Business Economics of Akshay Kumar’s Holiday

In today’s times, more than the investors and trade, movie-goers are curious to know about the business economics of big films. How much does Akshay Kumar’s Holiday need to collect to be a Hit? How much does it need to recover costs? For how much were the satellite rights sold for? What about the music rights? — We’ve been literally bombarded with these questions.

Detailed info below

Total investment: Reliance invested around 75-80 crore on Holiday. (A reliable source has confirmed that the investment is 75 crore+ and not as high as 90 crore – a figure that has been quoted on various websites) Additionally, around 15 crore was spent on marketing.


  • Satellite Rights: 39 crore
  • Music rights: 5.67 crore (Zee Music)
  • Other rights (home video etc): 2 crore
  • India Distributors share: 23 crore (4 days)
  • Overseas share: 5 crore (4 days)
  • Total recovery for Reliance: 74.67 crore

So in short, Reliance has already recovered a major chunk of its investment on Holiday in less than 4 days. The film could go on to be a much bigger grosser, both in the domestic and overseas markets.

Individual distributors have paid very high prices for Holiday. Tax exemptions would have given the film a huge boost, but given the positive word-of-mouth and Monday business (less than 50% drop), all its investors should recover their investment in the long run.



  • Just a hit! Come on man Arjun kapoor gave a superhit.Between congratulations for the success and yes ‘it’s entertainment’ looks like a disaster dear akki

  • It’s total investment is 75-80 crs. .but only 90 crs is needed to be a clean hit(only 10-15 crs more dan investment)! I thought it has to do around 100-110 crs to become a hit.

  • What is this rubbish? Jai ho did not get hit tag while doing 120 crores.. Then how could Holiday be called clean hit with 90 cr….this is really unfair. This media has been always anti-salman. Holiday wl be max avg or below avg film

  • indicine i have a Question:
    why zindagi na milegi dobara whit invested around 45-50 crore and total collections 90 crore is just hit not super hit?
    Is there a formula to figure out؟

  • @iNDICINE: such kind of analysis portrays a better understanding of success of a movie. Trend suggest a healthy profit for all stakeholders including viewers. Akshay is still here and we support you as neutral fans. The only actor who gave 4 back to back hits in 1 year, 2007. No khan or kapoors have or will ever produce such kind of achievements. @Floppy….please watch yourself in the mirror

  • when crap films like chennai express and dhoom3 are doing 100 cr weekend and newcomer arjun kapoor/ranveer doing 100 cr films , how can These trade analysts calling holiday’s poor performance phenomenal? they are all fake!!!

  • @Sayed Oye Mama sun….Jai Ho collcted arnd 110Cr not 120Cr…..And it was Sold at record prices……And that was the Reason that it took the Milk out of most distributors……Holiday was sold at a Clever price…..Not too High or Low…….And it will earn more than 115-120Cr for Sure……Please dun b Jealous…..We Akki Fans admit that some of his flicks were a Failure…..So Salman And SRK fans please dun be a spoil Sport and admit thd outcomes of movies of yur Star Actor….Hit or a Miss is all Part of a Superstars Life…..So ryt Now we will Cherish Holidays Success…..You do that wen Kick or HNY becomes a Blockbuster…..!!

  • sure shot hit it will be in 100cr club, better movie than flop ho, crappy express. Crappy new year disaster..

  • dude Majid dont compare holiday with a meaningless znmd. Go 4 holiday if u r a true citizen. It teaches sacrifice 4 country not spain tourism. Kuch logon se jalan ka boo aa raha hain. Hahaha akki ne phad diya.

  • @Haters Like I said for Holiday…..Its. entertainment will be a hit for sure…..Dun underestimate the power of Indian Family audiences…..They will come in numbers to watch a family movie…

  • Akshay will always remain a 60 crore king. Even if he begs the 120 crore population of India personally person by person to watch his film, it still wont cross 60 crore.

  • Here is the updated Bollywood top 15 star ranking based on b.o. verdicts,success rate and b.o. collection-1 aamir 2.srk,salman 4,hrithik 5.ranbir 6.akki 7.ajay 8.ranveer 9.saif 10.arjun 11.emrann 12.varun,john 14.sushanth 15.sidharth

  • Akki is great does about 20 films in 2 years 19 bomb at the box office and one of it crawls to become a hit

  • @manas:meaningless znmd? ? ? ? No offense to akki n his genuine fans. But znmd was meaningless? ? ZNMD is the best superstar film of this decade. I include it in my all time favs list along wid a few like 3i,lootera,veer zara etc. .znmd was the most realistic film. N plz. . I haven’t watched holiday yet. But i can confidently say that holiday will nt be a better film than znmd. .

  • @ indicine what is a budget of holiday. Budget look more than ce then how come it sold on 75 cr. what about print and publicity. Moreover it is doing poorly in overseas. If holiday is hit on 90 cr then 2 state, zmmd, barfi should be blockbuster which did great not only in India but overseas too.

  • @nipun I don’t want to start arguing with u again bcz u r much smarter than me.plz forgive me.I beg u

  • Holiday is a crap film. I think varun dhawan greater than ajay-akki . Main tera hero was better film than holiday . Humpty sharma will collect more than action jackson. Sid’s ek villain will collect more than holiday and action jackson and kick. Sid-varun>>salman> ajay-akki

  • today it will collect near 7 it means it is performing much much better than jai ho… See it will surpass jai ho…

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