Category - Box Office

All the new Hindi releases this week were shockingly poor. Raman Raghav 2.0 and Junooniyat have started at less than 5%...

Here is the theatrical trailer of Rakeysh Omprakash Mehra’s upcoming film ‘Mirzya’ which marks the...

As many as 5 Hindi films are scheduled to release this week – Junooniyat, Raman Raghav 2.0, 7 Hours To Go...

One of the most anticipated trailers of the year was launched yesterday. There was no launch event or media interaction, but the makers decided to launch the trailer on the Star TV Network, followed by the internet (both at 8:57 PM yesterday). The response, like every other ’much-awaited biggie’, was mixed. When the expectations are high, the chances of disappointing the audience is higher – and that seems to be the case with Ashutosh Gowarikar’s Mohenjo Daro too.

Udta Punjab has performed fairly well on its first weekday, just about passing the ‘Monday test’. The film...

Udta Punjab has done well in its first weekend at the box office, as the film was running at high occupancy throughout...

Udta Punjab has collected Rs 11.25 crore on Saturday, which is excellent growth because the film had opened well on...

Udta Punjab has performed very well on its opening day at the box office. The film has collected Rs 10.05 crore on...

In the last couple of weeks, Udta Punjab has got crores worth of publicity for free. The uncertainty around release, political angle to CBFC’s decision in ordering cuts, court case, hundreds of opinion pieces – all combined to create unprecedented buzz for a film starring Shahid Kapoor in the lead. A film that would have probably struggled for a 6-crore opening (considering genre and adult rating), was now looking at a 10 crore plus start.

Housefull 3 is steady at the box office, but the second week collections have been below expectations since it was a...

Q. How well are the songs of Sultan received? Has the buzz increased and is the buzz equal to that of Fan? A. No comparison between the promotional campaigns of FAN and Sultan. FAN was the most poorly planned and marketed Shah Rukh Khan film in a decade! They released two teasers and both were out in 2015 – months before the film hit screens. They released the only song in the film (which wasn’t even included in the film), before the theatrical trailer. This resulted in the makers not having units in the last one month to give the audience something new. What were they (YRF) thinking? On the other hand, the same team hasn’t put a step wrong with Sultan. Perfectly announced, shoot went as per schedule with the PR team constantly working at keeping the film in news and they eventually ensured that ‘Raees’ moved out too. The Sultan teaser was well received, trailer was huge and the songs have worked well too. Everything has worked for Sultan so far and it’s all down to content clicking with the audience. How did it go so horribly wrong with FAN – a film that was expected to do 100 crore even in the worst case scenario – while everything seems to be clicking for Sultan?

Q. How many screens will be given Rustom, if it clashes with Mohenjo Daro? And what will be the lifetime collection of Housefull 3? – Sachin A. It’s still too early to talk about both films, without watching the trailer. The impact of a trailer can make a huge difference, so all eyes will be on the theatrical trailer of Mohenjo Daro. If it manages to create the kind of impact that the trailer (not teaser) of Bajirao Mastani did, then it’ll have a major advantage.

Housefull 3 has shown good growth in business on its 2nd Saturday at the box office. The film has jumped by nearly 45%...

Amitabh Bachchan’s TE3N took a slow start at the box office on Friday. The film has collected Rs 2.8 crore, which...

Housefull 3 was steady on Day 8 at the box office, which has given the film a chance to finish with lifetime business...

Akshay Kumar has four 100 crore grossers in his career (Check out: Actors with most 100 crore grossers) and his latest...

2015 release ’Welcome Back’ and this year’s ‘Housefull 3’ have quite a lot in common and yet there are small differences that can make a big difference at the box office: Welcome Back released a week after ‘Phantom’ and a week before ‘Hero’. Housefull 3 had no major competition, neither the week before or after and it also released during the extremely successful Post IPL period. Welcome Back – 3200 screens vs Housefull 3 – 3700 screens. Both belonged to a popular comedy franchise. Welcome was probably is a little more popular at smaller centres, because the first film had tremendous repeat value – especially on television. Welcome Back didn’t have a major star, while Housefull 3 has a established solo star in Akshay Kumar. Welcome Back was the longer film – 152 minutes (2 hours 32 minutes), while Housefull 3’s runtime was 132 minutes (2 hours 12 minutes). The budget of both films are similar, with Housefull 3 being the slightly more expensive film. But Housefull 3 has performed very well overseas. At the end of Week 1, Housefull 3 has collected Rs 80.1 crore while Welcome Back collected Rs 74.02 crore. The difference between the first week collections of the two films is Rs 6.08 crore. If Housefull 3 follows a similar trend as Welcome Back, it’ll finish with net box office collections of less than 110 crore. But apart from the disadvantage of the ‘Ramzan’ period, Housefull 3 faces no competition at the box office. If Housefull 3 adds around 16-17 crore in its second weekend, the film has a chance of getting close to a total of Rs 120 crore – which looks like the best case scenario for the film from here.

Akshay Kumar’s Housefull 3 has performed very well so far in its first week at the box office. The film has...

Housefull 3 has passed the Monday test with flying colours, as the film has collected Rs 8-8.5 crore on Day 4. The collections are good, considering the fact that multiplex ticket prices drop on Monday and it was also the beginning of the Ramzan period. We had mentioned in our report yesterday, that a good hold will be somewhere between the 8 - 9 crore mark and that’s exactly what ‘Housefull 3’ has achieved on its first weekday at the box office

Akshay Kumar’s Housefull 3 has surpassed the first weekend collections of Shah Rukh Khan’s FAN to record...

Housefull 3 has done very well on Sunday at the domestic box office. Multiplex business was up and single-screens, where business was surprisingly below-par in the first couple of days, picked up too. As per early estimates, the film has collected around 20-21 crore on Sunday – giving it a healthy first weekend total of 50 crore plus.