights and overseas share alone – the rest including the record-breaking Indian business of the film and various other rights are a bonus!
Verdict: One of the most profitable big-budget films after 3 Idiots. All Time Blockbuster.