Beginning of the end of a phenomenon called Shah Rukh Khan?

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I’m sure this is a question that would be asked often. Yes, the last 3-4 years or so have not been great for Shah Rukh Khan. And when I say ‘not been great’, I mean by the high standards that the superstar has set for himself. Yes, I may buy the argument that he may be going through a ‘bad phase’. Yes, his films have not been able to cross the box office figures of Aamir Khan and Salman Khan. Does this mean that he has lost his charm or the box office pull which he has enjoyed for 23 years. HELL NO.

As people these days only look at the box office figures of stars to judge them, let’s have a look at the figures of some Shah Rukh Khan films in recent years:

  • Dilwale- 148 crores
  • Happy New Year- 204 crores
  • Chennai Express – 227 crores
  • Jab Tak Hai Jaan – 121 crores
  • Don 2 – 112 crores
  • Ra One – 125 crores

I’m not even talking about overseas collections here as it is futile to discuss this. The simple reason being, it has been SRK who took Indian films to a global platform with films like DDLJ, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham. Till a few years back, people would know about Hindi cinema due to SRK. It’s only the last few years where we see that his films in the ‘domestic market’ are underperforming.

SRK's selfie with his gathered Fans outside Mannat

SRK’s selfie with his Fans outside Mannat

In the overseas markets though, he stamps his authority all over. Even a film like Dilwale, which is not considered to be a great film, is among the highest overseas grossers of all time. Okay, people may argue that the SRK-Kajol factor surely helped. But to what extent? It was competing with Star Wars (a big franchise) and our very own Bajirao Mastani. Still, it opened big.

Coming back to the point, his films in his ‘bad phase’ earn more than many stars’ films in their ‘good phase’. To shed light on this, the highest grossing film of Akshay Kumar (Rowdy Rathore) earned 134 crores. Ajay Devgn’s highest earner (Singham Returns) was 140 crores.

My question is, isn’t it too early to say that Shahrukh’s career as a lead actor is waning? To put this into perspective, the opening day collections of his last 3 movies were excellent if not record breaking. Dilwale earned 21 crores with clash. In comparison, last Christmas, PK earned around 27 crores. It was directed by Rajkumar Hirani (who, by the way, has a huge following of his own). It brought together the Hirani – Aamir combo. But still it didn’t open Huge (by Aamir’s standards of course). If it wasn’t for the clash, Dilwale had a good chance to earn 6 crores more out of the 12 crores earned by BM. Let’s not even talk about Happy New Year and Chennai Express. They were record openers earning 44 crores and 33 crores respectively.

In no way am I comparing the two stars. I’m just giving the perspective. The point I’m trying to put across is that isn’t it too early to lose hope and say that SRK’s career is waning? His upcoming releases looks promising. It marks the return of SRK to content-driven cinema. We do know the magic he creates when we get to see SRK the ‘actor’ (read Chak De India, My Name Is Khan, Swades, Kal Ho Na Ho).

This article is not written to defend him in any way. The simple reason being, he is too big a star to need it. By writing this article, I just want to say that it may be too early to say that his career as a lead actor is waning or Dilwale is his ‘Mrityudaata’.

Indicine Username – Kingo, Rocko (Real name: Aditeya)

Disclaimer: This article is a guest post by a reader of Indicine.com. The views, opinions and positions expressed within these guest posts are those of the author alone and do not represent those of Indicine.com.

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193 Comments

  • I don’t think srk has bad last 3 years . Infect he has better years then he was having during 2009 to 2012 .

    It’s just Amir khan has move way ahead . Salman’s movies collection is very similar to SRK .

    Last 3 movies of srk :-
    Dilwale 145
    HNY 175
    Chennai express 222

    While salmans :-
    PRDP – 185
    Kick – 227
    Jai ho – 112 .

    Srk’s last 3 movies collection is better then Salman’s last 3 .

    I hve not included bajrangi bhaijjaan because it’s best WOM movie in last 10 years . Even srk can give 300 cr if had similar wom like bajrangi bhaijjaan.

  • The biggest problem of Shahrukh is he always praise himself. I’m the king, Baadsha, jungle ka sher blah blah… The most disgusting part is In Upcoming movie FAN he says Duniya ka sabse bada superstar ka sabse bada fan. Here again he praise himself. Shahrukh ka sabse bada fan shahrukh himself. Lol

  • Till 2012 Akshay was ahead of srk ….
    His non holiday grosser Rowdy Rathore back then collected more than srk much awaited jthj ….!!!!
    So don’t worry those days will be back again…!!!!
    Housefull 3 …!!!

  • I m sure that king khan SRK will Rule All decades without any support… Also He is Achieved All time superstar Tag.. He is the king of All decades… when he is going to his bad phase he Always included with Top 3..
    And also his bad phase he is giving 400 cr movie(dilwale)….
    Really SRK is the landmark of indian cinema…
    other case of lallu & Fanless Aamir they are not huge all time superstar like Srk…
    lallu with his struggling days he is not included in Top 5…And he is doing so many disaster crap movies between 2005-09… Also fan less Aamir is nothing without content & X-mas… He is famous only about film content… When Aamir doing back to back content less movie he is not included in Top 5… Also Aamir and salman debuted with godfather… but SRk is a self made Actor…
    Huge Respect for SRK…..
    Proud to be ur fan…..
    Duniya ka Sabse bada superstar ka sabse bada Fan
    #Fasal kerala….

  • Why you always do gungaan of khans only?

    Did akshay got any festival release in last 5 years ? Then how can he give similar collection like khans .

    Rowdy did 135 in just 2400 screens on non holiday. Way more then srk’s jthj which release on diwali.
    Akshays sequel of housefull did more then srk’s Christmas release sequel of don.

    Akshay has again rise by airlift so I hope u will not wrote things which show khans r way bigger star then akshay kumar.

    Don’t forget u himself said 3 festivals are biggest heroes .

    If housefull 3 Release solo on Christmas. It will beat chennai express collection. Damn sure . Yes sequel factor but khans all movies r big movies because of high budget nd 1 movie per year nd housefull 3 will be equal to them in terms of buzz nd scale .

  • King khan with his bad phase 142 cr (dilwale)
    lallu with his bad phase 1 cr ( marigold ) All time disaster…..
    Fan less Aamir with his bad phase ( mangal ) Disaster…

  • srk is really overated.
    phenomenon world shoudnt be used for srk because he never give record breaking films in his prime also.
    he was consistent like no other but he is not that huge to call him megastar.he is a superstar only.

  • Disaster king Salman & Fan less Aamir they both Achieved huge disaster… but non of Disaster in king khan name… power of king khan….
    my prediction for Four movies…
    1. Fan 200 cr
    2. Raees 250 cr ( with clash )
    3. Loltan 150 cr ( with clash )
    4. mangal 2 150 cr ( without x-mas 100 cr )
    This year only for ultimate megastar king khan…
    #Fasal kerala

  • This phenomenon will never end for me,in case its ends then it means that my relationship with bollywood is over-My attachment with the bollywood is due to one and only SRK-And I can see him reclaim his top spot in 2,3 years-I believe that he needs to 2,3 release to get the trust of multiplex audience-His last few movies opened big but didnt sustain just because it didnt get appreciation from multiplex audience-I hope Raees-FAN-Guari SHinde next is going to do this-Once that happen he will right at the top again

  • After 2016 So many people will saying that
    Beginning of the end of a
    non Actor called Salman khan ?
    Beginning of the end of a
    Fan less Actor called Aamir khan?
    #Fasal kerala

  • Rohit sharma hit 2 double centuries one of them is 267 where GOD SACHIN has only one double(200) and much less than Rohit but it doesn’t make Rohit the legend or Greater than Sachin similarly AAMIR N SALMAN may have more boxoffcice succes but it doesn’t make them LEGENDS there is only one legend SHA RUKH KHAN

  • He is a fading star which is about to explode as its energy stored has run out or a star about tobe swollen by a giant black hole.. Thats it. It will never rise again! Period!

  • 2010-14 Is akshays bad phase, that time rowdy rathore relised and its collection is greater than all srk filims that time. Welcome, Singh is king etc are relised in akshays good phase, Were sik trash all opening record created by srks evergreat oso. Welcome and oso differance is only 7 Crore, If clash not happened then welcome becamed the highest grosser of 2007. 2007 Is the best uear of srk in his whole career and akshay give deadly competition to him on that year.
    If you are a fan of srk, then respect and salute him.
    Dont downgrade other superstar for increase srks starvalue, because all superstars have their own capabelities.
    Srk never do stunds and comedy like akshay and he never get 2 National awards like ajay.

  • I think future superstars will be (2016)
    1. Megastar SRK
    2. Hrithik roshan
    3. Ranbeer kapoor
    4. Ranveer sing
    5. Vsrun dhawan

  • Inspite of working with top director ,top heroine ,top starcast one film a year ,masala genre srk fails big time , just compare it with salman khan film you will find more negative points than positive, works with any director ,any star cast ,gets negative reviews and still film is blockbuster … On other you see srk does huge marketing also and still struggling a lot today for superhit film

    salman khans average performer jai ho equals to akki 2nd highest grosser airlift. Salman khan name is enough , all star needs good director ,banner ,gøod script , huge no. Of holiday but still lacks to compete with salman khan ,you know why because he is salman khan , and if haters not belive just wait this eid sultan will shut your mouth just what bajrangi bhaijaan did , and coming to srk lets see how his film fan and raess fare on a real note its not looking a highest grosser film mark it ….

  • BOx office collection doesn’t matter
    It matters only for typical bhai fans and some bhatke huye SRK fans .For general fans it doesnt matter.SRK is a great actor and he proved in DDLJ Mohobatte MNIK CDI Devdas movies why he is the ultimate king of bollybood ..king of romance
    Instead of defending him in BO matter you should praise him for his acting talents related article that what he did in his past movies ..

  • I Think future superstar will be (2020)
    1. Megastar SRK
    2. Hrithik roshan
    3. Ranbeer kapoor
    4. Ranveer sing
    5. Varun dhawan

  • @kingo, excellent brother !!!!
    If I have to choose the actors based on their acting skill , most doubtlessly it would be none other than srk ….
    Here are the reasons ;
    Many consider Aamir khan the perfectionist when it comes to quality cinema and his acting ability no doubt he is great in that particular position . But can we ask why did he reject Darr ???
    Was he a very popular actor during that time , of course no , he wasn’t at all !!!
    He thought it could detriment his stardom
    Let me state it more simply, he thought it would be a very wrong way to do anti-hero role when he wants to remain hero in the rest of his career …
    Obviously, srk took it and he made yrf extremely popular with his ghazab acting
    Ironically, Darr was the only movie which paved the roads for overseas market and made it popular by collecting more than $ 1 million dollars … many might claim that hahk did well in overseas for the first time
    To be really it was Darr not hahk …!!!!
    When it comes to acting ability srk comes on the first position then Aamir and Ajay .
    The only bad luck which has been with srk is his bad choice of movies for the last 4 years … hny, dilwale and Chennai express were really bad movies with no content with no story to tell that’s why they couldn’t sustain well over the weekdays .
    Srk is a legend in the eyes of bolly industry
    We all love him countlessly and we all ( his die hard fans ) want him to do content-driven movies in the rest of his career and
    Avoid working with Farah khan , rohit shetty yrf etc ….!!!!!!
    Just imagine if he had accepted to do 3 idiots then what would have happened !!!
    Again wishing the legend best of luck to his upcoming movies Fan and Raees !!!
    Personally, Fan and Raees are the most important movie ever for me ….not for box office figure ..!!
    Love u legend khan !!!!!!!
    Expecting Fan to shatter every existing records in overseas even pk’s record .
    I hope the trailer of fan gets earth shattering response similarly takes box office by storm and run extremely well in a long run …..!!!!!
    Records r not important for me but I want to see him in the top spot ….!!!!
    Love a lot from javed !!!!!

  • This eid…
    All class & intelligent Audience will choose King khan Srk… Raees
    All Criminal behavior Audience will choose non actor lallu… Loltan

  • Yeaaahhhhh very well written by kingo…….i agreed that SRK iS TOO BIGGGG….to say he is over……and this bhaitard fan writing comments without reading the post is just disgusting…….Fan and RAEES will bring back the Master of acting him self…….the king khan …..aka SRK …..LOVE LOVE LOVE ????

  • Srk was on top only from 2001 to 2007.. 90s and now it’s salman ruling.. It will be very hard for srk to beat salman n aamir

  • We can judge SRK by the people who visit Indicine & reply to his articles how big he is, no questions to be asked. He stardom never gonna end till he dies.. People love him, he is not just a superstar he is a Worlds Global Superstar..

  • In all honesty it is not even zero fair that
    Only srk’s movies have clashed with other biggies at box office …
    Lallu and Aamir have been very lucky so far that they have not experienced this state …
    Let him ( Lallu ) taste clash on this Eid so that he and his brainless junks come to their senses that how bad it is to face a clash ….!!!!
    Honestly, if Dangal doesn’t clash with baahubali then mohenjo daro shouldn’t face either …!!!
    I want srk to release his future movies only on Eid and Christmas not Diwali …
    We will see who is the pillar of bolly this Eid …
    I hope both movies get equal number of screens as well as shows …
    There should be no controversy at all ..
    Then we will come to know who is the baap of bollywood industry !!!!!!!!!!!!!!!!!!

  • @Deadpool 2.0
    plz Again warning for All makkhi fans.. don’t try to me bash Akki…
    in 2012 when Audeince was choosing more masala entertainer… That’s y Rowdy rathor collected above 130 cr… And also jab tak hai Jaan is a non masala movie it collected 120 cr with clash…
    in your logic till 2015 Kangana was ahead of Akki…
    Twmr collected more than Akki movies….

  • Wow just see the comparison of all loöngi fans logic , considering footfalls excluding bajrangi bhaijan, comparing opening of a non holiday film with holiday film, just showing their cheap mentality , what about your haklu khan why you always barking king ,consistent when he unable to compete with salmir just go to hell haters , just wait and see your real aukaat he will take more 5 years to reach salmir even it looks impossible for hakla khan now. This falls claim and excuses keep ur self it will act as burnol for you all ,till then just burn and this article proves that how loongifans are burning …

  • Akshay will be again in top 3 by giving continously 3 Superhits…srk nd salman will be also there nd Amir will our because dangal will flop ..

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