Beginning of the end of a phenomenon called Shah Rukh Khan?

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I’m sure this is a question that would be asked often. Yes, the last 3-4 years or so have not been great for Shah Rukh Khan. And when I say ‘not been great’, I mean by the high standards that the superstar has set for himself. Yes, I may buy the argument that he may be going through a ‘bad phase’. Yes, his films have not been able to cross the box office figures of Aamir Khan and Salman Khan. Does this mean that he has lost his charm or the box office pull which he has enjoyed for 23 years. HELL NO.

As people these days only look at the box office figures of stars to judge them, let’s have a look at the figures of some Shah Rukh Khan films in recent years:

  • Dilwale- 148 crores
  • Happy New Year- 204 crores
  • Chennai Express – 227 crores
  • Jab Tak Hai Jaan – 121 crores
  • Don 2 – 112 crores
  • Ra One – 125 crores

I’m not even talking about overseas collections here as it is futile to discuss this. The simple reason being, it has been SRK who took Indian films to a global platform with films like DDLJ, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham. Till a few years back, people would know about Hindi cinema due to SRK. It’s only the last few years where we see that his films in the ‘domestic market’ are underperforming.

SRK's selfie with his gathered Fans outside Mannat

SRK’s selfie with his Fans outside Mannat

In the overseas markets though, he stamps his authority all over. Even a film like Dilwale, which is not considered to be a great film, is among the highest overseas grossers of all time. Okay, people may argue that the SRK-Kajol factor surely helped. But to what extent? It was competing with Star Wars (a big franchise) and our very own Bajirao Mastani. Still, it opened big.

Coming back to the point, his films in his ‘bad phase’ earn more than many stars’ films in their ‘good phase’. To shed light on this, the highest grossing film of Akshay Kumar (Rowdy Rathore) earned 134 crores. Ajay Devgn’s highest earner (Singham Returns) was 140 crores.

My question is, isn’t it too early to say that Shahrukh’s career as a lead actor is waning? To put this into perspective, the opening day collections of his last 3 movies were excellent if not record breaking. Dilwale earned 21 crores with clash. In comparison, last Christmas, PK earned around 27 crores. It was directed by Rajkumar Hirani (who, by the way, has a huge following of his own). It brought together the Hirani – Aamir combo. But still it didn’t open Huge (by Aamir’s standards of course). If it wasn’t for the clash, Dilwale had a good chance to earn 6 crores more out of the 12 crores earned by BM. Let’s not even talk about Happy New Year and Chennai Express. They were record openers earning 44 crores and 33 crores respectively.

In no way am I comparing the two stars. I’m just giving the perspective. The point I’m trying to put across is that isn’t it too early to lose hope and say that SRK’s career is waning? His upcoming releases looks promising. It marks the return of SRK to content-driven cinema. We do know the magic he creates when we get to see SRK the ‘actor’ (read Chak De India, My Name Is Khan, Swades, Kal Ho Na Ho).

This article is not written to defend him in any way. The simple reason being, he is too big a star to need it. By writing this article, I just want to say that it may be too early to say that his career as a lead actor is waning or Dilwale is his ‘Mrityudaata’.

Indicine Username – Kingo, Rocko (Real name: Aditeya)

Disclaimer: This article is a guest post by a reader of Indicine.com. The views, opinions and positions expressed within these guest posts are those of the author alone and do not represent those of Indicine.com.

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193 Comments

  • @mohit, well said bro ….
    @challa, you rocked with that comment bro ….. @phenom well said bhai keep rocking ….!!!!!!!

  • Like I said earlier, This excuses and that excuses

    Like it or not, Srk name is over now

    Rulers of Hindi Cinema based on last films
    1, Aamir :: 348 Cr
    2, Salman :: 213 Cr
    3, HRITHIK :: 181 Cr (Clash/Last Two Weaks Darkest PERIODS)

    4, SRK :: 147 Cr (Clash)
    5, Akshay :: 128 Cr

  • @Indicine……..Why this kind of Article??????? ……….Only to increase Fan War ……….or showing your love towards SRK and his Fellow fans……..

    Kindly Post articles only related to Films………Not about star’s Life…………

  • @Sunny makkhiholic
    Akshay not get any biggest festival holidays ??? ha ha joke… He is Also get 2009 Diwali & x-mas and 2010 Diwali… but none of his movies worked well….
    First tell your Akki to surprass Non holiday collectoin of Ranbeer… then talking about festive release…

  • @ kaali – actually i knows srk was baadshaah of crap movies like maya memsaab, trimurti, army, raam jaane, koyala and many more that too with good team. salmans many flop films genrate higher footfalls than over rated srk. jai ho was semi hit and average grosser do you know its footfalls?

  • Don’t worry srk fans

    SRK’s
    Fan & Raees will surely be flop at BO

    You all srk fans gave up too soon , there are lots more flops coming on srk way

    Srk needs clearance from fans

  • It is nothing more than an excuse. Just stop to giving excuses
    .
    Average of Last top 5 hits Salman
    .
    – PRDP – 215cr
    – bajrangi – 321cr
    – kick – 232cr
    – jai Ho – 112cr
    – dabang – 150cr
    .
    Average of Salman =1030cr/5= 206cr
    .
    Average of last top 5 hits of shahrukh
    .
    – dilwale – 147cr
    – hny – 205cr
    – Chennai ex. – 227cr
    – jthj – 121cr
    – don – 112cr
    .
    Average of shahrukh= 812cr/5=162cr
    .
    Salman’s average is greater than shahrukh khan.
    .
    And upcoming films of shahrukh, Fan and Raees will not going to cross the average of his own 162cr.
    .
    Facts will never die.
    .
    Don’t give excuses bro

  • srk fans don’t have excuse so only thing they can do is disliking my comments but fact never changes. kind of movie he did were mainly emotionless romance where he romance with girls even without a strong reason. a girl who is ready for marriage with salman suddenly ready with his old classmate in name of love can accepted by class indians but we normal people can’t afford money which we should spend in two marriages. most of his movies were brainless. what kind of movie he is doing is not more than torture if you wanna torture anyone just show his srk’s movies.

  • dilwale collection is better than akki or ajay’s biggest grosser only because media gives footage to srk way more than akki or ajay. So comparing srk with ajay or akki is not right. Then comparing pk(songs having no appeal) opening with dilwale(great songs+kajol+varun for great opening)opening is not correct. raju has following but that does throng on the first day to theatres compared to rohit shetty who also has following to increase the opening day number. Yes without clash dilwale would collect 22+6=28 or more on opening day but raju’s film is not intended for a thirty crore opening day. Yes i agree one point that srk still has great following which,if put into box office number,would easily cross hundred crore. But that does not mean he is giving tough competition to salman or ak. everyone is talking about srk’s content films. I have great analysis for this. Lets talk about last few content films of srk. In last ten years(2005-2015) srk has given content films like chak de india,rab ne bana di jodi, my name is khan, don 2. The first two became blockbuster but not huge like three idiots or bajrangi bhaijaan. In fact they are termed not so high budget films. If the budget of these two films were not controlled like airlift,they would have been called superhits. Or i would say at that time the margin between superhit(60crore) & blockbuster(70crore) was just ten crore. These two films were somehow able to cross this margin. So clearly these two films were far away from a record grosser like three idiots or bajrangi bhaijaan. For my name is khan it is considered a hit but it made distributors lose money. If a content driven is not profitable,then the value of the content becomes less. For don sequel,it was a sequel of a hit film & a solo release at xmas apart from content. So if this don sequel makes less than ready(without edx),we should understand srk is not a megastar like salman or ak. Then if i talk about footfalls,it is way less than salman or ak as far as content films are concerned.

  • i am sure footfalls of akki and ajay’s movie are also more than srk’s movies even their smaller scale movies. media overpromote this self obssesd over actor that’s why other actors don’t get much publicity they desrves actually. media usually don’t talk about footfalls because their main target is high society peoples who buy their books appreciate their views. rest of india and threir choice is useless for them that’s why they gives lower rating to comedy, action movies even when content is strong.

  • I don’t know why indicine always favor Khan’s wherever you don’t post much about akshay ,Ajay,.etc

    I don’t know why you would post this article .

  • Srk is King and always be a King…
    He never face Salman and Aamir types failer in his entire life.
    While Salman face a big failure between Tere Naam and Dabangg success. And he face a failure like Jai Ho.
    Aamir Khan take 18 to 24 months to make a movie ….actually he tried very hard to make a good movie and good movie take time and talent of all members of are the parts of the movie.
    Even Sanjay Dutt can make Pk or 3 Idiot type movie a ATBB.
    If Aamir is so talented and Big Star than why his movie Talash and Dhobi Ghat not make a 100+ cr movie????
    Salman do a only good movie after Tere Naam is Bajrangi BhaiJaan and that too is not his movie only.

    Srk’s last good movie is MNIK and Don2 ….CE is entertaining and do good business but it is not a ever green movie.

    Ra.One is an experiment movie for Bollywood.

    Srks Happy New Year do good business but it not impressed to all.
    And last Dilwale not good as CE but with Clash and protest it collect more than Jai Ho,Talash,and Don2.
    And worldwide more tha 400+ cr
    Dilwale beat Salmans Godfather’s movie PRDP worldwide.

    Imagine if Salman or Aamir star in Dilwale and face clash with protest than they can’t pass 90cr.

    That’s why The Legendary Megastar King Shahrukh Khan Ultimate Megastar of Indian Cinema who rule World too.
    And Srk will prove it again with Manish Sharma’s FAN
    Rahul Dholakia’s Raees
    Shinde’s Walk & Talk
    Anand L.Rai’s Dwarf
    Imtiyaz Ali’s Next
    And Farhan Akhtar’s Don3
    .

  • @ indicine please dont compare srk’s films with akshay or ajay’s films, srk all films are festive release and budget is way too much, if raone collected 125cr its budget was also 125 crores same with chennai express, hny, dilwale where budget was almost 100 crores or more

  • @Aamir Haters
    only in your dream aamir has less fan base. Aamir khan is the most respected mega-star of Bollywood. After Amitabh it is aamir who is a mega-star, after Dilip Kumar it is aamir who is a living legend. He has immense fan following across the globe. From small kid to granny everybody loves aamir. Only in social media he has less fans than salman. About shahrukh, he is nowhere close to biggest mega-star aamir khan. In terms of popularity, fan following, mass appeal.
    1 Aamir khan
    2 Salman khan
    3 Hrithik roshan
    4 Akshay Kumar
    5 Ranbir kapoor
    6 Ajay devgan
    7 John Abraham
    8 Ranvir/ Varun
    9 Rajpal yadav
    10 Shahrukh khan.
    Fact of the universe.

  • I remember SRK as the only actor who has been compared with each and every actor, as if SRK is the class topper and rest are trying to achieve his position.
    From legendary Big B to Ranveer Singh all actors have been compared with SRK.

  • @fasal kerala,marigold 1 crore ,dulha mil gaya -40 lakhs (boi).after k3and bang bang ,hny is the movie with highest difference betn trade and official figure.

  • ya…its an End(hny,dilwale,c.e era end)…New SRK era going to start on this april 15th…..dear haters be scared be very very scared….

  • As usual every SRK fan only see dreams and enjoy it. for ex – they predict 400 crs and 300 crs for every film but it end up collecting half of it….
    And hence it’s not a new story to predict Fan and Raees as 300 & 400 crs in domestic.

  • The Contents and Casts-Crews of Years Old Salman Khan films like Bodyguard and Dabangg 2 are way better than Ram-Lal Dhobiwala. That’s why they did more business than Dhobiwaale..

  • imtiyaz – if u r saying that a film with budget of 60 crs collected 110 crs as failure then what should we tag those films which collected less than its budget or or similar to its budget or only less more than of its budget ? no need to give any example bcz except CE the story are same for SRK starrer from 2009 to till now.

  • imtiyaz – u don’t have any sense to explain anything. on 1 point u r saying that Even Sanjay dutt can make PK and 3 idiots blockbuster and on the other hand u r saying that Salman did good film only BB after Tere Naam… LOL. then according to u Salman is the mightiest actor in bollywood bcz his worst films do double of what srk’s good film does.

  • JUST WAIT FOR FAN…guys. it will be earn big… first film to cross 250 crore. in non holiday…those who want to laugh plz laugh. but we will laugh after 15 APRIL…. also FAN TRAILER is amazing. I can guarantee it . just wait for 29th FEB . #Kaali

  • Srk started his career in 1992 and has clean hit movies in 92,93, 95,97,98 and he had no hits in 1994 ,1996, 1999 -3 years out of 8 years while salman had no clean hits in 1992 and 1993 only out of 10 years( boi).

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