Veer is Salman Khan’s most ambitious project to date and the film produced by Vijay Galani and presented by Eros Entertainment, has a lot at stake when it releases worldwide on January 22nd 2010.
According to Eros, the official budget of Veer excluding the marketing expenses is around 40 crores. A further 5 – 10 crores is expected to be spent on aggressively marketing the film, right up to its release.
The budget is undoubtedly on the higher side, but with mass-appeal and enough buzz since the release of the theatrical trailer, Veer is likely to break records during its initial weekend.
Veer directed by Gadar Ek Prem Katha director Anil Sharma, releases on the same day as Ram Gopal Varma’s Rann starring Amitabh Bachchan.