Amitabh Bachchan replaces Aamir Khan as face of Incredible India

Legendary Bollywood actor Amitabh Bachchan has replaced Aamir Khan as the Brand Ambassador of ‘Incredible India’, a campaign by the Tourism Ministry of India.

Big B is expected to officially sign as the face of the Incredible India campaign in a couple of days from now.

Bachchan was chosen after Aamir’s contract McCann Worldwide advertising agency ended earlier this week.

Earlier today, Aamir had released a statement which read “It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

Source: ABP News

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91 Comments

  • Finally the most deserving celebrity for representing India.. At least his act would look more realistic.

  • Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.
    – biggest patriot Aamir Khan.

  • Aamir khan wanted to bring down srk’s dilwale by his hateful comment on intolerance debate that’s why he said it in the worst way to instigate people towards extreme reactions.
    Such a hypocrite he is .

  • Excellent decision from tourism ministry. Replaced a man who wanted to leave India to a true patriot like Amitabh Bachchan.

    More credible and bigger name. Tourism will increase in India because of Amitabh Bachchan.

  • My hatred towards aamir has been excessively increased.
    shame on u aamir
    this isn’t a big thing the big thing will be on time when u cry because of dangal’s Failure.
    people should take strong stand against him because they did against srk .
    srk apologized but he showed boldness.

  • So, after all Aamir’s contract was over…….and the media painted that ‘he was removed’……jai ho media dev !!!

  • @javed Dangal will be a failure like Pk and 3 Idiots haha. Keep crying. Aamir’s one single sentence destroyed Srk’s Dilwale. Thats how powerful he is.

  • Sad that Aamir has been replaced hope it does not effect dangal a great genius actor Aamir will fight back with and happy that srk sir got his due for intolrnc very good jai HO

  • For some idiots who try to act cool a statement from BOI….Akshay Kumar is still a very big star and even though the box office numbers have not come lately due to to disappointing content, in terms of all India popularity only the three Khan are ahead of him…hope all the questions are answered..

  • shut your mouth @Javed……..foolish mindset…..
    If Aamir has not done anything for you then what has Shahrukh done for you????????

  • People have voted for him to return black money and deposit 15lakh to each one’s account, create 2cr job per year, return back Daud Ibrahim to India. But he is busy on FTTI, Amir/Amitabh….SHAME!!!

  • if khan skips bollywood so wht u all think where does bollywood goes???hahah be in urr limits dnt hurt them if they boycotted bollywood it will only become wood.. now there is no more bollywood its khandaan now

  • Aamir Khan: Whether I am brand ambassador or not, India will remain Incredible

    #Respect @aamir_khan

    AAMIR FACE OF INCREDIBLE INDIA no doubt

  • People know about India bcoz of Aamir Khan- Kabir Khan, Bajrangi Bhaijaan director.

    AAMIR FACE OF INCREDIBLE INDIA

  • God show some mercy on this poor kid @Tiger:the chuha,give him some brain to think wisely!

    How is Modi involved in Aamir/Amitabh? It’s clearly stated that Aamir’s contract ended so they appointed Amitabh..What’s the big deal?
    But some people’s blind hatred for a person stops them to think rationally.
    Now since a hindu has been appointed as the brand ambassador you are having problems!
    Did any hindu raised any objection regarding Aamir as the brand ambassador in the last 10 yrs?

    Grow up Tiger:chuhe!

  • Amir intolerance comment affect Dilwale more than srk statement. Boycott Dilwale campain benifit BM a lot result Dilwale earn 20cr less where BM earn 20cr extra what makes the difference despite content wom. On other hand Dangal will not be affected because people have short memories unless it clash with other film

  • With due respect, it’s a wrong decision taken by the government especially when it is pertaining to the tourism industry. Amitabh Bachchan, no matter, how he is regarded in India, he is no longer famous in abroad/foreign countries.
    Hence, to attract foreign tourists, you need someone who is famous and respected as an ambassador.
    If it is for domestic tourism, then it is fine.

  • Great decision big b suits it..for srk fans..atleast amir stayed brand ambassador for 10 years but srk is brand ambassador for bakrapur since 20 years ! And nobody wishes to replace him hahaha

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