Amitabh Bachchan replaces Aamir Khan as face of Incredible India

Legendary Bollywood actor Amitabh Bachchan has replaced Aamir Khan as the Brand Ambassador of ‘Incredible India’, a campaign by the Tourism Ministry of India.

Big B is expected to officially sign as the face of the Incredible India campaign in a couple of days from now.

Bachchan was chosen after Aamir’s contract McCann Worldwide advertising agency ended earlier this week.

Earlier today, Aamir had released a statement which read “It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

Source: ABP News

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91 Comments

  • Besides, to me, it is a stupid decision to sack Aamir as an ambassador of the tourism industry. It shows government is intolerant and again proves Aamir right.
    No matter what other Indicine Commentators say against me,
    #IStandByAamir

  • ha h ha….see these frustrated srk fans….they r so happy as if dangal has become disaster like dilwale…..
    @retard srk fans….dangal is a blockbuster no doubt in that….but in april a looser movie is releasing called fan which will be 100% flop….mark my words….then again u had to hide ur faces like @xzone @sss @iam akn…..they r no where to seen now and the best retard of all @javed will be vanished from indicine after the release of fan

  • ?ndicine sanam re looks like a remake of Turkish movie called ‘a?k tesadüfleri sever’. Sanam re trailer have too many scenes from This Movie. i couldnt find Any official announcement. Is an official remake or just they stole Thé script ?

  • It is such a bad decision, aamir khan is incredible like our nation is. He is a national icon. I’m very disappointed.

  • Amir is now free for get out from India
    Best choice for you in free
    1.Pakistan
    2.Siriya
    3.Saudi Arabia

    Agar jyada advice chahiye to paise lagega

  • Amitabh Bachan like really???? That is one Money Hungry Human being!!! Tourism for India shud be some one young and refreshing!! Should have stayed with Aamir , He has been a game changer in this Over Hyped Industry!! Dil Chahta Hai, Lagaan, 3 Idiots, PK and not to forget the critically acclaimed movie Taare Zameen Par!!!

  • Srk sir intolrnc comment has been directly effected DILWALE jai HO but Aamir sir is legend hi smovie dangal will break records for sure because he is real patriotic rather than other Too much fun

  • just gives an impression that it happened because of aamir’s comments on intolerance…..

    hope its just the contract expiring and government wanting more than just one global face to promote Incredible India!

  • Even though I would have loved Aamir to continue being the face of the campaign but nevertheless AB is a perfect choice to represent india globally

  • Aamir we can never doubt your patriotism. Dangal will rock. Mark my words again I say Dangal will rock at the boxoffice this Christmas.

  • Those who are commenting against amir/srk for intolerances comments,please try to watch full interview of amir and srk in which they comment about intolerance in india.In present generation of social media many misleading things are circulated and we blindly accept without knowing fact.

  • Perfect replacement I must say. I have seen Big B as a brand ambassador of Gujrat government and he has done commendable job there. Incredible India campaign will definitely match those standards.

    @Chuhe : It’s not required to turn every Bollywood related article into a political debate. Everyone is aware of your hatred towards Modi and BJP. Nothing new in that. But before giving big lectures, can you suggest any option? If not Modi, then who else? Scam king Rahul or drama queen Kejri or your very own Owaisi? It’s true that Modi is failing big time in keeping his pre-elections promises intact. But the sad part of story is, still we don’t have any leader, whom we can project against Modi or BJP. Hence Modi is certainly not good, but he is better among all the available options.
    Digest it !!!

  • We are living in 2016 but nobody Can say something that millions of fools say that You are a traitor….
    Im a sikh And i just hope and pray That hatred towards the muslims should finish…
    If you want To criticate someone criticate his work or films but do Not criticate his religion;
    Sri aamir and bachan sir have done so much for India and The fools Who are talking bad about them havent done even 1% of what these legends have done.
    “Some People are cancelling shows of films, breaking their houses or doing protests against their films, And Then They say that India is tolerant

  • Whoever it is as long as his passport and national identity card reads India… It’s just to say thanks to the outgoing on and all d best to the incoming one. It really suits Amit considering the fact that he is well known in any part of this world.

  • shame on government aamir is pride of india and he was doing excellent work this bjp party should be ban from india then only india will grow.

  • @Indicine : Please publish my 08:31 pm comment.

    @King of steel heart : I’m here only kiddo. Don’t think that you will get rid of me so easily. Lol
    But I’m not as jobless as you that without a release of SRK, I should spend entire day on indicine. Yes, you will see me again on full form with the release of FAN and Raees. Till then, I’ll be less active here, but that “less” will be more than enough to blow the lungis of morons like you.

  • Akshay kumar.no doubt. his followers have increased 21% more just with his statements and attitude. check the new TOI articles.

  • @talibani javeeeda

    You n your hatred for Aamir, Eros, SLB, Deepika, Ranveer n even Kajol aunty (yes bcoz according to audiences she looked more like Suhanas twin sister in Excusewale) is getting extremely tiresome…! Get a life you pakistani peasant

  • @7:52pm

    Why dont you invite him to your neck of the wood ie Manipulationpur or is he not quite criminally evil enough to join you there…?

  • Nothing makes my day than seeing these butthurt tingu fans crying …ha ha

    But I suggest you guys save some crying for Dangal too …because you have no idea whats gonna happen to Dangal…. When dangal will be thrashed and banned all over the country your crying will be useful…lol

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