Amitabh Bachchan replaces Aamir Khan as face of Incredible India

Legendary Bollywood actor Amitabh Bachchan has replaced Aamir Khan as the Brand Ambassador of ‘Incredible India’, a campaign by the Tourism Ministry of India.

Big B is expected to officially sign as the face of the Incredible India campaign in a couple of days from now.

Bachchan was chosen after Aamir’s contract McCann Worldwide advertising agency ended earlier this week.

Earlier today, Aamir had released a statement which read “It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

Source: ABP News

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91 Comments

  • Amitji the best n aamir khan got Wat he deserved watched all his movies frm rang de basant till pk except Dhobi ghats.
    Still remember dil wen I was kid watched in 1990 with family..
    Don’t think I ll watch any of his movies now as he want to leave my beautiful country. Jai ho indian government good decision… Applause.

  • @Anand But weren’t you the same person who was pleading people to boycott dilwale and felt srk insulted the nation.Now you’re claiming india to be intolerant.How could somebody be so stupid and such a hypocrite?
    #TypicalBhaiFan

  • @Javeda, and what about the paltu maar khan who is not even man of his own words by making a U Turn on his own comment? You loser
    fan of loser star.

  • @buddha ka ullu:
    At first read #mohit and many others comments. They clearly said its a government decision and praised government for this. So what’s wrong if I said it’s a government decision??? Why don’t you reply them too???

    Did I say anything against great Amitji or any religion??? I challenge you if you can show a single anti Hindu comment of me I will leave #indicine forever. Can you explain how does criticising government become an anti nationals or anti Hindu activity??? Is the government for Hindus only???

    If I am an anti Hindu as you blind Buddha is trying to prove then WTH I support Salman (who practices each & every puja) Ajay devgan etc and bash a true Muslim srk whole the day???

    BTW, you are an anti Islam religious fringe and I can prove that with your so many previous comments. Even sometimes you shares some links of Hinduexistence, Hindusurvival sites…

  • @asad your comment just shows how big of a moron you are idiot..

    We have far better things to do in life then watching pathetic khan movies …Khans wont skip bollywood but we will kick them out of bollywood. There are no shortage of talented actors in bollywood (Hrithik, Akshay, Ajay,Ranveer, Varun…). And there are new comers too…so bollywood will be a lot better with out khans….Do you think people will watch useless 50 year old khans??? People watch movie for good content not for some pathetic khans as you think idiot….wake up!!!

  • Good choice. I saw this coming after Intolerance remark. Honestly speaking if Aamir continued to be brand ambassador, people won’t take the campaign seriously. Every good thing come to an end, it’d indeed a proud moment for Aamir to represent that campaign long time successfully.
    Wish Aamir didn’t said those words about intolerance of India, he has made many haters and hurt feeling of many Indians.

  • So sad to see that people without seeing his interview and reading his statements have branded him traitor or anti-national.
    .
    Aamir took India to oscars and BAFTA, he made a show called Satyamev jayate by refusing film offers.
    He always made quality films unlike other actors.
    All that was for nothing. Bcoz this ehsaan faramosh desh thinks Aamir should be grateful for their meherbaani. As if Aamir’s hardwork, dedication and sincerity didn’t play any role.
    Sad that this nation terms every individual who speaks up against the govt as a traitor.

  • @xzone kejriwal is one best cm that Delhi has ever seen ……. Pls do your research before talking shit about AAP ……. We delhites are proud to have a cm like him …
    Don’t run into trp hungry media created stories..

  • @Chamak Challu, I called SRK a Deshdrohi and people to boycott Dilwale not because he gave a statement on intolerance but because he seems like a close friend of Hafiz Saeed. I’ve rather supported SRK when he gave the statement. Go and check those articles.
    Hypocrite are those who take complete U-Turn from their earlier statements. E.g. your icon on the statement of intolerance!

  • @xzone…..welcome back….now how r u?… how is life going after the debacle of dilwale?… is everything ok with u?…. how is ur mental condition now? still frustrated?…. and bro plz take care of urself till fan releases….bcoz u should be ready to get bashed from us when fan becones flop

  • @mera ghulam:
    Hahahaha…. You are advising me to do not bring politics here. Fine, but can you explain what is this??? http://www.indicine.com/movies/bollywood/arvind-kejriwal-watches-wazir-with-farhan-akhtar-and-aditi-rao/

    Hypocrite attention seeker get well soon.

    And yes I hate that jumla party and its owner. Because during parliamentary election Bhai openly supported him and campaigned for his party. But at the time of Yakub memon controversy these cheap people tried to make lots of troubles for Bhai. Hence I hate those namakharam politicians.

    @challu:
    Check this http://www.indicine.com/movies/bollywood/srk-talks-about-growing-intolerance-gets-support-and-criticism/
    Most of the Bhai fans (including #anand) were supporting srk and his statement. But later after his several U turned statements Bhai fans started criticising him.

  • @Tiger how can you say SRK is true muslim? Gouri follows hindu religion n his kids follow both religion his young son name AbRam is mixer of muslim-hindu unlike amir who forcefully saying his two hindu wife follow islam as well as kids. SRK is above religion true Indian n Human

  • Although Amitabh is one of the greatest Indian actors but he can never ever match the brilliance of Aamir Khan.

  • @anand salman support terrorist Yakub menon not SRK this salmir fans did everything for spreading negetivity of Dilwale but forget their times also come because they also belongs to same religion n surnames

  • To be honest
    After that statement I was expecting this
    I am feeling sad just bcoz of “AAMIR”
    WHAT HE WOULD BE THINKING
    When other actors were doing MASALA movies
    He made movies like SARFAROSH,RDB,LAGAAN
    Just bcoz of SATYAMEV JAYTE
    he postponed his TALASH & TALASH is his only avg. Movie
    (IN TERMS of box office) of his career since 2006.
    He represented India in OSCAR & BAFTA
    He didnt CHARGE singe penny for those ads,
    HE ALSO RAISED HIS VOICE AGAINST KASMIRI PANDITS,
    Even some politicians & media were bashing him without watching his INTERVIEW
    He didnt say
    INDIA is INTOLERANT but he said
    ‘The amount of intolerance witnessed in the last few months only.’
    HE also SAID
    “Why should I be representing anyone? Secondly, I have to represent anyone, why not everyone? Why Muslims? My birth may be in a Muslim household, but I speak for everyone.”
    He has spoken against ISIS in the same interview but guess WE are too blinded by hate to read the whole thing.
    After doing all this, they are only proving his point.
    BUT
    “India is proud to have an actor like AAMIR”

  • @romance:
    Bhai supported a terrorist still no effect on Bajrangi Bhaijaan and it bcm ATBB. That is because of his MEGASTARDOM..

    But your queen just made a comment on intolerance and his multistarerwale bcm DISASTER despite making several U turned statements later. That’s only because of his lack of STARDOM.

    And before threatening us you should not forget our time will come again as billu 2 is releasing after 3 months.

  • @Chuhe my loyal JACK : yes, I posted that comment because that was my opinion about kejri.
    But when you cut paste the same rant on all the pages, then it becomes your typical hatred towards that personality (and not your view opinion). I saw the same comment of yours on some other page and then you just copied and pasted that on this page. So I understood that you are not expressing yourself, but you are running a campaign against current government and thus I replied you in same tone. And still you didn’t answer me, if you hate BJP and Modi, who is your idol? Or you are politically neutral?

  • @Tiger bhaks are trying Dilwale flop but failed srk earned huge profit but few distributer lost their cost their next target is Dangal, Dilwale did 50cr less than PRDP despite clash shows stardorm n for Bajrangi Raees is comming

  • @AAMIR-The Megastar Talaash is a clean hit. how on earth are you calling it an average? it’s declared hit by BOI and even other reliable sources.

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