The much-hyped box office clash between Karan Johar’s Ae Dil Hai Mushkil and Ajay Devgn’s Shivaay has proved to be a major disappointment, as the bigger film (in terms of costs, scale and setting) has simply not performed upto expectations at multiplexes on Friday morning.
The top 10-15 cities are the major contributors to film business, these are the cities where the average ticket price is significantly higher than the rest of the country. And if these centres don’t perform for a big-budget film like ‘Shivaay’, the film will struggle to get anywhere close to recovering costs.
Ajay’s lack of popularity amongst the urban youth, especially the fairer sex, is one of the biggest reasons why the opening was so poor. The costs far exceeded the box office pull of the star and he did not have any support from a leading lady or a well-known director.
Cities like Bangalore and Kolkata were disastrous for ‘Shivaay’ with the occupancy in the morning ranging from 10-15%. At some places it was even lower. Others cities like Mumbai, Pune, NCR region were better, but way below ADHM.
In the core Hindi belt, ‘Shivaay’ is ahead but business in these centres were affected by the ‘Pre-Diwali’ period. It’s also nowhere close to the level at which ‘Krrish 3’ opened on the same day (4 days before Diwali holiday) 3 years ago.
In complete contrast, ADHM has opened very well at multiplexes. Select shows as early as 8AM on Friday morning were running close to capacity. A strong star cast, along with a popular director has helped the film get a good initial.
ADHM should win the first day at the box office, the collections are certain to be higher unless there is a major turnaround from ‘Shivaay’. The percentage of difference between the two films will depend on evening shows.
Really man…anushka n Ranbir were brilliant in first half with natural acting.. And then second half SRK’s cameo n Aish’s poetry contributed well to its over all success!! Especially I was literally shouting n cheering when king SRK say the line” Ek tarfa pyaar ki taaqat….”
ADHM will destroy shivaay
I like ajay The Actor.
but his tactics to gain publicity is the only reason of this failure.
That reminds me, he alleged Kjo for degrading Shivaay. and who can forget that ‘Relaxed’ dig at ADHM.
and worst part is stupid lallu fans supported him hole HEARTLY.
lallu fans are the worst Fan Base Ever.
Shivaay will still make much bigger profit than megaflop Pankha.
It pains when a lot of hard work goes in vain,but I ask ajay fans whether he was right in posting that ‘relaxed’ Tweet.Now Ajay fans must realise what he is without Rohit shetty
@the phenom
Your Srk is one of the most disgusting people ever. Abusing elders, cheating wife, cheating tax, etc.
Global Bhagoda should be hammered with lathi sticks to a pulp.
Finally KRK win the battle against Ajay
@the phenom
its his 3rd defeat
Baazigar vs disaster Bedardi happened in diwali 1993
If Shivaay open in single digit than LT bellow 50cr as per krk shivaay finish before monday otherwise quit giving reviews
@Justce
so shifting date is being bhagoda??then what about Badshao-Jan to April
@Indicine
shivaay didnt have big heroine…lol Fan didnt have songs, big heroines, bad period, The Jungle Book bakwas promotion but opened very well. So how could u doubt on Srks star pull??
Even hf3 cudnt beat fan opening
@Shivaay
yes Srk lost to ranver ( in Domestic only)
but I am proud of this loss. you know why
1.Because dilwale opened almost double to BM. and this is where you know what STARDOM is.
If you are thinking ki
Isme kya badi baat h., SRK bhi clash Haara tha, then my friend remember one thing
Srk ( the STAR) didn’t loose the clash, dilwale the film loose, simply because of the opening. dilwale lost the clash only when people knew ki BM jada acchi movie h.
Contrary to that, here
AJAY ( the star) loose, because he lost the clash in the First day Morning Itself, abhi to review aur WOM bhi ni aaye the bhai.
chal wo bhi chhod
A 10 CR OPENING FOR A BLOCKBUSTER ACTION MOVIE ON DEWALI FEATURING A SUPERSTAR IS A SHAME.
i am proud of outcome of BMvsdilwale.
can you say you are proud of this outcome.
Ajay is flop disaster carp director he mad crop bakwas films in past .shivaay is Aag part 2 totally bakwas crap chutia film nothing new .i watched adhm it’s beautiful love story awesome amazing acting .beautiful locations .awesome songs .So guys just watch Adhm……
AISHWARYA RAI and ANUSHKA SHARMA are so awesome..
@Justce, @Shivaay, still SRK’s opening was %60 more than New star but what about yours star? he even lost in his first day to flop star Ranbir
Fan MD shivvay…..!! aur ye laga creativity ki dukaan pay taaala. bollywood….. 2050 ki taraf advance karne ki bajaye 1970 ki taraf wapis a raha hai
For those satisfying themselves by saying that Devgan didn’t ran like Srk, let me tell you one thing
“Sher ko Billi se dar k bhagne ki jarurat ni h”
Raees Vs Sultan
Sher ( SRK) ne BABBAR sher( Salman) k liye apna jagah chhoda, bhaga ni, I would rather call it a Smart move.
Shivaay ( sher, AJAY DEVGAN is considered to be a Big Superstar) vs Adhm( Billi, according to ajay Salman fans only)
Sher kyu bhagega????????
but point of to be noted
Billi ne Sher ki BAND BAJA di h.
but how is this possible, sher is stronger right( Scale and universal appeal)
Kyuki Billi ne sher ko ni maara
SHER K AHAHNKAR ne Sher ko mara.
Rofl @s.a.s.. can’t agree more.
Use to respect Ajay earlier.
I am not Srk fan but Diwale took bigger opening, but There content won and now ADHM had better content and actor who has more fan following and stardom in real sense unlike internet voters lol
SHIVAAY is absolutely bogus movie..
AJAY DEVGN has no power about his acting…..
Bhag draculla bhag. I am keep on telling this for the last 2-3 months. Hope the egoistic so called star realizes his true potential comes back to reality. Very happy for Ranbir.
Ae toh huna he tha congrats KJO and team I am very happy and where is barking mallu and ajay’s fan . ADHM is clear winner
@s.a.s Hahaha sahi
ADHM victory has already started ! Shivaay won’t be able to improve after negative reviews and mixed to negative WOM. #AeDilKiDiwali #CongratsTeamADHM
@sss and any other srkian
U told me to search something caleed piratebay for Veer Zaara, whats that?? Im not in India currently and torrentz isnt working in my device
Happy Diwali to indicine team & indicine user . Tumchi hi diwali sukh samridhine yavi .
koyla to his fans and salman fans: maine oos din hi Jan Liya thaa ke ham yeh clash haar gaye thay when KJO SIR hinted about KING KHAN’S CAMEO IN ADHM.
As usual ,as per my expectation,no one can save Shivaay from becoming disaster and now KJO SIR will bring koyla to road.
FINALLY KJO SIR took the revenge of JTHJ.
Were people seriously expecting a solo hero project who does enjoy have popularity with urban audience and females and no major heroine to compete with a popular star among youth esp females. Not to mention one of the most successful directors especially at multiplexes as well as superhit music. Come on the guy(karan) gas given a hit with rank new comers. This is called wishful thinking
This has proved that people go to movies to have a good time. No one gives a shit whether there is a pakistani actor in it or not. And although haters may deny it the fact is that ajay was trying to cash in on the indo pak issue but it backfired. He is lucky that its pre diwali or else the gap would have been even bigger.
@Justice
Bhagoda?? Abey have some shame, Ajay also shifted Badshaao from Kaabil
To Ajay fans,now got to know ajay is far behind to akshay.