Business Economics of Akshay Kumar’s Holiday

In today’s times, more than the investors and trade, movie-goers are curious to know about the business economics of big films. How much does Akshay Kumar’s Holiday need to collect to be a Hit? How much does it need to recover costs? For how much were the satellite rights sold for? What about the music rights? — We’ve been literally bombarded with these questions.

Detailed info below

Total investment: Reliance invested around 75-80 crore on Holiday. (A reliable source has confirmed that the investment is 75 crore+ and not as high as 90 crore – a figure that has been quoted on various websites) Additionally, around 15 crore was spent on marketing.

Recovery

  • Satellite Rights: 39 crore
  • Music rights: 5.67 crore (Zee Music)
  • Other rights (home video etc): 2 crore
  • India Distributors share: 23 crore (4 days)
  • Overseas share: 5 crore (4 days)
  • Total recovery for Reliance: 74.67 crore

So in short, Reliance has already recovered a major chunk of its investment on Holiday in less than 4 days. The film could go on to be a much bigger grosser, both in the domestic and overseas markets.

Individual distributors have paid very high prices for Holiday. Tax exemptions would have given the film a huge boost, but given the positive word-of-mouth and Monday business (less than 50% drop), all its investors should recover their investment in the long run.

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87 Comments

  • Saale most people dey hav commented earlier r haters to akki movie will be superhit & allr praising it. That’s enough

  • I checked the new song of It’s Entertainment in youtube.
    httpv://www.youtube.com/watch?v=4-Joa2I7fVg#t=130
    Akshay fans are saying “Holiday is already a blockbuster.” LOL

  • thank u director a.r.murugdoss sir u have made akshay darling of multiplex audience and family audience.

  • @Manas, I am not agree with you dear.
    I still have not seen holiday but i know holiday is a good movie.
    we all know that znmd was great,one of the best movie in recent time and also my all time fav film of hrithik.
    i am a die hard fan of hrithik roshan but i love akshay kumar and more than that i love good movies.
    i hope akshay sir always doing good movis like holiday.
    i am still waiting for indicine answer.
    and i am also waiting for first look of bang bang.

  • indicine now dont come up with things like satellite rights, music rights blah blah blah. if you include these things for every movie then no film is a failure. every film recovers its cost through these rights. we are talking boxoffice. budget 90 crores, it should do atleast 120 crores or more to be called a hit. plain and simple.

  • Holiday is trending well. Finaly Murugados wud get his due.. I think the film wud do 120 crs bussines in the end. Akshay is rising to be a serious threat to Ranveer and Arjun kapoor. Finally SRK, Aamir and Salman and Hrithik cud be challenged by future superstar in the form of Ranbhir, Ranveer, Arjun and Akshay.

  • 2 states missed Jai ho Collection by a whisker. However, Holiday ill definitely surpass it. Then kick would cross Holday. Then Bang Bang wud cross Kick. Then HNY wud cross Bang bang. Then PK wud cross HNY. This is how every one wud think but Acc. to me HNY will do bussiness in excess of 250 crs followed by Kick, PK, Bang Bang and Singham Returns. I have 0 % success ration as prediction goes but I hope this time my prediction gets right. My top 10 wud be

    1. HNY
    2. Kick
    3. PK
    4. Bang Bang
    5. Singham Returns
    6. Humshakal
    7. Holiday
    8. Bombay Welvet
    9. Jai ho
    10. 2 States

  • @arjun kapoor:did i say you anything this time? ? Why you posted that comment on me? Was that for me or some one else and by mistake,u wrote my name? ?huhh…
    @babaji:i just checked wiki. .and even i remember that once indicine also called it a superhit.
    @indicine:what’s the BO verdict of ZNMD? Plz,clear everyone’s doubts.

  • @indicine Can you please bring an article comparing Holiday collections and Hf2 collections as it seems to be on the same line!!!
    Holiday weekend – 41.32cr
    Housefull 2 weekend -42cr

    Monday Holiday – 8.02cr
    Monday Housefull 2 -6.5cr

    Please it is my request to the Admin as it will give us a clear picture

  • To all emrann fans,d reason y I put emrann at 11 behind arjun is emranns poor current form.4 of his last 5 films hv flopped at d box office and he hasn’t had a release.in past 12 months.v hv no idea when ungli and mr x will come.also two big hits of emra’vens career ouatim and tdp had him in a second lead to ajay and vidya.

  • good to heard that.
    but Holiday needs to be atleast Hit for Akshey Kumar coz last year he didn’t get a single clean hit.

  • aakkkiiii rocks. proud to be an akkiaann. would die for him. love you akkkkkkiiii bhaaaiiiiiiiiii. u were superb. no words. omg omg. what s solid performance

  • Holiday is awesm movie nd those who think chennai xpress dhoom 3 nd jai ho ws good ad they all crossed 100 cr bt in reality such kind of movie seriously sucks……….. lv fr nd these asshole khans

  • yesterday collection is about 7.5, so its trend iss much much better than so called sallu… It will surpass jai ho.. No one can stop holiday to do..

  • @manas,znmd is good but not best.it’s a totally boring movie I had seen in my entire life.I slept for around 1 hour when the heroes were visiting in car.the climax was not so good.also hr also done little bit overrated act.I think if someone said that film meaningless then it’s totally true,I think poor Indians impressed a lot during DCH which showed holiday in goa now it’s bachelor party in spain also it couldn’t liked by overseas audiences,lol.

    @nipun,in BOI ,znmd is just a hit,kmg is super hit and guzarish is disaster,you can check it.crapiest south remake holdiay is worse than znmd and totally rejected in overseas.

  • @nipun, znmd best superstar film of the DECADE?

    hahaha

    gosh you are really hilarious.

    “i included in my list so it is best” – dude, you are just one another hro fan, and i need not say more.

    znmd is a good film. that’s it. not the best or a cult film, and calling it the best already of the decade, when, for your kind info, we have 6 more years to complete this decade, is simply childish.

  • @indicine,

    You have quoted the promotions cost of Holiday to 15 cr.

    Now, with so much low promotions, if it can cost 15 Cr for Holiday, what was the actual promotions of CE, which was promoted like on every tv channels, radio, every city, most international events and cities etc., and Rohit Shetty himself telling that the promotions have gone over the head.

    I don’t want to speculate, but it easily should have been around 30 to 40 cr.

  • Sum1 said in da comment section said da ZNMD is a meaningless Film.. Wat shud I say 2 dos people… Dey really shud wash der face with Water and eat Dabur Chayampransh to increase der intellect… Holiday is a gud movie in its genre but dat does nt make ZNMD a meaningless 1…. Recently ZNMD is included in Marketing Management course by Spain Tourism Department which showcases how a Movie has helped in increasing in growth in da Tourism Sector of da Country…….. I think Da person who has commented it might think now dat The Spain Tourism department is also Meaningless

  • To Call HOLIDAY a Clean Hit, it has 2 do a theaterical business of atleast 105 crores net or more in INDIA., 90 Crores wud be Called as Average

  • @Arjun kapoor, if it’s about last 5 years then almost agree with you, but if it’s about whole carear according to me are :
    srk>salman>aamir>Hrithik>akshy
    aamir is much much smaller, i know some people who call srk a leap year bb actor, but they don’t know that aamir khan himself is a leap year hit actor.
    @nipun, but best films are:
    Znmdi>S26>OMG>Agneepath>Talaash
    according to you ranbir is a superstar, lol.
    but if it’s about most critically acclaimed Films in last 5 years from 2009 to 2014, then they are:
    Mnik(rated as 3.75/5 by all critics)>3Idiots(3.69/5)>Znmd>S26>Omg!

  • Indicine it is theatrical run of the movie due to which got tag of hit, average or other, music rights, satellite rights etc are just bonus for producers but theatrical run is neccessary for a movie to become hit.

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