In today’s times, more than the investors and trade, movie-goers are curious to know about the business economics of big films. How much does Akshay Kumar’s Holiday need to collect to be a Hit? How much does it need to recover costs? For how much were the satellite rights sold for? What about the music rights? — We’ve been literally bombarded with these questions.
Detailed info below
Total investment: Reliance invested around 75-80 crore on Holiday. (A reliable source has confirmed that the investment is 75 crore+ and not as high as 90 crore – a figure that has been quoted on various websites) Additionally, around 15 crore was spent on marketing.
- Satellite Rights: 39 crore
- Music rights: 5.67 crore (Zee Music)
- Other rights (home video etc): 2 crore
- India Distributors share: 23 crore (4 days)
- Overseas share: 5 crore (4 days)
- Total recovery for Reliance: 74.67 crore
So in short, Reliance has already recovered a major chunk of its investment on Holiday in less than 4 days. The film could go on to be a much bigger grosser, both in the domestic and overseas markets.
Individual distributors have paid very high prices for Holiday. Tax exemptions would have given the film a huge boost, but given the positive word-of-mouth and Monday business (less than 50% drop), all its investors should recover their investment in the long run.