Is this the reason why Sultan has not crossed the 300 crore mark?

By now, everyone in the trade knows Salman Khan’s 2016 Eid release ‘Sultan’ has crossed the 300 crore at the domestic box office. However, like YRF-Salman’s previous film ‘Ek Tha Tiger’ in 2012, ‘Sultan’ too could finish just a few lakhs below the 300 crore mark.

While we do not want to get into details, DNA India quotes a source as saying “Their deal (between Salman and YRF) is such that if the film crosses the 300 (crore) figure Salman would get a big chunk of partnership. When Adi (Aditya Chopra) approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (Dhoom 3) and Shah Rukh Khan (Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore mark when everyone in the trade knew it had crossed the Rs 200 crore mark”

While it’s a known fact that trade websites are making it ‘touch-and-go’ kind of situation to sustain the traffic of their website (more so since the final collections can never be accurately estimated every morning), Yash Raj Films could (as per DNA source) stand to benefit if Sultan just falls short of the 300 crore mark.

Sultan has collected Rs 297.56 crore in 28 days at the domestic box office. The film is likely to finish its 4th week with net box office collections of 298 crore.

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93 Comments

  • Ha ha so know Salman understands that Adi is just another big fat politician ….!

    I will never forgive Adi for forcing SRK to postpone Raees . He could have easily released FAN on some other weekend but leaving everything , he chose a bad period – the IPL season . He knew that after Dilwale SRK can’t afford to release 2 movies in 3 months time . Such a diplomat !

    Yash ji would have never let this happen .

    Miss you Yash ji …!

  • Again an absurd argument on “Trade VS Producer” figures and all thanks to indicine, that they considered this fallacy eligible for a space on their website.
    If that is the case, Dhoom 3 collected 285 cr in 2013. Hence many may question the collections of Dhoom 3 too, saying they were intentionally lowered to deprive Amir from getting a huge chink of total profit.
    And all hail to you indicine that despite you ignore few important news at times, you took the time from your busy schedule to draft an article on this baseless rumor.

  • Sultan all set to touch 300 cr. ..All politics from Aditya chopra. ..

    They trended recently #YRFStopReducingSULTANFIgures recently

  • 2 out of 2 times can not be a mere co-incidence … Aditya Chopra is a mastermind conspirator … while for Red Chili and Filmkraft films the calculators are used fast & furious to bump collections and show their lead stars in good light for Salman Khan films the figures are kept lower

    Shame YRF

  • Dis whole matter to cut down salman bhai share .
    Yash Chopra banner should not forget ..movie turned money spinner b’coz of bhai …not b’coz of Aditya chopra.

    I knew dis since Ek tha tiger. Dis can’t b coincidence ….movie doing well since day from release …..

  • Adi has played a big game after all he is a businessman…
    He has taken full profit of srk and salman.

  • If it is a profit sharing deal, then it does not matter if sultan collects 300+ or 299. Do u seriously think that yrf will do this to salman for a few crs. Are u in ur right mind @Indicine. And do u seriously think salman and his production house is stupid that they don’t know this.
    And as far as ETTiger was concerned acc to boi it collected around 190cr.
    U put an article on stupid rumer that it collected more but where were u when Hny inflated huge collection that to on its first day.
    Earlier in q n a u used to say that we dont believe in rumers unless it’s official but today itself u have posted 3 articles based on rumers.
    Don’t lower ur standards

  • 300 not crossed

    Factor 1. YRF …not sure about it

    Factor 2. Sultan was strongest in North (Specially East Punjab ) Circuit. 300 chase was effected by release of Block buster Punjabi movie Bambukat in 54 cities and overseas (Canada, UK/USA , Pakistan and GULF) . Third week onwards

    Factor 3 Heavy rains period

  • According to BOI Ett did 190 or 198 .

    If they will finish Sultan below 300,only than it can be a reason…!

    And
    If really this is the reason than why they manipulated HNY Collection ? It is 175 only according to BOI..why YRF dragged it to 200 cr if they really care about money and profit?

  • This is baseless…. because 20% of 200cr is 40cr. while 20% of 199.6Cr. is 39.92 like wise 20% of 300Cr is 60Cr while 20% of 59.51Cr… And neither YRF is so cheap that they’d like to save a few lakhs while they are gathering heaps of crores nor Salman is so cheap that he’d cry for a few lakhs… It seems to be a manufactured report by DNA…

  • U have posted rumer based articles in recent time but where r ur authentic articles like:
    1. Trade, audicence and ur response of rustom trailer as u promised but never posted.
    2. U posted articles on mohenjo daro trailer crossing certain million views on youtube, but where is rustom trailer crossing more vies and more liked on youtube article.
    3. Salmaan khan video about rustom.
    4. Madari and kabali box office collections.
    And many more like this

    And more importantly giving reviews of films as a fan and not as a neutral audicence as u have given to dhishoom, fan, dilwale
    Again dont lower ur standards

  • It can only be true in case of price slab which means that upto 100cr. this much amount(say 20cr.), then upto 200 cr. this much amount(say 40Cr.) then upto 300Cr upto this much amount(say 60Cr.) but in case of a percentage sharing if a film makes 200 or 300 cr or whatever more or less Salman will get a % of profit, then there’s no foul play of any sort on the part of YRF…

  • Worst article ever..If Sultan earn 299cr in india and profit is 210cr it means 20% profit goes to salman.so what if movie collected 300cr they have to give few lakhs to Salman.300cr is landmark becuase only 2films cross that if they show 300cr it will increase value of banner…so it is totally baseless news…and same goes for ETT.

  • @RatZone

    I suppose you would much rather prefer reading articles by Indicine about ‘irrelevant’ movie anniversary dates like ’18th anniversary of Classic Koyla release’ or ’21st Anniversary of Iconic GUDDU release’ or ’24th anniversary of all time erotica classic Maya Memsaab release’ etc etc etc

    There are a trade website so discussing ‘insider trade/ traders’ news is part of their DNA you imbecile…!

  • If you take BOI figure it also less for ett and Sultan….so how can trust this DNA site…that mean for Fan JTHJ and all movie staring srk collection is high and becuase srk also take some % of Profit….

  • I dont think afew cr here or there will matter much anyways- not sure why they feel nudging collections down at this stage is gonna benefit them coz if they agreed to pay bhai 20% of either the gross profit or nett profit figure on top of giving him the satelite rights monies then haggling over this last few crores of collections seems too trivial to me. Not convinced that this is true

  • Many in d trade know ett made 200cr..!! That means boi fig of 186cr is fake. @tiger buhahaha. Sallu fans hv done self goal . Now u hv to accept hny did 205cr and k3 240cr. U can’t ride on 2 boats idiots

  • Sallu fans r awesome. Suddenly they blv yrf is underquoting sultan fig and ett fig was also underreported. Arey but ett trade fig wwas 186cr. So hw can u say trade knows ett made 200cr?? Rofl. I can’t stop laughing. This article made my day. Buhahaha

  • I knew this all along. Yrf has two main reason. First is after shifting Raees srk secretly begged Adi to under report Sultans collection so the gap btwn him and Sallubhai will not be too much and second reason is the one given above. But insiders knows as well as trade that SULTAN is the biggest blocbuster in the history of Bollywood. Bigger than Pk and BB. It also broke prdp record of highest opening day. Most morons follow media sheepishly but stakeholders like us know the reality on ground .

  • It is the result of the amount of Abuse and negativity salman fans did to SRK

    Otherwise Sultan would have ended up with 330cr
    #fact

  • Absolutely right! after sultan release, initially every evening every trade experts’ prediction figure that reduced to 5-10 percent in next morning which were announced by Yrf. Yeh Kay hai, har din har predictions galat, yeh hota hai to har experts ullu hai. Haraamkur, Aditya chopra!

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