Business Economics of Akshay Kumar’s Holiday

In today’s times, more than the investors and trade, movie-goers are curious to know about the business economics of big films. How much does Akshay Kumar’s Holiday need to collect to be a Hit? How much does it need to recover costs? For how much were the satellite rights sold for? What about the music rights? — We’ve been literally bombarded with these questions.

Detailed info below

Total investment: Reliance invested around 75-80 crore on Holiday. (A reliable source has confirmed that the investment is 75 crore+ and not as high as 90 crore – a figure that has been quoted on various websites) Additionally, around 15 crore was spent on marketing.

Recovery

  • Satellite Rights: 39 crore
  • Music rights: 5.67 crore (Zee Music)
  • Other rights (home video etc): 2 crore
  • India Distributors share: 23 crore (4 days)
  • Overseas share: 5 crore (4 days)
  • Total recovery for Reliance: 74.67 crore

So in short, Reliance has already recovered a major chunk of its investment on Holiday in less than 4 days. The film could go on to be a much bigger grosser, both in the domestic and overseas markets.

Individual distributors have paid very high prices for Holiday. Tax exemptions would have given the film a huge boost, but given the positive word-of-mouth and Monday business (less than 50% drop), all its investors should recover their investment in the long run.

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87 Comments

  • @jc:what’s wrong in my comment? ?i called znmd was best superstar film of this decade. Having said dat there might be better film than ZNMD in 2011-14,but i am saying about superstar films. Do u expect me to call ur ready as best? Even u ask urself, which film of superstars best in those years?and i have mentioned 7 8 names already.

  • @yymithaiwala:i am no one to decide who is superstar or who isn’t. But as many sites,media etc call rk superstar ,i mention his films in dat list. Also,there were no order in my list.
    @loki:seriously i sud mention don2 and jthj there? ?
    @sss:no comments.

  • Holiday is the best movie of the year. Film is trading superbly during week days wich means haters have to hide their faces

  • @nipun u need not to support ur fav star movie instead support our Amir movie. For us zmmd is boring and crap but dch is cult classics even it is average and bore. We Amir fans are more intelligent and know everything about acting. Bottom line
    Whatever our Amir does u all need to agree that it is cult classics.
    Our bhai is biggest mass hero because indicine said even though cinema hall witnesses 5-10% accupency for London dreams, yuvraj etc.

  • @nipun, no arguing dude, you said it is the best superstar film of the decade, and i said the decade ain’t over yet.

    Now you say it is the best superstar film, but no, the best superstar film so far is S26 and OMG, both of Akshay’s.

    ZNMD is just a good movie, nothing great about it. But, since you are hro fan, you think it is somekind a supergood movie.

  • I don’t care weather holiday is an atbb or blockbuster or superhit, for me a hit is a hit end of the day and grossing respectable amount worldwide is big enough to perceive the success of the movie. Remember akshay’s strong point is comedy and action, and holiday is the opposite of that, its a more serious action thriller with terrorism at backdrop, and seeing his serious films can also work and gross over 100 crore is enough to silence his critics that only his action comedy mixed works. special chabbis is another film which fell little short of the hit verdict. for me if holiday released in a holiday it would of gross even bigger with better promotion. I’m sure indicine will also agree with this post. :)

  • rowdy rathore ka tuesday ka collection 2 cror jyada tha holiday sai phir bhi 135 cror ho gaya soch lo yeh bhi running movie hai long time chalegi

  • @jc:hehe i have included both s26 n OMG in my list. And as u said as a hrfan,znmd is best so far of the decade for me. .for rkfans ,it will be barfi. For akkifans,it will be s26. . That’s natural. .also i have seen many ppl(even non-hrfans) calling znmd as one of their all time favs. .bt i haven’t seen many ppl calling s26 as their all time fav.

  • @Sht : acoording to you, srk fans think he is still a king despite giving 4 back to back hits when Aamir & Salman are bombarding BO with ATBBs & BBs. You believe Maya Memsaab & YLJH or Trimurti are all time Blockbusters despite disasters just bcoz your king acted in it !!!!!!!

  • @nipun Both JTHJ and Don2 were critically acclaimed and both earned more than ZNMD. And if you dont inclued these films in the best superstar movies, its because Srk is not a superstar but a megastar.

  • This site has too many crazy fans who lack respect for films starring other stars and simoly go on praising films of their own stars.one will call znmd boring and meaningless other will call mnik flop then another one will say special26 is the best others are overrated and some others will call aamir a flop star before lagaan despite of him giving so many hits before lagaan.pointless argument.and yes nipun the great is the one who always initates this meaningless arguments

  • @arjun kapoor:so u want me to remain silent even when some ppl call znmd meaningless? ? Don’t behave like oversmart!

  • I m xtrmly sorry nipun.I though u had called znmd boring but it was instead called by manas.u were right in defending znmd which was a great film and b.o. superhit

  • HNY will be ATBB
    300cr india
    200cr overseas.

    Bcz
    2weeks free run
    No clash
    Highest no of print
    May be 5500 screens in India and more than 1200 screens in overseas.

  • @sss ur the most logical and sencefully maded crappy person :D by god… So today’s lesson jthj, Don2, dis are better than Znmd Which movie wons all awards for best movie of the year… L0l
    its meaningless, boaring l0l :D what a great people here :D what a mind devoloped in them.. Jthj was best movie l0l :D i shud watch serial of 1 hour encounter which is 100 time btr than jthj story crap story, overacted Don2 which role of Don doesnt suits our overacting king…. That was best movie, that shud placed in best movies of holly like avtaar :D

  • Nd ahead it’s entertainment will be superhit for sure by D help of Holiday success
    then coming soon D atbb ‘Gabbar’
    wait nd watch those
    It’s line of Mac akkian
    must heard

  • it’s a really n truly movie 4 d indian solgrs which has been presented by Akki. Actaully, Akki is a real hero who has given the suggestion 4 Indian solgrs. it will b mostly liked by the indian citizens/solgers bcz these kind of problem is being faced by the indian government or by the world. i would like 2 rate 5 out of 5.

  • I don’t care what u people tells about the film ,I juxtaposition love akshay kumar.
    And I proudly say I m akkian

  • These figures are all fake.. this film is as trash as humshakal and people are not fools to walk in blindly into the cinema hall..its a perfect flop..and that ladies and gentleman is the truth

  • Akshay Kumar is no1 in Bollywood, u can argue wht u wnt, specially the Srk nd Salman fans, but u jst can’t beat Akki in his game, he can deliver 4 films a year after all these years, just think about it, Seriousley doubt Srk , Salman can gve 4 hits on the trot in one calendar , he is in his own league, at least couple of steps ahead of Srk nd Salman. Release ur Srk nd Salmans film on non holidays, let’s c how dey reach 100 crore, or let them release 4 films a year. Sure all will tank, dey r jst doing the same Genre films , and r Akki has done it all. All types. He is the best.

  • Akki is the King. Rest who claims 2 b 1 r the ones who wish 2 b King. Magar jungle mein ek hi sher hai Aur vo Hai Akshay Kumar

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